Marketing Essentials of Cox and Kings: A Comprehensive Report

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Marketing Essentials of Cox and Kings
LO1

Main roles and responsibilities
• Marketing helps in service development in Cox
and Kings
• For obtaining good performance in business, it
helps
• Market research and strategic development
helps in process

Preparing strategies for marketing
• Making new distribution channel
• Understating the needs of the potential
buyers
• Measuring the marketing trend

Market research
• Effective research is needed for new service
and product launch for Cox and Kings
• Proper result of the market research would
help in the business profit of the company
• Consumer satisfaction is one of the aims of
conducting the market research

Supporting the sales team
• Co-ordination of sales and marketing team is
essential
• It would help in profit generation of the
company
• For achieving the consumer satisfaction, it is
also needed

In- house service development
• Sales and promotional budget is the
responsibility of the marketing team
• Training and development are to be provided
to the candidate
• Evaluating the performances of the service
personnel

Inter relationship with other departments
• Strong relation among the different
departments are to be maintained for
betterment of the company
• Support from the different departments are
required for overall development of the
company
• Proper functioning of the departments are to
be maintained

HR department
• Helps to meet the target of the company
• Identify the needs for the training of the
employees
• Design an experienced sales team
• Market research is also the responsibility of
the HR department

Finance department
• Stable cash flow
• Allocation proper funds for achieving the
objectives of the company
• For promotion and sales of the services, Cox
and Kings finance department should help

Sales and marketing department
• Handles the promotion and marketing of the
company
• Recruits sales persons for the company
• Develops contents for the promotional
campaigns of the company

Operation department
• The organisation should have the separate
operational team
• The team would handle the business affairs in
all over the world
• They should look after the ways to enter the
new market in the different corners of the
world

References
• De Mooij, M., 2018. Global marketing and advertising:
Understanding cultural paradoxes. SAGE Publications Limited.
• Kerin, R. and Hartley, S., 2015. Marketing: the core. McGraw-
Hill.
• Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017.
Marketing for hospitality and tourism.
• Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G.,
2015. Marketing. Pearson Higher Education AU.
• Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M.,
2018. Marketing management: an Asian perspective. Pearson.