This report investigates the impact of the COVID-19 pandemic on the profitability of retail organizations, specifically focusing on Tesco in the UK. The research begins with a rationale for the study, highlighting the unprecedented challenges faced by the retail sector due to the pandemic, including supply chain disruptions and changing consumer behavior. The report establishes the aim to evaluate the effects of COVID-19 on Tesco's profitability and sets objectives to analyze the pandemic's impact, identify challenges, and recommend strategies. A comprehensive literature review examines the impact of COVID-19 on retail profitability, followed by a detailed description of the methodology, including the use of an inductive approach and descriptive research design. The data collection methods include primary and secondary research using questionnaires and literature reviews. The report also discusses participant selection through simple random sampling, ensures validity and reliability through copyright sources, and presents a GANTT chart outlining the research timeline. Thematic analysis will be used for data analysis, and the report concludes with recommendations for retail firms. The report provides a valuable analysis of the current situation.
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