E-commerce & COVID-19: Impact & Amazon's Strategies During Pandemic

This report investigates the impact of the COVID-19 pandemic on the e-commerce market, with a specific focus on Amazon. The research aims to identify the changes in the e-commerce landscape due to the pandemic, understand the concept of the e-commerce market within the UK retail industry, determine the specific impacts of COVID-19, and analyze the strategies employed by Amazon to enhance sales during this period. The report addresses questions regarding the nature of the e-commerce market, the effects of the pandemic, and the specific strategies adopted by Amazon, drawing upon existing literature to support its findings. It highlights the shift towards online platforms due to restrictions and the resulting benefits for e-commerce companies, referencing studies that indicate a positive impact on the e-commerce market due to increased internet usage and online shopping awareness.

Research Methods
Impact of global pandemic COVID-19
on the E-commerce market

Table of Contents
 Background of the project
 Project rational with justification
 Research aim
 Research objectives
 Research questions
 Literature review
 References

BACKGROUND OF THE PROJECT
 E-commerce refers to the process of purchasing and selling goods and services
over the Internet. It is generally conducted over smartphones, tablets, computers
and many other devices.
 In this modern world, everyone purchases through e-commerce (Bhatti and et. al.,
2020). It is known as the substitute of brick-and-mortar stores, but there are some
companies who select to maintain both.

PROJECT RATIONAL WITH
JUSTIFICATION
 The main motive of doing the present investigation is to carry out detailed
information about the impact of global pandemic COVID-19 over e-commerce
market (Periasamy, 2020).
 This report includes the benefits gained by e-commerce companies due to
outbreak of COVID-19 because people were unable to move out from their
houses so they switched to online platforms for ordering their needed products.

Research Aim
To identify the impact of global
pandemic COVID-19 on the E-
commerce market. A study on
Amazon

Research Objectives
 To understand the concept of E-commerce market along with its types used within UK retail
industry
 To determine the impact of global pandemic COVID-19 on the E-commerce market
 To analyse the strategies adopted by Amazon to increase sales during COVID-19

Research questions
 Explain the concept of E-commerce market along with its types used within UK retail
industry?
 What is the impact of global pandemic COVID-19 on the E-commerce market?
 What are the strategies adopted by Amazon to increase sales during COVID-19?

LITERATURE REVIEW
 According to Hasanat and et. al., (2020), E-commerce is the procedure of buying and
selling tangible commodities and services online. It includes more than one party along with
exchange of information or currency to process appropriate transactions.
 According to Patel and Bhatt (2020), it is determined that there is positive impact of global
pandemic COVID-19 on the E-commerce market because it has included steady and strong
growth of internet users and increasing awareness related to online shopping, online
introducing and launching of products.

References
 Bhatti and et. al., 2020. E-commerce trends during COVID-19 Pandemic. International
Journal of Future Generation Communication and Networking, 13(2), pp.1449-1452.
 Ghandour, A. and Woodford, B.J., 2020, November. COVID-19 impact on e-commerce in
UAE. In 2020 21st International Arab Conference on Information Technology (ACIT) (pp.
1-8). IEEE.
 Hasanat and et. al., 2020. The impact of coronavirus (COVID-19) on e-business in
Malaysia. Asian Journal of Multidisciplinary Studies, 3(1), pp.85-90.