Comprehensive Marketing Plan: Selling Property in Perth, CPPDSM4014A

This assignment presents a comprehensive marketing plan for selling properties through Perth Real Estate Agency. It includes detailed information on a specific property located in Belmont, Perth, along with vendor and agent details. The marketing plan outlines objectives focused on advertising the property on social media, listing it on the agency's website, displaying banners, and placing newspaper ads. The target market is identified as men in their 30s or 40s with families, seeking luxury homes in good neighborhoods. The marketing mix utilizes the 4Ps (Place, Price, Product, Promotion), with costing and scheduling considerations. Furthermore, the document includes promotional plans for three different properties at varying price points, detailing specific marketing strategies and key features for each.

Marketting
APRIL 20, 2018
submitted to:
Submitted to:

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Contents
Assessment Task 3..................................................................................................... 2
Information on the Property:...................................................................................... 2
Information on the Vendor:........................................................................................ 2
Information on the Agent:.......................................................................................... 2
Marketing Plan:........................................................................................................... 2
Objectives:.............................................................................................................. 2
Target Market:......................................................................................................... 3
Marketing Mix:......................................................................................................... 3
Costing:................................................................................................................... 3
Schedule:................................................................................................................ 3
Approval:.................................................................................................................... 3
Assignment task 4.................................................................................................. 4
Property 1................................................................................................................ 4
Promotional Plan..................................................................................................... 4
House Details.......................................................................................................... 4
House Features....................................................................................................... 4
Property 2................................................................................................................ 6
Promotional Plan.................................................................................................. 6
Medium Level marketing......................................................................................... 6
Product details..................................................................................................... 6
Property 3................................................................................................................... 7

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Assessment Task 3
Information on the Property:
This lush property is located at 5/29 Kimberley Street Belmont, Perth.
Recently renovated, the luxurious house has 3 bedrooms with 2 attached
washrooms and a dresser for each room. All rooms have beautiful white
modern styled tiles. Also, there is a car garage which has space available for
up to 3 cars.
The kitchen is spacious with stainless steel basins and wooden cabinets. The
floor has matching brown tiles. The kitchen has electric cooker with built in
microwave oven as well. The whole house is centrally air conditioned.
Ceiling fans and lights are already installed.
Outside is a small lawn with two beautiful coconut trees. Grass is freshly
trimmed. The lawn is decorated with flowers including tulips and red roses.
Superstores and local shops are approximately 5 minutes walking distance
from the house. The area has its own superstore, multiple restaurants and
other amenities you need to enjoy your life to the fullest.
Information on the Vendor:
The Perth Real Estate Agency is located at the suburbs of Perth. John Lewis,
the owner of the agency, has been working in the real estate industry for
40+ years and has sold over thousands of properties while putting a smile on
the faces of hundreds of thousands of customers. The agency has a great
repute not only in the area where it is located but in the whole city.
Contact John Lewis through email: mailto:[e-mail]
Or through mobile: [phone]
Information on the Agent:
Richard Hanson has been working at Perth Real Estate Agency for over 10+
years. Before that, he has worked for other top real estate firms in the
country. He has huge experience in the real estate market and is trusted by
thousands of happy customers.
Contact Richard: [phone]

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Marketing Plan:
Objectives:
The main objective is to advertise the property on social media sites
especially Facebook and also on Instagram so that we can interact with a
mass following, one of whom might be our potential buyer. Other than the
property being listed on our website, banners will be displaced close to the
location of the house. Also ads will be given in newspapers in the property
buying and selling section.
Target Market:
Who is our ideal buyer client? Our ideal buyer client is a man who is in his
30s or 40s working at a mid-level job in a firm. He is married and has two
kids. He has a sedan and is looking for a luxury house for a small family. He
wants his house located where the schools are close as well as parks and
shops.
He is looking for a place with a good neighborhood and a peaceful
environment. His income is at least $150000 annually. He lives close to the
Belmont area.
Marketing Mix:
For marketing mix of our property, we will be using the 4Ps of marketing;
Place, Price, Product and Promotion.
Place: We can interact with our potential buyer physically and online. They
can visit our agency our can view the property online.
Price: Price will be set keeping in view the characteristics of the property
like location and size etc. The financial period will be also be analyzed like if
the real estate sector is booming so the prices might be high or if there is a
decline in the properties around the country so the price might be low.
Product: Our product here is the property that will be available for sale.
Services are also being provided as we are guiding our clients by helping in
their decision making to buy a new house.
Promotion: We will promote our product through advertising. Old as well as
new methods will be used to convince the potential buyer to buy our
product. Traditional methods will be ads in newspapers etc. while new
methods will include advertising on social media.
Costing:
Cost of the property will be set keeping in view the social and economic
factors. Firstly the agency will calculate the cost of advertising and other

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expenses spent on this process. Then the income of our target potential
buyer will be assessed. The real estate market will be assessed and we will
compare the price of similar properties in different locations. Then the
company will set a price including all the expenses as well as keeping their
own margin.
Schedule:
The property will be listed on the first day of the next week. Ads will be printed on
the newspapers on the following day and marketing campaign on social media will
be created on the same day.
Approval:
This marketing plan has been approved by John Lewis, owner of Perth Real Estate
Agency.
Signed by John Lewis, owner at Perth Real Estate Agency.
Dated: 28 April 2017.
Assignment task 4
Property 1
I have chosen $1.5 m property in Smithtown to create a promotional package
about. In this promotional package I will be targeting the wetly class, which can
actually afford to buy such property. The house I choose to advertise is very stylish
and it really stands out, in terms of style value and luxury. It is absolutely the best
money can buy. This house contains all the luxury comforts and they are organized
in such a manner to complement each other. Often, all the expensive houses
contain lots of comforts and luxuries, but this one has unique style bundled with
sophistication, which takes its beauty at whole other level.
Promotional Plan
This is very high end house, so we will advertise about it in very specific markets.
So we will try the area marketing and also put our sign boards outside the house,
that it is availed for sale. But most importantly, this house will be sold on the basis
of PR, as most of the high end investors are really interested in buying the house,
which their friends recommend. So we will go to the ways of personalized marketing
systems. Which will help us to hunt down the most appropriate target market for
our product.

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House Details
House Features
In ground Pool
Ingroud pool is a must have in any luxury home. This in ground pool is the
finest available in Smithtown. It is just complementary in a yard, in which
you can through a party, family get together and still enjoy the luxurious
pool. It has all the automatic systems installed, with automatic water
draining, temperature maintained and other necessary features. The
included stairs in pool, personalize your backyard vacation experience. It
is made from the finest materials available. It is durable, because made
with the highest quality of materials, it has the ability to withstand any
extreme weather conditions, which the Mother Nature has to offer.
Ingroud pool, really makes a lifestyle worth enjoying.
Bali style Gazebo
It is another add on to make the backyard a real party spot. Bali style
Gazebo transforms your backyard into tropical and tranquil paradise. It
does not only looks pretty, but it is made to do much more and provide
the value, one truly cares about. Firstly, it is waterproof and a 30 degrees
pitch roof frame insures that all the rain water goes down straight and the
top remains waterproof, due to its material and pitched shape. Secondly,
it has natural grass roof, which acts against the weather, it keeps u warm
in winter and cold in summer. If some het day, u feel like chilling, just wet
the roof and it will act a nature’s air conditioner and make your summer
parties even better.
Magnificent gardens

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The backyard of this house is totally party ready, but its gardens are also
beauty, but of a whole another kind. Its gardens are wide and filled with
natural beauty. They are made for the organization of big events, morning
walk or any other use u may like. It features the softness of grass of
Australia and they feeling of comfort you get from walking in this grass is
just out of this world. It also features some of the most beautiful flowers
from round the world, specially imported to be planted in here. It also has
automatic water system, which works flawlessly. Over in all, its gardens
are some of the beautiful things my eyes have ever seen.
Ducted Vacuum
Now a days Dusted Vacuum is very important to keep the house tidy and
clean. It reduces the overall hassle to carry around the vacuum machine
all-round with you in house. Vacuums are really noisy machines, with
these centralized vacuum system, it will reduce the noise of the vacuum
machine and its will be finally really quite, when maid comes in cleaning.
So finally, you can enjoy your day in house, while it is being cleaned up.
Approx. 4.27 acres
The beautiful structure is built on the wide area of 4.27 acres. This gives
enough room to plan nicely built house and still keep adequate spaces for
backyard, swimming pool and beautiful gardens. This house is complete
combination of nicely built architect and natural beauty.
Verandahs wrap around living area and down both sides
2 large open plan living areas
Formal dining and living area

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Maximum window space
Gas cooking
Chef’s kitchen with state of the art appliances
Kitchen is equipped with latest and state of the art equipment’s. The
kitchen workspace is very well organized, giving it professional kitchen
look and feeling. Some of the Faustus that it includes are restaurant Style
ranges, Modular cooktops and dedicated work station. It also has state of
the art kitchen. In the last, most exquisite, feature of the kitchen is really
the organization, you will be getting. It is well organized just like any
professional kitchen.
Huge bedrooms all with walk-in-robes
Property 2
Promotional Plan
This is average price house, so its marketing will be open as compared to the house
above, we will try to get house out there, and we will use more automatic ways to
advertise the house. As the use of the specially personalized ways of marketing will
be very expensive for the price of this house and if used than the returns over the
sale of the house will be very low. Online websites are providing very good platform
to advertise for much houses.
Medium Level marketing
In this method of marketing, we are looking to attract the audience which will make
it very easy to sell tem the house under consideration. In this approach we are
going to use the online websites to helpful make tie investments. Looking for the
houses online is very simple and easy.
I have chosen $585,000 house and make medium level marketing plan, to sell this
house. In the promotional material first, its features will be fixed, or defined to seller
for.
Product details
It has many value home features. Some of its factures are as follows.
 It has built in ingroud pool. Which is very beautiful at the backyard of the
house. Presence of ingroud pool makes back yard to through the perfect
back yard parties and still have a lots of fun. The included stairs in pool,
personalize your backyard vacation experience. It is made from the
finest materials available. It is durable, because made with the
highest quality of materials, it has the ability to withstand any
extreme weather conditions, which the Mother Nature has to offer.
Ingroud pool, really makes a lifestyle worth enjoying.

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 It is made up of the sturdiest of material. Which makes it compatible, with
the all weather conditions and all the Mother Nature has planned for this.
 This house is centrally cooled. This makes the in house expenses very
comfortable, as it is already centrally controlled, which makes the moving
around in house very pleasure full experience.
 The deck is made up of pure timber, which gives it a look of elite deck. It is
also very sturdy and a warranty of long and comfortable life for you.
 Kitchen is also very unique. It has all the stainless steel appliances, which
makes it very well organized and gives the overall look like the professional
kitchen, which most of our clients digs in these houses.
Property 3
The property is located at Thompson Town, Greenville. It has 4 bedrooms, all
curtained and white tilled. Each bedroom has its own dresser and washroom. 2 of
the 4 bedrooms are master bedrooms. Washrooms are freshly renovated with all
the basic facilities. The whole house is spaciously built including kitchen and living
room.
There’s a beautiful little lawn outside where you can enjoy peaceful evenings with
your family. There’s also a car garage in the front. 2 cars can be easily parked in
that area. It was also recently renovated alongside washrooms. The house is
currently tenanted but the tenants and their belongings will be removed once the
house is sold.
Another attractive thing about this property is that it is close to schools and local
stores. Schools are at a walking distance and there is also a university close to this
area. Also, there are many grocery stores, a shopping mall and 2 parks. All the
amenities are close to this place so that you won’t have to take a 30 minute drive to
buy something from outside this area.
The property is advertised on 3 websites; homesales.com.au, gumtree.com.au and
realestate.com.au

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This is the signboard of the property available for sale.

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Some of the photos of the house.

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A brochure of the property being sold.
Property has been inspected and no issue has been found relating to security or any
such issue.
Bibliography
The seven Ps of property marketing. (2015). http://www.campaigntrack.com/the-
seven-ps-of-property-marketing/.
Career, L. (2015). Real Estate Agent Resume Objective Sample.
https://www.livecareer.com/resumes/objectives/real-estate-agent-resume-
objective.
Christian, P. (2012). The 4 Ps of Marketing.
http://realtormag.realtor.org/tool-kit/brokerage-marketing/article/4-ps-
marketing.