A Report on COVID-19's effect on Marketing & Hotel Management Sectors

This report examines the impact of the COVID-19 pandemic on marketing and hotel management sectors, focusing on the United Kingdom and Romania. It details the economic challenges faced by these industries due to lockdowns, travel restrictions, and decreased consumer spending. The report highlights the specific effects in both countries, including the decline in hotel occupancy rates, the shift to takeout services, and the need for digital marketing strategies. Furthermore, it suggests measures to overcome these issues, such as enhancing digital marketing, implementing safety measures, and leveraging government assistance. The analysis provides insights into how the hospitality sector can adapt and recover from the pandemic's long-term consequences. Desklib offers a variety of solved assignments and study resources for students.

CW1: Inquiry Project

Table of content
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Effect of Covid-19 on Marketing and Hotel Management..............................................................3
Impact of Covid 19 on UK................................................................................................................3
Impact of Covid-19 on Romania......................................................................................................4
Measures that can be taken to overcome issues...............................................................................6
CONCLUSION....................................................................................................................................7
REFERENCES....................................................................................................................................7

INTRODUCTION
Marketing is an important method which helps out to promote, sell all the business
advances through which a particular market research can be made and a proper advertisement
which general distribution can be adapted. There are some important sectors which are being
included under Marketing in which hospitality or hotel management is an important area
which hits out to generate revenue by attracting more customers towards hospitality sector.
But in the recent times of COVID-19 there has been seen a major effect and impact on both
the marketing and hotel management. The government has seen various issues and direct
impact on all the hospitality regions through which the interventions are being framed in a
negative response (Filimonau, and et. al., 2021). In this report there will be a discussion
about effect of COVID-19 which has been made on marketing and hotel management in UK
with comparison to Romania.
MAIN BODY
Effect of Covid-19 on Marketing and Hotel Management
Around the globe pandemic COVID-19 was the most critical situation for all the
countries as this took life of several people and also has made the individuals to suffer
economic loss. So many countries were in debts due to immense emergence of the pandemic.
Some of the major affected areas were like marketing, hotel management as both these areas
and sectors used to play an important role in increasing the revenue and there has been seen
that a temporarily shut down of all the areas has created an immense trust drawback for all
the revenue generation and productivity. Where marketing was being affected as there were
no production of new products were being a priced and the hotel management was severely
being impacted due to the strike guidelines of government of not moving out from the homes
through which no consumers or tourists were being able to move out and enjoy the services.
All this created a major issue on economy and the productivity of the country(Feher and et.
al., 2021).
Impact of Covid 19 on UK
There was a time when hotel management and marketing used to play anymore
enormous role in generation of revenue and also helps out to create a positive approach and
impact the GDP and also for raising die economic stability of the country. After the arrival of
Covid 19 pandemic there has been seen that the economy rate of world was being shut down
and there has been confronted that the major affected areas were Hotel industries and sectors
which faced an unprecedented challenges and issues. In UK the hotel management and

marketing used to be the most important and third highest revenue generators of the globe
through which all the maximum generation of production revenue can be made. But at the
time of arrival of Covid 19 this turned out to be a curve where community lock downs,
staying at home, social distancing, restrictions on mobility and travelling was being made by
the government which resulted as to temporary close all the hospitality sectors and business.
In UK there has been seen a major effect as almost all the hotel industries and restaurants Ltd
their operations just on the takeout services there were also restrictions being made for
travelling to the guest and the tourist through which the revenues of the hotel occupancies
were being declined. Some of the major issue which the UK Hotel management and
marketing has affected at the time of pandemic are like:
 There was hard hit of coronavirus through which all the hotels were temporarily shut
it down and majorly affected the economic impact(McCartney, Pinto, and Liu, 2021).
 The spend of hospitality sector which was being made by the consumers before the
pandemic was 70% more than the after-pre-pandemic levels. This created an immense
turnover and also affected the level of generation of revenue.
 In UK there has been seen as the hotels like Rosewood hotel London, Marriot all were
majorly being affected as the tourist, consumers for not being able to move out and
were scared of staying at hotels which created an immense effect on all (Erokhin,
Tianming, and Andrei, 2021).
 The food and accommodation services were being seen affected due to the lock down
and Covid 19 as by the imposition of government restrictions.
 The marketing sector was also being affected as there were no sources and the areas
of availability for the resources to be communicated in order to manage the effective
services.
 As due to the loss of economy they were being seen at persons for not being interested
in marketing their products as there were complete crisis on every business sectors.
Thus, all these has created a major issue in the UK as there has been seen that
COVID-19 made a strong impact on consumers as well as business practices through which
all die marketing and hotel areas were a rise into a breakeven point as due to lowering of
demands between the customers. It also impacted all the areas through which high technique
facilities were being have to be inserted in order to make the tourist, customers to be safe
which need it heavy budget. This also affected the operational strategies in order to attract the
consumers.

Impact of Covid-19 on Romania
The hotel industry is in marketing sector in Romania used to have different segmented
areas and have different kinds of independent and segmented hotels and they used to manage
all the class of various hotel sectors. Their economy is generally being centred through all the
service sectors as it focuses on nation workforce through which the employment rate and the
GDP is maximum being created from the hospitality and hotel sectors. There has been seen
that approximately 52.3% of tourist and consumers staying was being filled out at the time of
COVID-19 restrictions. There were so many features that were being seen in various regions
and areas through which the country used to be an important area which was being attraction
of tourist from a long period of time. The tourist for being attracted by the natural seen trees
and the facilities that were being adapted over there. But with the arrival of COVID-19 there
has been seen that a major change was being laid out as due to the government has already
been shown a major support in order to develop the hospitality sectors in Romania by
implicating some adjustment regarding to financial sectors, policies, tax incentives. At the
time of pandemic there has been seen a development in all the hospitality sectors and there
has been implemented that although their industries were less developed and there has been
seen a immense competition in hotel management and all the other marketing sectors. The
hotel industry and marketing in Romania was not being deviated with the changing trends but
being severely affected at the time of COVID-19 crisis there were being seen those thousands
of employees, restaurants used to focus on packaging and deliveries of orders by their own
platforms and also buy methods of digital delivery areas in partnership they also try to
manage different kind of semi prepared packages(Chipumuro, Mihailescu, and Rinaldi,
2021).
The hospitality in Romania has also recorded that the accommodation rate was also
being decreased due to pandemic situations and all the industries has been segmented with
different upscale ranges and other range of hotel sectors. The pandemic has accounted that
the marketing and hotel industries were being immensely being affected by the travel
restriction and that also affected all the countries worldwide. It implies that there were
massive impact with a profound changes that were being seen in the social, economic and
health issues and challenges that created a cumulative effect on all the propaganda(Mehta,
Kumar, and Ramkumar, 2021).
It is being seen that according to the ITC report and also with the declining of the
tourist arrivals for being seen at the time of Covid 19 that were the major effect and impact as

Romania has seen 83% of downfall in the decline of their tourist as the major drop was seen
as a economic sentiment indicator and here all the employment and consumer confidence for
being declined. Their marketing and the hotel industries were affected by the negative
changes that has been occurred due to all such issues. Through all such behavioural areas and
traits that can be seen that for an example some of the major hotels like the Marriot, lots third
and spa and luxury resort all had seen a decline in their affected areas and in tourists.
Romania has also faced a global phenomenon through all the Socio-economic implications
and the health crisis through which the tourist and the other travellers were restricted to move
out and the marketing strategies will also be shut it down this created a major issue through
reliant areas and features in order to manage all the work and the propositions (Yan, and et.
al., 2021)
Measures that can be taken to overcome issues
As all the industries are facing a major issue after the pandemic there can be seen that
some of the major measures that can be taken by the marketing and hotel management in
order to make their growth in both UK and Romania. Some of the measures that can be taken
through all such effective growth and like:
 The marketing in UK and Romania can be increase by the evaluation and
enhancement of the digital marketing platforms in order to communicate with the
consumers and individuals so as to remove the crisis of time and also to gain more
success as this used to be a less expensive process and is faster in all the methods as in
stead of traditional marketing (Cariappa, and et. al., 2021).
 UK and Romania can manage their hotel management and marketing to be aware with
the government assistance and all the adequate relief and forms that are being made
by them my financial support as at the time of coronavirus in the country. They can
manage to help all the customers, employees and communities by providing them
resources, software and all the services with the programs so as to overcome all the
economic impacts.
 Proper adequate safety measures are needed to be applied by implementing and
adequately setting up health and safety techniques. They should try to use appropriate
policies through which consumers and the tourist can thereby be attracted for an
instance all the orders can be made through mobiles, self-service, complimentary
gifting of hand sanitisers, staff reduction, no contact service, delivery of all the online
products, monitoring all the employees and their health condition with the proper

precautions and services. This can also be implemented by reconsidering and also
adopting the protocols in order to remove the spreading of infection.
 All the hotel management and the marketing should take a special care regarding to
information and the misinformation that can mislead the customers and the employees
regarding Karuna virus and should also help to create a positive approach by reporting
the frauds in all the unexpected challenges.
 There should be manage increasing of meal deliveries and by considering the
marketing campaigns through which all the limiting areas and offerings can be
applied in the proper significant approach can be made regarding the hotels and the
different sectors.
 As after the break of COVID-19 there can be implemented to improve all the facilities
and the amenities in the hotel areas as under the supervision and by increasing the
system checks, elevators and all the live safety checks through which people will feel
safer in staying over there (Aguiar-Quintana, and et. al., 2021).
 Some of the major innovative technologies can be applied through telecommunicating
and also through cloud-based management and property. All the case should be there
by engaged in the new personal contact any Marketing should also be implied to be
made through e-commerce and digital areas.
Thus, all such condition will help out to increase the growth after the pandemic
COVID-19 situation in UK and Romania and will also help to manage their economic
stability.
CONCLUSION
It is concluded from the above report that hotel management and marketing are
important sectors in the society as they help out in generation of revenue and also in
providing the customers a safer and comforting environment within adequate information.
With the arrival of pandemic COVID-19 there has been seen a major drawback and issues
that were being faced by all these industries as in UK and Romania. The major impact it has
been made in UK is the customers were scared to move and the government policies are
regulations fair made a temporary lock down through which there were seen economic crisis
over there. Whereas in Romania it has been analysed that the pandemic has created a

downfall in their economic stability. Further it can also be analysed that some of the major
steps that can be taken in order to manage all these implications are like innovative
techniques, online deliveries, safe and healthy environment etc.
REFERENCES
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the COVID-19 pandemic influence hotel employees’ self-rated task performance?
The moderating role of employee resilience. International Journal of Hospitality
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Cariappa, A.A., and et. al., 2021. COVID-19 induced lockdown effects on agricultural
commodity prices and consumer behaviour in India–Implications for food loss and
waste management. Socio-Economic Planning Sciences, p.101160.
Chipumuro, J., Mihailescu, R. and Rinaldi, A., 2021. Gender Disparities in Employability in
the Tourism Sector Post-COVID-19 Pandemic: Case of South Africa. In Tourism
Destination Management in a Post-Pandemic Context. Emerald Publishing Limited.
Erokhin, V., Tianming, G. and Andrei, J.V., 2021. Shifting Patterns of Agricultural Trade.
Springer.
Feher, A., and et. al., 2021. THE SMALL AND MEDIUM-SIZED ENTERPRISES IN THE
FACE OF THE COVID-19 PANDEMIC. Agricultural Management/Lucrari
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McCartney, G., Pinto, J. and Liu, M., 2021. City resilience and recovery from COVID-19:
The case of Macao. Cities, 112, p.103130.
Mehta, M.P., Kumar, G. and Ramkumar, M., 2021. Customer expectations in the hotel
industry during the COVID-19 pandemic: a global perspective using sentiment
analysis. Tourism Recreation Research, pp.1-18.
Yan, Y., and et. al., 2021. Can tourism sustain itself through the pandemic: nexus between
tourism, COVID-19 cases and air quality spread in the ‘Pineapple
State’Hawaii. Current Issues in Tourism, pp.1-20.