Analyzing Covid-19 Issues & Impact on UK Hospitality: Premier Inn Case

This report investigates the impact of the Covid-19 pandemic on the UK hospitality industry, specifically focusing on Premier Inn's business performance. It identifies the challenges faced by the industry during the pandemic, such as reduced revenue, job vacancies, and increased spending, and examines the specific impact on Premier Inn, including disrupted operations, loss of staff, and loan repayments. The report also explores the strategies employed by Premier Inn to overcome these challenges, such as enhanced cleaning protocols, guest relations, and digital service offerings. The conclusion highlights the negative impact of Covid-19 on organizational performance and the importance of adapting to changing regulations. The study uses research methodologies including data collection and analysis to understand the issues and solutions.

Research Methodology

Introduction
 Research topic: “To identify the issues faced by UK hospitality industry during the
period of Covid 19 and its impact on their business performance”.
The changes are important for each market as it introduces the new products and
services in the market which influences the number of customers. In 2019, Covid has
been occurred that have been affected the environment and whole country negatively.
The pandemic was the serious issues due to which all businesses and life of individuals
has been affected negatively.

Research Aims and Objectives
Research aim: To identify the issues faced by UK hospitality industry during the period of
Covid 19 and its impact on their business performance: A study on Premier Inn
Research objectives:
• To identify the challenges faced by UK hospitality industry during the period of Covid 19
• To determine the impact of Covid 19 on business performance of Premier Inn.
• To examine the ways used by Premier Inn for overcoming the impact of Covid 19 on their
business performance.
• To evaluate the benefits that gained by Premier Inn by overcoming the impact of Covid 19
over their business performance.

Research Rationale
 The current research is about impact of covid-19 on performance of UK
hospitality industry that would help to develop the understanding and
knowledge. The goal of business organization is to increase business
performance by managing all functions and activities effectively. The
main reason of conducting research is to improve their personal and
professional knowledge.

Research scope
The scope of current research is effective as researcher will collect information by
selecting right topic. The person requires to have good knowledge and
understanding about particular topic which can help to remove all hurdles and
supports to accomplish business goals.

Literature Review
To identify the challenges faced by UK hospitality industry during the period of Covid
19.
 Hospitality has been hit hard
 Increased Spending due to Covid-19
 Job vacancies

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To determine the impact of Covid 19 on business performance of Premier Inn.
 Disrupted the world economy
 Loss of competent staff
 Low revenue
 Lack of patronage
 Repayment of loans and rent

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To examine the ways used by Premier Inn for overcoming the impact of
Covid 19 on their business performance.
 Warm welcome of guests
 Clean the hotel rooms from top to bottom
 Building and maintaining relationship with teams
 Fixing the public sanitization station

RESEARCH METHODOLOGY
 Research philosophy:
 Research approach
 Data collection and techniques
 Research ethics:
 Limitations of the research:

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Q1) What challenges faced by Premier Inn due to pandemic period? Frequency
a) Hospitality has been hit hard 20
a) Increased Spending due to Covid-19 15
a) Increases Job vacancies 15

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Q2) What are the impacts of Covid-19 on business performance of Premier Inn? Frequency
a) Disrupted the world economy 10
a) Loss of competent staff 10
a) Low revenue 10
a) Lack of patronage 10
a) Repayment of loans and rent 10

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Q3) To determine different ways could be used by Premier Inn for overcoming the
impact of Covid-19 on their business performance?
Frequency
a) Warm welcome of guests 7
a) Clean the hotel rooms from top to bottom 7
a) Building and maintaining relationship with teams 7
a) Fixing the public sanitization station 7
a) Caring and priority to their guests 7
a) Providing digital services 7
a) 24/7 hours services 8