Research Proposal: Analyzing Covid-19's Impact on Primark's Business

This research proposal investigates the impact of the Covid-19 pandemic on Primark's overall performance and its employees. The study aims to identify critical impacts, explore the benefits of remote work flexibility, and discuss strategies to mitigate negative effects. The research employs an interpretivism research philosophy and an inductive approach, utilizing primary data collection through questionnaires and secondary data through literature review. Qualitative data analysis, specifically thematic analysis, will be used. Ethical considerations include fair treatment of participants and confidentiality. The research acknowledges limitations such as time constraints and cost. The conclusion summarizes the significant impact of Covid-19 and suggests strategies for retailers like Primark to reduce negative impacts, emphasizing the importance of a systematic research methodology. References include works on research methodologies and the impact of Covid-19 on business models.

Research Proposal

To review effects of Covid-19 on business
performance. Study on Primark
Aim
To explore impacts lead by pandemic convid-19 on overall performance of Primark
and its employees.
Objectives
 To identify critical impacts that is lead by pandemic convid-19.
 To explore benefits of remote or work from home flexibility.
 To discuss ways or strategies by which all negative impacts lead by
covid-19 can be reduced by Primark

Research questions
 What are some positive and negative impacts of Covid-19 on
performance of Primark retailer?
 How Primark is making itself beneficial by remote and work from
home facility?
 Which strategies can help retailers in reducing negative impacts lead
by Covid-19?

Research philosophy
For this research study, researcher will focus on interpretivism research
philosophy because it is found that this is suitable and associated with
qualitative research strategy. As like this, positivism is suitable with
quantitative research strategy. So, because of this reason, researcher
uses interpretivism

Research approach
 For this research study that is being conducted on covid-19 and its
impact, researcher will use inductive research approach because it is
associated with interpretive research philosophy (Woo, O'Boyle and
Spector, 2017). Whereas, deductive research approach is associated
with positivism research philosophy. One of the other reasons of using
this approach is it allows flexibility and support researcher in making
study successful by increasing knowledge and skills.

Data collection, Data analysis
 For this research, scholar will mainly focus on primary data collection
and with the help of literature review he will gather some secondary
data. By conducting questionnaire, researcher will collect primary
data because it can give accurate and detailed information.
 For this research study, scholar will use qualitative data analysis tools
or thematic analysis because research study is qualitative or data are
being gathered in non-numerical form.

Ethical consideration
Some ethical considerations are:
 To give equal and fair chance to target people of sharing their views.
 To not pressurizing anyone for taking participation in research study.
 To make confidentiality or keeping personal and professional
information safe and secure.
 To conduct all functions in a fair manner.

Research limitation
 Lack of time can be the main limitation because developing
questionnaire and collecting information in qualitative type is time
consuming. But it can provide detailed as well as accurate
information. Other main limitation is cost. As compared to secondary
data, collecting information by conducting questionnaire can increase
cost but with the help of bank loan and other it can be conducted in
cost effective manner

CONCLUSION
 From the above study it has been summarized that covid-19 and
current climate change situation is the main business issue that has
affected people and businesses to the great extent
 It has further, shown some ways or strategies that can be used by
retailers for reducing negative impacts led by covid-19 and lockdown.
It has shown effectiveness as well as reasons of following all steps of
research methodology in a systematic manner as it helps scholar in
gathering as well as analysing relevant information

REFERENCES
 Woo, S.E., O'Boyle, E.H. and Spector, P.E., 2017. Best practices in
developing, conducting, and evaluating inductive research
 Klöwer, M. and et.al., 2020. An analysis of ways to decarbonize
conference travel after COVID-19.
 Ryan, G., 2018. Introduction to positivism, interpretivism and critical
theory. Nurse researcher. 25(4). pp.41-49.
 Seetharaman, P., 2020. Business models shifts: Impact of Covid-
19. International Journal of Information Management, 54, p.102173