Dissertation: COVID-19 Impact on Printing Industry in Middle East

This dissertation investigates the impact of the COVID-19 pandemic on the business performance of the printing industry in the Middle East. It addresses objectives such as understanding the printing industry as a tertiary sector, its role in future business, and the specific impacts of COVID-19. The research employs a quantitative method using survey data, both primary and secondary, analyzed through statistical tools like SPSS. Key findings include the challenges faced by the industry due to the pandemic, adaptations implemented to improve business performance, and the industry's importance as a tertiary sector with a vital role in the future of the Middle East. The study concludes with recommendations for companies to improve their operations and address issues like employee morale, while also acknowledging the limitations of the research.

DISSERTATION
(Impact of Covid pandemic in Business
Performance of the Printing Industry in
Middle East)

DECLARATION
I hereby declare that my investigation is on the topic “Impact of Covid pandemic in
Business Performance of the Printing Industry in Middle East” is conducted by me. There is no
third person involved in the research project and all the important ethics rules are being followed
in conducting the research. I have carried on the overall report in the given period of time. The
information I gathered in the literature review is properly acknowledged with authentic
information. All those authors from whose the information has gathered and is managed by
proper citations with list of references. I also declare that the chapters and activities covered in
the research project is not being used in the earlier research.

ACKNOWLEDGEMENT
Iam really grateful for getting the chance for conducting the research on this particular
and important topic of impact of Covid-19 on the printing industry. I would like to thanks all my
teachers, mentors and seniors that they helped me with the all the relevant content that helps in
carrying out the research. They have provided with proper support and guidance for conducting
the research in an effective and productive manner.
I would also like to show my gratitude to my family and friends to support me to do the
research in an accurate way. With their guidance and motivation, I get the confidence of
completing the research n the topic in a proper and timely.
manner.

ABSTRACT
The main idea of conducting the present research is to understand the impact of Covid-19
on the business performance within the printing industry. In the present research, the researcher
has focused on addressing the set objectives such as understanding about printing industry as
tertiary sector, study the role of printing industry in the future business and the impact of Covid
19 on performance of business. The researcher has used quantitative research method for
carrying out the investigation with the help of survey method. Both primary and secondary data
are used for collecting and analysing information delated to the research topic in an effective
manner.

Contents
DECLARATION.............................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
ABSTRACT....................................................................................................................................4
Contents...........................................................................................................................................5
LIST OF TABLES...........................................................................................................................7
LIST OF FIGURES.........................................................................................................................8
Chapter 1: INTRODUCTION.........................................................................................................1
1.1 Background of the Study.......................................................................................................1
1.2 Research rationale..................................................................................................................1
1.3 Research Aim and objective..................................................................................................2
1.4 Research Question:................................................................................................................2
1.5 Dissertation Structure............................................................................................................2
CHAPTER 2: BACKGROUND/ CONTEXT.................................................................................4
2.1 Significance of Study.............................................................................................................4
2.2 Research problem..................................................................................................................4
Chapter 3: Literature Review...........................................................................................................5
3.1 Introduction............................................................................................................................5
3.2 Impact on business performance of printing industry, due to Covid.....................................5
3.3 Importance of printing industry, as tertiary sector business..................................................7
3.4 Role of printing industry, for future, in middle east..............................................................9
3.5 Conclusion...........................................................................................................................11
CHAPTER 4: RESEARCH METHODOLOGY...........................................................................13
4.1 Introduction..........................................................................................................................13
4.2 Research design...................................................................................................................13
4.2.1. Research philosophy........................................................................................................14
4.2.2 Research approach............................................................................................................14
4.2.3 Research choice................................................................................................................14
4.2.4 Research strategy..............................................................................................................14
4.2.5 Time horizon.....................................................................................................................15
4.3 Data collection.....................................................................................................................15

4.4 Sampling..............................................................................................................................15
4.5 Data Analysis.......................................................................................................................15
4.6 Reliability............................................................................................................................16
4.8 Ethical consideration...........................................................................................................16
4.9 Summary..............................................................................................................................16
CHAPTER 5: DATA ANALYSIS AND FINDING.....................................................................17
5.1 Reliability analysis...............................................................................................................17
5.2 Descriptive analysis.............................................................................................................17
5.3 Frequency distribution.........................................................................................................20
5.4 Correlations..........................................................................................................................34
5.5 Regression............................................................................................................................36
CHAPTER 6: DISCUSSION........................................................................................................38
CHAPTER 7: CONCLUSION AND RECOMMENDATION.....................................................43
7.1 Conclusion...........................................................................................................................43
7.2 Limitation of the research....................................................................................................45
7.3 Recommendation.................................................................................................................45
APPENDIX....................................................................................................................................52
Questionnaire.............................................................................................................................52

LIST OF TABLES
Table 1: Reliability Statistics.........................................................................................................16
Table 2: Descriptive analysis.........................................................................................................16
Table 3: Age..................................................................................................................................19
Table 4: Sexual appearances..........................................................................................................20
Table 5: Awareness about the issues faced by organisations during Covid-19 pandemic............21
Table 6: Does printing industry face lot of challenges after the outbreak of global pandemic.....22
Table 7: Do you agree that Covid 19 crisis impact the business performance of the printing
industry..........................................................................................................................................23
Table 8: Impact of Covid 19 on business performance and productivity of the printing industry at
middle East....................................................................................................................................24
Table 9: What is the major impact of Covid 19 pandemic on the printing industry of Middle east
.......................................................................................................................................................25
Table 10: What is the method used by printing industry to improve their business performance at
the time of Covid 19 pandemic......................................................................................................27
Table 11: Do printing industry is one of the important tertiary sector in the business industry. . .28
Table 12: What is the main importance of printing industry at tertiary sector..............................29
Table 13: Do printing industry plays a vital role in the future after Covid 19 pandemic crisis....30
Table 14: Major role of Printing industry in the future for middle east........................................31
Table 15: Does printing industry see a large growth and success in the future.............................32
Table 16: Correlation table............................................................................................................33
Table 17: Regression table.............................................................................................................35

LIST OF FIGURES
Figure 1: age..................................................................................................................................19
Figure 2 Sexual appearances.........................................................................................................20
Figure 3: Awareness about the issues faced by organisations during Covid-19 pandemic...........21
Figure 4 Does printing industry face lot of challenges after the outbreak of global pandemic.....23
Figure 5: Do you agree that Covid 19 crisis impact the business performance of the printing
industry..........................................................................................................................................24
Figure 6: Impact of Covid 19 on business performance and productivity of the printing industry
at middle East................................................................................................................................25
Figure 7: What is the major impact of Covid 19 pandemic on the printing industry of Middle east
.......................................................................................................................................................26
Figure 8: What is the method used by printing industry to improve their business performance at
the time of Covid 19 pandemic......................................................................................................27
Figure 9: Do printing industry is one of the important tertiary sector in the business industry....28
Figure 10: What is the main importance of printing industry at tertiary sector............................29
Figure 11: Do printing industry plays a vital role in the future after Covid 19 pandemic crisis...31
Figure 12: Major role of Printing industry in the future for middle east.......................................32
Figure 13: Does printing industry see a large growth and success in the future...........................33

Chapter 1: INTRODUCTION
1.1 Background of the Study
Covid-19 pandemic is most affected disease that affects the different people in different
ways. It is an infectious disease that caused many health issues in person specially affects their
respiratory system (Nhamo, Dube and Chikodzi, 2020). Due to this many people lost their lives
and some faced many difficulties to get recover from it. This crisis not only affected the health
and lives of the people but also the world economy. It is because in many countries, government
allowances lockdown where people are not allowed to came out from there house except
emergency cases. It would help government to decrease the spread of virus in the nation and
saved the lives of many citizens in the country. Due to which many industries and businesses
were remain closed for many times that create many problems in all over the world. In this
pandemic many company faced problems in order to manage their business performance. As
employees were not ready to come at workplace to perform their regular job (Hossain, Thakur
and Mangla, 2021). It was an important reason that affects the business performance of many
organisations in all over the world. Covid-19 pandemic not only affects the business performance
of companies some of them were gone on huge loss because their fixed costs increases and their
sales were few or zero. Due to this many company closed their business as they are not able to
survive in the market at that time. Covid-19 not only affects the business but also the employees
also. It is because many employees lose their jobs because company were not able to perform
their functions regularly in the organisation. There are many impacts that Covid pandemic create
on businesses and industries in all over the world. Thus, current research is conducted to analyse
the impact of Covid pandemic in business performance of the Printing Industry in Middles East
1.2 Research rationale
The reason behind for the selection of this research topic is to gain information about the
impact of Covid pandemic in business performance. This information may help company to deal
with the upcoming crisis in better manner as well as make their business performance smoother
(Zainal, 2020). Covid-19 pandemic drastically affects the many industries and businesses,
current research helps them to recover faster and operate their business more smoothly and
effectively. There are two main objectives of the researcher that makes them to conduct research
in this topic. First objective is personal where the researcher wants to enhance their knowledge
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gaining information about the topic. On the other hand, second objective is professional where
the researcher wants to apply its knowledge in professional career to help companies in dealing
with future crisis in many more.
1.3 Research Aim and objective
To analyse the impact of Covid pandemic in business performance of the Printing
Industry in Middles East.
Research Objective
 To assess the impact on business performance of printing industry, due to Covid.
 To understand the importance of printing industry, as tertiary sector business.
 To evaluate the role of printing industry, for future, in middle east.
1.4 Research Question:
What is the impact on business performance of printing industry, after Covid pandemic in the
Middle East?
1.5 Dissertation Structure
The current dissertation consists many chapters that are important for the researcher to
conduct the whole research in systematic manner. These are chapters are described below:
Introduction- It is the first chapter of the dissertation that provide overview about the
research (Bloomberg and Volpe, 2018). This chapter includes many other things also such as
research aim, objectives and questions, research problems, research rationale and many more.
Literature review- It is the second chapter of the dissertation that provides view, opinion
and perspective of different authors authors related to research topic. It help researcher to
establish familiarity with and understanding of the current research in a particular field before
carrying our a new research.
Research methodology- It is the third chapter of dissertation that highlights methods,
techniques, approaches that are used by the researcher to conduct the current research (Grelak,
2021). The researcher selects quantitative method in order to conduct the research as it helps in
collecting numerical information. Researcher also used SPSS software for statistical analysis.
Data analysis and findings- It is the fourth chapter of the dissertation to analysed and
discussed the the collected data in order to outline the findings of the research. This chapter is
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most important chapter of the dissertation because it shows the reader what they have been found
in the terms of quantitative data that the researcher collects in the current research.
Conclusion and recommendation- It is the last and final chapter of the dissertation that
summarised whole research, conclude the findings as well as answer all the research questions.
This chapter also involves recommendation part which is used to provide recommendation for
the company to solve research problems (Schymanietz, 2020). This recommendation may also
help company to improve their business operations in better manner.
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