This research report examines the impact of the COVID-19 pandemic on the sales growth of Toyota. The report begins with a clear research aim and objectives, followed by a detailed explanation of the chosen methodology, which includes a deductive research approach, a descriptive research design, and a quantitative research method. The study focuses on survey data collection from participants above 20 years of age, collected from Toyota. The report also addresses ethical considerations, including respect for autonomy, scientific integrity, social responsibility, maximizing benefit, minimizing harm, and confidentiality. Key sections include the research aim, objectives, methodology, and ethical considerations, supported by a comprehensive reference list and an appendix with a research ethics checklist. The research aims to analyze the challenges faced by Toyota, the strategies employed, and the impact of COVID-19 on the supply and demand dynamics of the car market, providing valuable insights into business performance during a global crisis. The report is a valuable resource for understanding the effects of external factors on business performance.