Evaluating Teamwork's Effect on Employee Performance at COYA Ltd

This research report investigates the impact of teamwork on employee performance at COYA Investment Limited, a marketing company in Zambia. The study employs a quantitative approach, using questionnaires distributed to 50 sales representatives to assess how teamwork influences their performance. The findings suggest a positive correlation between teamwork and employee performance, aligning with some literature reviews while acknowledging mixed views on the subject. The research explores the significance of trust, team member abilities, and rewards in fostering effective teamwork. Ultimately, the report concludes that teamwork positively influences employee performance at COYA Limited, emphasizing the importance of cultivating a collaborative environment to enhance organizational success. Desklib provides access to this and similar assignments for students.

Running head: IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
Impact of teamwork on employee performance
Name of the Student
Name of the University
Author Note

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
Executive summary:
The research work has been conducted to ascertain the importance of teamwork on
the performance of employees. In the present paper, the performance of sales representatives
of COYA Investment limited has been determined by the collaboration of team whether such
teamwork positively influences the performance of employees. Some of the organizations
have experienced positive impact of team performance and others have encountered some
challenges when setting up team and comes with mixed views. In doing so, the research
paper aimed to explain the impact of teamwork on the employee’s performance. A
quantitative approach was adopted and questionnaires were distributed to a sample of 50
respondents of COYA limited. The questionnaires distributed consist of ten questions. The
findings generated from research work are somewhat consistent with the findings from the
literature review because literature review presented mixed review concerning the analysis of
the chosen variables. Researcher employed an exploratory method of conducting research and
adopted probability-sampling technique. From the interpretation of data, it is concluded that
the performance of employees of COYA limited is positively influenced by teamwork.

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
Table of Contents
1. Introduction:...........................................................................................................................3
2. Objective of research/ Research technology and research questions:....................................4
2.1: Research objectives.............................................................................................................4
2.2: Research question:..............................................................................................................4
3. Relevant literature review:.....................................................................................................5
Factors related to teamwork:......................................................................................................7
Team effectiveness:....................................................................................................................8
4. Methods of research:..............................................................................................................9
4.1 Research design................................................................................................................9
4.2 Sampling method...........................................................................................................10
4.3 Data collection method..................................................................................................10
4.4 Type of data....................................................................................................................11
5. Data interpretation and Explanation of analysis performed:................................................12
5.1 Findings and Analysis:.......................................................................................................12
6. Conclusions, Recommendation and limitations:..................................................................19
6.1 Conclusion:........................................................................................................................19
6.2 Recommendation:..............................................................................................................21
6.3 Limitations of research:......................................................................................................21
Reference list:...........................................................................................................................22
Appendix:.................................................................................................................................26

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
1. Introduction:
The research paper intends to evaluate and examine the impact of teamwork on the
performance of employees in an organization. Study is specifically conducted as it is based
on one particular company for which the performance of sales representative is evaluated due
to the impact of effective teamwork. The proposal is based on the case study of COYA
Investment Limited of Zambia, which is a marketing company and is engaged in selling
tobacco. The company operates under three brands namely Super match white Mentho, Yes
and Supermtach. There is considerable number of sales representatives employed by the
company whose performance is dependent upon the effectiveness of teamwork.
For research scholars, teamwork is considered as critical topic, which has been
portrayed since numerous decades. Teamwork is more significant in the business competition
when the organization is in race of grabbing opportunities. Team is the individuals who work
together in a group and are collectively engaged in achieving the same goals for providing
excellent service quality (DeCenzo et al. 2016). Employees working in organization are able
to inculcate some skills and change their perspective with the help of teamwork through
automatic exchange of experiences, feedback and positive opinions between the members of
team (Al Mehrzi, N. and Singh 2016). It is always required by organization to keep
enhancing their teamwork to increase the level of creativity and productivity that would help
in improving the performance of employees and thereby their competitive advantage.
Organizational success as a whole is dependent upon the positive interaction of team
members that helps in developing and enforcing employees and their potential. The COYA
Investment Limited selling tobacco has fifty sales representatives who are engaged in selling
the product. It is therefore necessary to encourage such representatives so that they are
motivated and work together for the well-being of company and growth. The utmost
importance for the success of company is to keep the sales representative for enhancing the

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
sale of their product. Inadequate teamwork would adversely impact the performance of
individual employees which directly threatens the development of organization (Al Mehrzi
and Singh 2016).
2. Objective of research/ Research technology and research questions:
2.1: Research objectives
The study tries to emphasize on the teamwork significance and how such teamwork
influences the performance of employees. In the given context, research is confiding to
evaluate the impact of sales team performance on sales representative of COYO Investment
Limited. Some of the research objectives that have been framed are listed below:
 To define the teamwork concept in the workplace environment of COYO Investment
limited.
 To explain the importance of teamwork at workplace of COYO.
 To identify how the teamwork is perceived by employees or sales representative of
COYO limited.
 To take into account and highlight the factors affecting the performance of teamwork
at COYO limited.
 To evaluate the teamwork effectiveness in the workplace of COYO limited.
2.2: Research question:
The research questions relevant to the research topic are listed below:
 How significant is the effect of trust of team member on employee performance?
 How significant is the team member abilities on the performance of employees?
 How significantly teamwork impacts rewards and recognition of performance?

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
3. Relevant literature review:
One of the major research topics for many practitioners and academician is the impact
of teamwork on the performance of employees and organization as a whole. Teamwork is
defined as the occupational skill that is considered necessary for the achievement an
accomplishment of goals, visions, objectives and plan of organization. The link between the
performance quality and teamwork in the workplace is clarified by the various reasons and
causes. It is indicated by the researches that performance of employees can be improved due
to the concept and effective behavior of teamwork (Choi et al. 2017). Individuals are being
replaced in the organization by the teams because they serve as the basic building blocks.
Different scholars have found that the performance of team members is related with the job
satisfaction. There are two types of role that are performed by team individuals which include
beyond the activities of job description and described by job description. The increased
performance of employees is directly linked with the culture of organization as it has been
found that company or organization is assisted in gaining competitive advantage with one of
the factor playing important role that is culture (Mone and London 2018).
It has been found that organization emphasizing on the teamwork results in
experiencing greater production, employee performance and enabling employees to generate
better problem solving ability at work. Interpersonal team skills and team of self management
are the two factors that influence the communication and interpersonal relationship between
team members (Mo and Shi 2017). One of the research studies concludes that manager
emphasizing responsibilities to employees in the form of group is considered good and
skillful (Tarigan and Ariani 2015). Although, the performance of employees is considerably
influenced by degree on the teamwork, it is required by organization to develop strategies

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
that would help in improving performance in the light of competitive environment. An
organization building teamwork helps in retaining and attracting the best talents as the team
offers challenges, greater participation and a feeling of being accomplished (Hanaysha and
Tahir 2016).
Work within an organization is positively or negatively impacted by the perception of
employees about teamwork. The perception of work environment in relation to member
attitude has been explored by many researchers. The way teamwork is perceived by
employees determines how the teamwork would create an impact on overall performance of
organization. The relationship between performance of employees and team is supported by
several reasons because it is viewed by many scholars that one of the significant drivers of
improving the performance of firm is through teamwork. It is also defined by literature that
three types of behaviors determines the proper working and functioning of organization
(Guchait et al. 2016). These include joining organization and staying with it, performing
innovatively and performing work related activities. Behavior of team is dependent upon the
third activity and it has been found that the performance of team members influences the job
satisfaction of employees (Journals.sagepub.com 2019). Organizational team behavior is
considered important as it helps in improving the productivity and effectiveness of team
members and organization as a whole. The performance of organization is highly dependent
upon the teamwork and developing the spirit of teamwork among employees is considered
very important in light of technological advancement that has made the organizational
activities quite complex (Friedrich and Ulber 2017). Nevertheless, an ambiguous connection
has been revealed between performance and teamwork in the literature. This has been related
with the personality factor of individual by most of the researcher. The factor that helps in
determining whether the contribution of teamwork in improving the performance of
employees, or not is two of the five dimensions of culture that is individualism and

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
collectivism. Assembling the team with members who are individualistic in their group
would fire the group at full cylinders. This would be vice versa for the employees believing
on collective output and are team oriented. Positive results have been reported by most of the
management studies regarding the performance of employees and teamwork. It is so because
individual is able to perform well and behave properly when the duties and responsibilities
within the group is divided (Katzenbach and Smith 2015).
The objective of this particular research study is to determine the impact of team work
on the performance of sales representative of COYA Investment Limited. In this aspect,
researchers have some different opinion and it is argued by some of them that for completing
the respective tasks, number of ideas are required, which is enhanced by the contribution of
the individual members working in a team. Other employees dominate employees speaking
less as they leave a major part of the job on latter to complete it (Fu et al. 2015). In such
scenario, the morale of employees is reduced but many of the researchers arguing about the
positive impact created by teamwork.
Factors related to teamwork:
Due to increasing competition among industries and growing challenges in
technology, building of competent teamwork has become difficult task. Several challenge
shave appeared due to development in all fields that make it harder to strong teamwork
stricture in organizational environment. Some of the efficient elements that would help in
overcoming the barrier of effective team building include confidence, positive
communication and productive leadership. In the absence of such factors, an effective team
cannot be build. The efficiency and competency of teamwork can be building with the factors
such as creating trust among all members of team, effective structure and leadership of teams
with the responsibilities and well defined roles of team members (Raina and Roebuck 2016).

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
Some other elements include properly evaluating the performance of team members,
recognizing, and rewarding for outstanding work. Moreover, the focus of team should be on
achieving collective results and learning to commit to decisions and taking plan of actions.
Team effectiveness:
It is hard to doubt that the performance of employees and future of organization is
considerably influenced by teamwork. It is indicated by the study conducted on the subject
that the teamwork concept is valuable and assists in facilitating organizational developmental
process that ultimately improves the performance of employees. The main objective of
teamwork is to perform the application of effective method that helps in improving the
employee’s occupational performance and development of the talent and skills that is suitable
to the requirement of job. There are two essential factors that enhance the performance of
employees by improving their communication skills include interpersonal skills and self-
management team (Hassan 2016).
For this particular research paper, marketing company has been chosen that is one of
the most important sectors operating in Zambia. Therefore, it is important for all the
marketing companies to focus on the ways that will help them in achieving competitive
advantage over other firms and maximizing their overall efficiency by improving the
performance of human resources.
From the analysis of the reviews put forward by different scholars in literature review,
it can be inferred that the behavioral aspect of teamwork and how employees perceive the
teamwork determines the performance of employees. Cultural dimension is another factor
that determines whether the teamwork contributes in improving the performance of
employees. Some of the review depicts that there is positive and significant influence of
teamwork on employee performance compared to other researches viewing that the

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
performance of employees does not depend considerably on teamwork (Tarigan and Ariani
2015). Therefore, after analyzing the literature review, it can be inferred that there exist
ambiguous connection between performance of employees and teamwork. Performance of
employees is also dependent on many other factors aside from the teamwork. Several other
factors influence the performance of employees within the organization. In addition to this, it
can also be said that teamwork is considered more effective than working independently.
Nevertheless, it is not only the team that influences the performance but also the structure of
team that is found to be positively influencing the performance of employees. This view
provides with the remark that the performance of employee is not only dependent upon the
teamwork. It can be considered as one of the crucial factor but cannot be the only factor
determining the performance of employees (Iqbal et al. 2015).
4. Methods of research:
4.1 Research design
In this research paper, a combination of explanatory and descriptive research has been
used. Explanatory research conducted is quantitative in nature and the reason why this study
has incorporated such research is that all the facts related to research topic would be
explained in detail. Furthermore, the cause and effect between dependent and independent
variables are tested and explanation of how such variables interacted is also provided. The
researcher has adopted inductive approach to research as the data set collected intends to
generate meaning for identifying the relationship and patter between variables. In addition to
this, the research work is based on positivism philosophy as the strategy of research is based
on the data collected and thereby the analysis is attached to quantitative nature. Since the
study is conducted using the technique of quantitative research, quantitative data were
collected from the sales representative of the company given in the case study. During the

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
research study, the unit of analysis is at minimal and with the minimum interference of
researcher. Views about the relationship between team work and performance of employees
has been taken in the study by distribution of questionnaires among employees. The
questionnaires were distributed to the respondents two week prior to conducting the data
analysis. Since the researcher has designed closed ended questions, it was easier for
respondents to answer the questions. It is easier for researcher to code such answer and
analyze it statistically. In addition to this, any less articulate respondents are not at
disadvantageous position to answer the question. On other hand, there are some shortfalls of
the questionnaire framed because researcher is not able to retrieve subjective view of the
answer to questions. This is because answers are not provided with detailed explanation
which makes it difficult to conduct the in depth analysis.
4.2 Sampling method
In this research paper, the sample size had chosen 50 respondents who are sales
representatives of COYA investment Ltd for obtaining reliable information. The sampling
technique employed in this research paper is the probability sampling technique. Under this
technique, researcher has employed simple random sampling for selecting the respondents,
which ensured that every respondent had equal chances of being selected.
4.3 Data collection method
The primary data can be collected either by distributing questionnaires all the sales
representatives of COYA Investment limited. Questionnaire being the instrument in the study
helps in enhancing the truthfulness of data collected. The questions developed are simple and
based directly on the research objectives (shrm.org 2019). Moreover, the survey conducted is
easier to understand and is clear because it will help in ensuring that participants contribute to
the objectives of research. The reliability and viability of questionnaires has been re

IMPACT OF TEAMWORK ON EMPLOYEE PERFORMANCE
examined and the measurement of questionnaires has been done using Likert scale which
ranges from 1 indicating strongly disagree to 5 indicating strongly disagree (Noe et al. 2016).
4.4 Type of data
In order to generate realistic view on the concerned topic of research, it will be better
to rely on primary data. Therefore, the type of data, which the researcher has used in
evaluating the topic, is primary data. Primary data was obtained and collected from the
questionnaires that were distributed to sales representatives of COYA limited. In the given
case, for conducting the research, all the fifty sales representatives will be questioned seeking
their opinion and perception about the teamwork and their answers to the questions will form
data. Primary data is considered to provide high accuracy and original that is relevant to the
topic concerned. The study is based on primary data because it assist researcher in
investigating the ground issue and will recommend and useful findings. Such data will help
researcher in making them acquainted with ground scenario and come with own
recommendation and conclusion (Katzenbach and Smith 2015). Since the research work
measured the responses to the questionnaires based on the rating scale where ranks could be
allotted, ordinal data has been used.
Researchers conducting research faces some issue relating to accessing of data. One
of the major concerns is the feedback of respondents that might not lead to correct
conclusion. During the entire process of conducting research, the researcher is expected to
maintain ethics. The response of participants should not be disclosed and their anonymity
should be maintained. Researcher is held liable for breaching the ethical code of conduct if
researchers do not maintain the respondent’s privacy. Therefore, before proceeding for
conducting any survey, researcher is required to take the consent of respondents.