COVID-19 Pandemic: Challenges and Opportunities in Hospitality Sector

This report discusses the challenges and positive impacts of the COVID-19 pandemic on the hospitality, leisure, and travel industries. It highlights the difficulties faced by the hospitality sector, such as implementing new technologies, maintaining reputation, retaining employees and customers, adopting eco-friendly practices, personalizing customer experiences, and running businesses effectively. The report also explores positive impacts, including hotels providing premises for medical staff, government support through financial aid and regulations, the adoption of hygiene measures, improved communication with customers, and the use of digital technologies to reduce costs and enhance reach. It concludes that while the pandemic has significantly impacted profitability, the industry has adapted by building customer relationships through social media, following social distancing norms, and enhancing online services.

Academic Writing for
Business and
Management

Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Challenges of Hospitality, Leisure and Travel industry during COVID- 19 pandemic..............4
Positive impacts on COVID-19 on Hospitality, Leisure and Travel industry.............................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality industry is defined as the broad sector of service industry that includes various
factors such as lodging, event planning, food and drink services, travel and tourism and hotels
that provides enjoyable experience to customers. The manner of the academic source writing for
organisation is ascertained as fewer conventional brief, adapting progressive communication.
The main aim and goal of managerial academic writing is to offers data to several other
individual or to the manner of data and information that are presented as according to the manner
of information from them. Hence, it has been measured that the academic writing for the
business of management might be adequate and realized (Butler, 2021). In the following report,
there is a manner of discussion that will records several term of issues and challenges of
hospitality, travel and leisure section by the impact of COVID- 19 in a suitable way. The tourism
section is identified as a particular component that might highly affected due to COVID- 19
pandemic. So, the manner of discussion that will linked with the impact of COVID- 19 on
hospitality section as per to the given section in this project in a suitable way. There are various
issues are faced by the hospitality industry is the implementation of technologies, maintaining
the reputation of management, retaining existing and attracting new employees and customers,
adopt environment friendly practices, personalise effective customer experience and run business
effectively in the pandemic of COVID-19. It has been evaluated that by the maximisation in
situation of pandemic, it declines the value of sales and profit edge of diverse sections of
hospitality.
TASK
Challenges of Hospitality, Leisure and Travel industry during COVID- 19 pandemic
In the following report, there is manner that relates with the source that how the travel, relaxation
or hospitality section will have get affected due to COVID- 19. As it is identified that the manner
of the section that have an impact from pandemic. The source of data and revaluation that makes
from alternative sources like on interview and from online posts through social media platform.
By identifying critical review will disclose that irruption that will linked with COVID- 19
pandemic issue in dynamic close down in several cities as across to the world that will have a
direct impact on hospitality industry (Chen, Huang and Li, 2020). The COVID- 19 situation of
pandemic will have a contrary impact on tourism and hotel industry. By evaluating the basic

course of manner it will termed as the manner that sharing the views and maximisation situation
of COVID- 19 in the manner of cancellation of resorts and also travel reservation outcome in the
manner of loss of income and increase in the unemployment sector and the major manner of
issue will lead to the basic set of income and revenue in the basic set of income (Strauss, 2020).
As it will directly related to the unemployment that will solve out the basic set of manner in
relation to the situations and unemployment sections for loss of the income and the government
will also improve the criteria that are related with poverty with the increase of income and
incidence as effectively and efficiently. In the orientated manner of this, it has been evaluated
that the pandemic situation of COVID- 19 has basic set of impact on the hospitality sector and it
will be unexpected manner that relates to it in a continuous manner (Gerwe, 2021). It refers to
the major term of the sections that are not identifies in the major orientation section as globally
and it will figure out the out break field of the variations in diverse sections of the business of
management as effectively and efficiently. It has been evaluated that the major field of sources
that are having the major manner of impact of COVID- 19 and the manner of the positive impact
on the hospitality industry as effectively and efficiently. The hospitality sector and the tourism
sector will related with the global field and the basic orientated manner that are currently that are
been evaluated with the basic set of term of COVID- 19 pandemic that might be resulted to the
result and the manner of the business. In the travel industry various travel restrictions are
imposed by the government on international flights that affect the global airline industry on the
other hand, the hotels are seen empty that impacts on profitability of these sectors. As in the
following report, there are the manner of a discussion in terms of the manner that how the travel,
leisure and hospitality sections that are facing a lot of issues.
Positive impacts on COVID-19 on Hospitality, Leisure and Travel industry
As the pandemic of covid-19 affects the hospitality, leisure and travel industry in various manner
that affect the performance, functions and profitability ratio of industry. Along with that, there
are various positive impacts of covid-19 on hospitality industry. In such grave situation hotels
are providing their premises to the medical house staffs, patients and first respondents.
Government plays important role in saving the hospitality industry and various regulation as well
as providing finance to rescuing the local business that are hit by coronavirus (Guo, 2021). In the
situation of covid-19, hospitality industry learnt to performing functions in best possible manner
as they are doing before, and maintaining the effective relationship with potential customers as

well as regaining the confidence of customers to overcoming the impacts of pandemic. The
industry applies the hygiene measures and various new practices are implementing in business
environment to maintain brand image. In the situation of crisis, the industry focus on effective
communication to reach potential customer and reassure them about safety to take decision
regarding travelling safety again.
The industry promotes organisational products and services to attract customers towards the
organisation. Because of pandemic, respected industry implement various new approaches to
gain attention of new customers. As in the pandemic the rules of social distancing and
maintaining hygiene is followed by the organisations and online booking as well as payment is
enhanced that is the most convenient for customers and the industry ad well. on a positive note,
some hotels are providing their hospitality services to immediately infected that enhance the
brand image of respective hotels in market place as well as enhance the sense of loyalty among
customers regarding the hotel (Hemmonsbey, Tichaawa and Knott, 2021). As the traveling
behaviour is being influenced by the covid-19 and the industry gain various information through
online modes such as questionnaire that involves questions about trip purpose, distance travelled
and frequency of travel that facilitates the industry to develop policies to ensure smooth running
of organisation and building customer trust. Food and beverages industry started online delivery
that facilitates the respected industry to run business functions even in the pandemic as well as
enhance the sense of corporate responsibility towards environment and other factors.
Due to corona virus various digital technologies are used by the industry that reduces the cost of
production and enhance the reach of industry to potential customers and enhance and if
organisation implementing all covid-19 measures then it spread the effective brand image among
market place (Kallou and Kikilia, 2021). The respective industry analyses the positive as well as
negative impacts and develop strategies to run business efficiently.
CONCLUSION
As per the above report, it can be concluded that hospitality industry is defined as the
important sector of service industry that provides various services of leisure, travel, hotel and
food to their customers for satisfying their needs and demands efficiently. The pandemic of
Covid-19 impacts each and every sector of hospitality industry and their profitability level as
well. There are various challenges and issues are faced by the hospitality industry that directly

impacts on profitability and performance of the respective industry. As the industry must follow
the guideline of government to run business in most efficient manner. In the situation of covid-
19, lockdown is regulated by the government all over the economy that impacts on the
profitability and performance level of hotels and travel industry. Apart from that there are
various positive impacts of pandemic that help the organisation to run their business in serious
situation. The industry focuses on maintaining and building relationship with customers through
using various social media sites that enhance customer’s brand loyalty and retain them with
organisation for long period of time. Government develops various policies to ensure the smooth
running of industry. The respective industry develops various strategies and conduct various
social media campaigns that help to enhance the brand awareness and customer base. There are
various social distancing norms are followed and online booking is started by the hotels and
travel industry that provide better experience to customers ensure that their health and safety is
the priority of organisation that build effective relation with customers and enhance profitability
ratio as well.

REFERENCES
Books and Journals
Butler, G., and et. al., 2021. Changing Australian leisure mobilities in the COVID-19 pandemic:
exploring the role of automobilities. Leisure Studies. pp.1-16.
Chen, H., Huang, X. and Li, Z., 2020. A content analysis of Chinese news coverage on COVID-
19 and tourism. Current Issues in Tourism. pp.1-8.
Gerwe, O., 2021. The Covid-19 pandemic and the accommodation sharing sector: Effects and
prospects for recovery. Technological Forecasting and Social Change. 167. p.120733.
Guo, L. and et.al.,2021. Recovering hotel room sales during the COVID-19 pandemic: lessons
from OTA information using the quantile regression approach. Current Issues in
Tourism. pp.1-21.
Hemmonsbey, J., Tichaawa, T. M. and Knott, B., 2021. Strategic conceptualisation of the South
African sport tourism sector’s response to the Covid-19 pandemic. African Journal of
Hospitality, Tourism and Leisure. 10(1). pp.54-68.
Kallou, S. and Kikilia, A., 2021. A transformative educational framework in tourism higher
education through digital technologies during the COVID-19 pandemic. Advances in
Mobile Learning Educational Research, 1(1), pp.37-47.
Strauss, S., 2020. Some emerging hypotheses on the economic opportunities and challenges of
the post-pandemic world. Available at SSRN 3633391.