COVID-19 Pandemic: Impact on Business Performance at VisitBritain

This report investigates the impact of the COVID-19 global pandemic on the business performance and management of VisitBritain, a national tourism agency responsible for marketing Britain worldwide. The research aims to identify the influence of the pandemic, focusing on the challenges faced by VisitBritain and the strategies they adopted to mitigate the negative effects. The study addresses research questions concerning the pandemic's impact on management and business performance, the specific issues encountered by VisitBritain, and the strategies implemented to deal with these challenges. By analyzing these aspects, the research contributes to understanding the broader implications of COVID-19 on the tourism industry and provides insights for developing effective strategies to maintain performance in similar situations.

Foundation Year
Research Project

Contents
Foundation Year Research Project.................................................................................................1
Chapter One.....................................................................................................................................3
Introduction..................................................................................................................................3
Research aim................................................................................................................................3
Research objectives.....................................................................................................................3
Research problem........................................................................................................................3
Research questions.......................................................................................................................4

Chapter One
Introduction
Covid-19 global pandemic has impacted adversely on the overall performance and
management of an organisation. Tourism is one of the most affected industry by COVID-19 and
is also affecting on the livelihood, economies, public services globally (Škare, Soriano and
Porada-Rochoń, 2021). The Tourism industry falls adversely and many of them were shut down
as they are not able to bear the expenses and maintain its performance level. For conducting the
present research, VisitBritain is chosen as a base company. It is one of the national Tourism
agency that is mainly responsible for marketing Britain worldwide. The oragnisation was
established in year 20001 and is working with travel operators, UK trade and investment, official
tourism bodies of London and so on. The main objective of investigation is to identify influence
COVID-19 global pandemic on business performance and management of tourism.
Research aim
"To identify the influence COVID-19 global pandemic on business performance and
management of tourism". A study on VisitBritain
Research objectives
 To analyse the impact of COVID-19 global pandemic on management and business
performance of VisitBritain.
 To determine the challenges or issues faced by VisitBritain due to the COVID-19 global
pandemic.
 To examine the various strategies adopted by VisitBritain to deal with the challenges of
COVID-19 global pandemic.
Research problem
COVID-19 has impacted adversely on the business performance and management of
tourism global as there are lot of travel restrictions are implemented by government for dealing
with the issue and to save people from the infection. Along with this, there are many issues faced
by tourism companies such as decline leisure travels and business travels, lockdown, shit down
of business, decrease performance and many more. There are many tourism companies who are
not even able to survive as they are not able to bear the expenses. The present study will assist to
analyse the influence COVID-19 global pandemic on business performance and management of

tourism. Moreover, it will further assist Tourism organisation to develop effective strategies so
that they can deal with situation and maintain performance at marketplace.
Research questions
 What is the impact of COVID-19 global pandemic on management and business
performance of VisitBritain?
 What are the challenges or issues faced by VisitBritain due to the COVID-19 global
pandemic?
 What are the various strategies adopted by VisitBritain to deal with the challenges of
COVID-19 global pandemic?

REFERENCES
Books & Journal
Škare, M., Soriano, D.R. and Porada-Rochoń, M., 2021. Impact of COVID-19 on the travel and
tourism industry. Technological Forecasting and Social Change, 163, p.120469.
Yeh, S.S., 2021. Tourism recovery strategy against COVID-19 pandemic. Tourism Recreation
Research, 46(2), pp.188-194.
Seraphin, H. and Dosquet, F., 2020. Mountain tourism and second home tourism as post
COVID-19 lockdown placebo?. Worldwide hospitality and tourism themes.