CPPDSM4013A - Market Property for Lease: Assessment & Marketing Plan

This homework assignment, focusing on the unit CPPDSM4013A, assesses the student's understanding of marketing a property for lease. It covers essential aspects such as creating tenant profiles, discussing these profiles with landlords, and developing effective marketing strategies for both industrial and commercial properties. The assignment includes a case study requiring the creation of a detailed marketing plan, along with marketing templates, and addresses how to communicate plans to landlords with various conditions. Furthermore, it explores negotiation skills, effective marketing activities, property inspection procedures, and relevant legislation within the real estate industry, including the roles of personnel involved in the marketing process. The student is required to demonstrate knowledge of real estate regulations, advertising guidelines, and the importance of aligning marketing plans with landlord consent and legal requirements.

Running Head: CPPDSM4013A MARKET PROPERTY FOR LEASE 1
ASSESSMENT SUBMISSION COVER SHEET
Date course delivered:
Trainer/assessor:
Participant ID (this is
your USI Number):
Full Participant Name:
Unit Code / Name: CPPDSM4013A Market property for lease
National Training
Package:
CPP07
Participant Declaration: I declare that the attached assessment is my own work except where
there is clear acknowledgement or reference to the work of others.
I understand that I have undertaken this assessment in that knowledge
that the information gathered would only be used for professional
purposes only accessed by my employer/supervisor, State & Federal
Education Departments and ACBT.
I have complied and agreed to ACBT’s policies on Plagiarism and
Academic Misconduct provided to me in the Participant Handbook.
I agree I am ready to be assessed.
I declare that I understand how to complete this assessment and how it
will take place.
I have kept a copy of this assessment in case of loss.
I believe that after completing this unit of competency I now have the
required skills and knowledge to demonstrate in the workplace.
I declare that my signature on this document covers all the
attached paperwork and this signature and date (where applicable)
will apply to all unsigned sections of this assessment.
Participant signature: Date:

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Question 1
Estimated Time: 10 minutes
What four information must be contained in a potential tenant profile?
▪ The timeframe of tenancy
▪ Intentions to buy
▪ The financial capacity of the tenant
▪ Tenant requirements of property
Question 2
Estimated Time: 15 minutes
Explain why it is important for an agency to discuss and analysis potential tenants profile
with the landlord?
Landlords have to know who is staying on their property. The property is a source of
income, and thus only the right tenants must be chosen. Some tenants may seem unreliable,
problematic and even criminals should be avoided to free a landlord from chaos and
conflicts. It will be up to the landlord to accept such a tenant for example who may have
pets. Information about a renter helps to identify the laws that protect tenants (Michele,
2015).

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Question 3
Estimated Time: 25 minutes
(a) Describe two benefits gained by effectively marketing a property for lease?
 More income for landlords and the agency will be the result of building loyalty and
trust of both the prospective and the current customers. Long lasting relations will
be created, and the current tenants will generate leads to their close associates.
 An enhanced publicity of the agency through positioning the organization as a
market expert. The brand of the company will have a heightened awareness,
visibility, and recognition (Karugu, 2017).
(b) List five marketing strategies you would use to market a property for lease that is:
- An industrial property
- A commercial property
i. Industrial property
- Creating a needs database that will establish the specification and match them with
the requirements of tenants.
- Optimizing key words for search engines to show the website on top of the search
results.
- Creation of partnerships with renowned insurance companies to market the property
to their clients.
- Contacting the prospective tenants.
- Hosting of targeted events will give the industrial property more exposure.

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ii. A commercial property
- Creation of partnerships with renowned financiers to market the property to their
clients.
- A detailed e-mail about the property with potential earnings will be sent to emails
list subscriptions.
- Use of external website advertisements.
- Placing of an interface in the property website to enable direct sharing to social
media sites.
- Showcase the property in commercial investor events their magazines.
Question 4
Estimated Time: 15 minutes
Explain why it is important to discuss the benefits of effectively marketing the property for
lease with the landlord?
Effective marketing is accompanied with costs which must be acknowledged by the
property owner after understanding the benefits of the event to his/her property business
(Boulouard, 2016).
Question 5
Estimated Time: 15 minutes
List eight effective market strategies used to advertise a property for lease.
 A website optimized for mobile devices.

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 Active blogs
 Publishing market reports
 Newsletters sign ups
 Search Engine Optimization
 Use of billboards
 Television advertisements
 Website videos
Case Study 1
Estimated Time: 3 hours
Please answer task 1 & 2 based on the below scenario:
The property at 23/987 Bridge Street, Parramatta, NSW, 2150 is a two bedroom apartment in
Parramatta’s CBD and has a rental return of $650 per week. The property comes with access
to the apartment’s gym, tennis court, swimming pool and hot tub. It is minutes walk from the
train station and Parramatta Westfield’s. The landlord prefers the tenants to be a young
couple with preferably no kids. The landlords wishes the property to be on the market for no
longer than six weeks and is willing to pay a maximum of $2,500.00.
Task 1: Access and complete ALL fields in the document titled “CPPDSM4013A Case Study
1 - Marketing Plan”, to devise a marketing plan for the following property for lease. (Please
note: it is advised you conduct a little research into different marketing methods/strategies & their
cost etc, to allow you to create an accurate marketing plan)
This task must be completed in the word document titled “Marketing plan” and be submitted
along with this assessment.
Task 2 : Create marketing templates for three of the marketing strategies you proposed in
Task 1 of this Case Study. For example, create a local paper advertisement for 23/987 Bridge
Street, Parramatta etc. (Please note: these marketing materials must comply with agency practice,
ethical standards and legislative requirements.)
Image of Advertisement 1:

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Image of Advertisement 2:

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Image of Advertisement 3:

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Task 3: Describe how you would effectively discuss the marketing plans and layouts with
the landlord if they were to have:
- Colour blindness
- Bipolar disorder
- Memory loss
Colour blindness- I will describe to the landlord colours in the advertisements. All the
variations in easily misperceived colors may be included to form a pattern that will be
easier to differentiate.
Bipolar disorder- being humble suggestions and not demands during a disagreement such as
a. Being understanding will make such a person know that I am concerned. The landlord
should be done to understand that very high goals are unachievable.
Memory Loss- Being flexible and patient when the landlord seeks clarification of a
consultation will enhance their understanding. The information can be broken down into
small and repeated regularly. Verbal cues will be most appropriate for such landlord
(Nguyễn, 2017).
Task 4: List five negotiation skills you would use to assist the landlord to decide on the best
marketing activities, budget and timeframe for marketing their property?
▪ Listening skills
▪ Verbal communication that is effective
▪ Decision making

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▪ Building a rapport
▪ Problem-solving skills
Question 6
Estimated Time: 30 minutes
Using the marketing plan created in Case Study 1, Task 1, describe four marketing strategies
or activities you would recommend to all landlords. You are not limited to only using the
marketing methods listed in Case study 1 but you must focus on what marketing strategies
are most effective and cost efficient.
▪ Agency website advertisement- The ads’ only cost is incurred to create the
marketing content and no other incremental expenses because it is owned by the
agency. The number of PC and smartphone users is high and will provide a deal of
audience. The design of the website will influence the attention and time of visitors
on the page. Using a powerful search engine optimization to put the page on top of
searches will increase the coverage of the advertisement. A web ads consultant and
email subscriptions for the newsletter will allow for personalized practices (Sarip,
2017).
▪ Newspaper ad- The page to be used should increase the probability of audience and
also minimize costs. Ability to discriminate the target market of young couples
without children will have high efficiency. Large format print will be used for the
ad. The classifieds section provides the best budget. Inserts of fliers in the weekend
paper will be more helpful (Shannon, 2017).

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▪ Real estate website- The website offers a targeted potential market audience. The
design should be assertive and attractive keeping in mind it should aim to get back
the benefits of the costs incurred. The website gives a national audience and can be
appropriate when the potential tenant is one who wants to move to Parramatta.
▪ Agency rental guide- the design of the ad should be appealing. The best strategy
will be to have inserts to limited editions of the local newspaper to target the
principal market.
Question 7
Estimated Time: 20 minutes
Describe the purpose of a property inspection? What are the rules about conducting
inspections during a tenancy?
A tenancy agreement is governed by the law of contract. Inspecting during move-ins and
out seal the interests of the parties to the contract. Hygiene inspections during the tenancy.
Damages will be charged to the security deposit to free the landlord from extra costs of
maintenance.
Rules
▪ The tenant has the authority to accept an inspection.
▪ The inspection should be signed by both parties.
▪ The issues raised must be linked to the current tenant.
▪ Privacy, peace, and comfort of a renter should not get interfered.

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▪ Inspection is a right of the tenant and a responsibility of the landlord.
▪ Entering a tenant’s house require the permission of the dweller and it only possible
at certain times.
▪ Health and security requirements must be maintained.
▪ Maintaining a proper insulation is appropriate for simple heating.
Question 8
Estimated Time: 20 minutes
Describe the importance of having the landlord agree to the marketing plan before
implementing it? What is the best method to discuss the marketing plan for the landlord’s
property?
The landlord as the house owner should be conscious of all costs on his/her property. The
best way of discussing the marketing plan is face-to-face
Question 9
Estimated Time: 30 minutes
(b) Copy and paste, two sections from the Property, Stock and Business Agents Act 2002
covering guidelines on advertising/marketing properties.
(1) 87 Approval of authorised deposit-taking institutions (1) The Director-General may
approve an authorised deposit-taking institution for the purposes of this Part and
may revoke any such approval by notice in writing to the authorised deposit-taking
institution. (2) The Director-General is not to approve an authorised deposit-taking

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institution for the purposes of this Part unless satisfied that the institution is able to
discharge the obligations of an authorised deposit-taking institution under this Part.
(2) 185 Confidentiality (1) An accounts examiner must not communicate to any person
(other than a partner, employer, employee or assistant of the accounts examiner): (a)
the fact of the accounts examiner’s appointment under this Division, or (b) any
matter that comes to the accounts examiner’s knowledge in the course of the
examination, except in the course of preparing and furnishing the report to the
Director-General or in the same circumstances as information obtained in
connection with the administration or execution of this Act can be disclosed under
section 219. (2) A partner, employer, employee or assistant (the colleague) of the
accounts examiner must not communicate to any person (other than the accounts
examiner or a partner, employer, employee or assistant of the accounts examiner):
(a) the fact of the accounts examiner’s appointment under this Division, or (b) any
matter that comes to the colleague’s knowledge in the course of the examination,
except in the course of the preparing and furnishing of the report to the Director-
General or in the same circumstances as information obtained in connection with
the administration or execution of this Act can be disclosed under section 219. (3) A
person who contravenes this section is guilty of an offence. Maximum penalty: 50
penalty units (Dickinson, 2017).