CPPREP4004 - Establish Marketing and Communication Profiles Assessment

This document provides a comprehensive solution to the CPPREP4004 assessment, focusing on establishing marketing and communication profiles in real estate. The assessment covers various aspects, including the importance of a real estate agent's personal profile in attracting clients, identification of risks associated with poor marketing practices, ethical considerations in marketing and communication, and the role of marketing channels. It also examines the relationship between marketing and communication channels, the role of these channels in client engagement, community and client expectations, and the information to be included in a property profile. The assessment further explores processes to resolve client expectation issues, analyzes a personal property profile's marketing approach, and lists legal obligations regarding marketing and communication in real estate. This assessment is designed to help students understand and apply the principles of effective marketing and communication within the real estate industry.

CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Assessment Questions
RTO 32426

What real estate agency need to do:
Answer the questions below by writing in the space provided.
Real estate agency are required to answer all questions correctly. If correct, real estate agency will
see ‘competent’ written in real estate agency grades section next to the assessment name. If
incorrect, real estate agency will see ‘not yet competent’ and receive feedback in real estate agency
grades section and real estate agency will be required to resubmit real estate agency work.
What real estate agency will need:
Use the material provided in real estate agency learners guides and additional resources section as
well as research materials such as books, internet, magazines, workplace documentation etc.
Remember that the assessment is completely self-paced and open book, so real estate agency are
able to use whatever resources real estate agency have to answer the questions.
What real estate agency need to submit:
Real estate agency answers to these questions.

Assessment Questions
Question 1
In 100 – 150 words, explain the importance of the real estate agent’s personal profile in attracting
potential clients.
The primal importance of real estate agent's personal profile may help an individual in building
the professional brand as an agent. With the help of effective communication skills and
knowledge about the market including all the trends that are being followed by the competitors
has helped real estate agents in attracting potential clients in much effective and efficient manner.
Providing the client with letterheads, business cards and more helps in developing professional
relationship with them and this will help clients in relying on the professional conduct (Oladokun
and Gbadegesin, 2017). On the other hand, creating a real estate agent’s personal profile directly
impact positively on the different values especially when an individual is going to include a handful
of testimonials from colleagues and clients.
Question 2
Identify (3) risks to the agency that can result from poor marketing and communication practices and
complete the Risk Matrix table below.
Risk Explain the
consequence of the risk
Stakeholder(s)
affected
Treatment strategies
to minimise the risk
Creating irrelevant marketing
approach can impact sales
Primarily, the primal
constituency of this particular
risk is that it might impact
negatively on sales of real estate
agency.
Board of directors,
customers and employees.
Performing an analysis of
current trends like marketing
approaches is released by
competitors and so on will
reduce the chances of
developing an irrelevant
marketing strategy.

Inconvenient or irrelevant data
may reduce the chances of
taking any sort of actions
Inefficient marketing approach or
communication utilised by real
estate agency which may impact
negatively on profit margins.
Marketing manager, sales
manager, board of
directors, customers and so
on.
Continuous monitoring of the
data will effectively reduce the
the chances of collecting
irrelevant information while
taking an important action
towards productivity and
profitability of the real estate
agency.
Risk of losing goodwill Due to greenwashing act, real
estate agency may loose the
goodwill and this might impact
negatively on performance level
as well.
Board of directors,
employees and customers.
Taking right decision in correct
time may help company in
enhancing the profitability of
real estate agency.
Question 3
When it comes to using marketing and communication channels, identify and explain (3) examples of
ethical practice considerations.
 The primal example that can be taken into consideration isbanner marketing executive
will be promoting the services offered by real estate agency and this is where he should
be transparent about who clients will pay to endorse their services.
 Another example is when a customer is interested in in a property then this is where
greediness main take place but it is mandatory for marketers that they treat fairly
considering the nature of consumer and the service that they will be offering (Fields and
Rogers, 2019).
 Another example, which can be taken into consideration is of clients privacy where this is
something which cannot be compromised in any case.

Question 4
What is the intent of marketing channels relevant to real estate practice?
Marketing might be accessible on a radio broadcast. Real Estate Agency may likewise think that its
conceivable to have a radio portion about territory of forte in land. For promoting, it should
contact the nearby TV slot to discover the costs in question and a particular systems or
configurations of which real estate agency ought to know. In the event that company have a
thought for a portion that it feel would be pertinent to the crowd, the real estate agency should
"pitch" or offer the plan to the station. The initial step is to contact the station so as to get data on
thought accommodation.
Away with this, each part of real estate agency Internet presence ought to be steady, including
the picture real estate agency create online through close to home advancement and other
publicizing. The Internet is an extraordinary medium to arrive at numerous likely clients and is a
necessary aspect of real estate agency e-marking.
Email is a genuinely reasonable approach to impart and stay in contact with existing clients. Real
estate agency can likewise buy arrangements of messages for real estate agency objective zones
from an assortment of assets; however this can get costly relying upon the return. To discover
these real estate agencies would simple be able to do a hunt on the Internet for "email records
available to be purchased."
Question 5
What is the relationship between marketing and communication channels?
The articulation "communication channels and marketing" is regularly used to mean all features of
an organization's promotional cycle, including correspondence. Actually, advertising (marketing) is
an umbrella of communication process where is a key part of it, alongside statistical surveying and
client assistance. Real estate agencies use statistical surveying to get clients and afterward plan
benefits them in communicating right information to correct clients.

Question 6
Explain the role of marketing and communication in client, customer and community engagement.
 The primal role of marketing is to effectively deliver information to customers which
should be more transparent and clear enough so that it could be understood in rightful
manner.
 Primal role of communication at the time of engaging customers, client or community is
that it is a way of communicating the information to the customers.
Question 7
In 150 – 200 words, identify and analyse the following marketing and communication expectations
of real estate services of the agent/agency.
(a) Community Expectations
(b) Client Expectations - Property marketing
(c) Clients Expectations – Real Estate Service
The expectations of community in context with marketing and communication are that all the detailed
information should be mentioned in the advertisement like on newspaper and so on (Sallow and Hussain,
2020).
a) Client’s expectations can be anything from like the property images that has been shown
by the marketer the real please where the particular site is should be the same.
b) Client’s expectations are to get the transparency and detailed information as well.

Question 8
Explain in 50 – 100 words what information should be included in a property profile to attract a
potential customer (buyer/tenant)?
Utilizing very explicit catchphrases: After considering who the real estate agent needs to reach
with the promotion, it should compose the duplicate utilizing explicit watchwords so an
inappropriate people won’t see it (Quirico, 2016). This will help into relieve chances, utilize precise
watchwords and expressions to get the correct traffic to promotion and site, for example,
 Two-room loft available to be purchased in Downtown Portland
 Reasonable nation house available to be purchased in Hillsboro
 Best realtors in Portland
Question 9
Should matters arise from failing to meet client expectations what processes could real estate agency
undertake to resolve these.
Taking feedbacks from clients about the property can be considered as one of the best and suitable
undertaking which may help real estate agency to resolve the issues and much effective and efficient
manner.

Question 10
Review the property profile of real estate agency own house that real estate agency live in and
analyse the marketing approach that real estate agency would undertake to advertise this property
to attract a potential buyer and document real estate agency approach below.
Property Details
Include details about real estate agency chosen property including photo

Marketing Approach and Rationale
Include details about what real estate agency would do in order to market the property detailed
above and reasons why these were chosen to be most appropriate.
Newsletter is considered to be the social marketing approach which has been taken into
consideration by real estate agency because it may and closed with detailed information about the
property that real estate agency is looking forward to sell and to grab the attention of clients from
different areas.

Question 11
List at least (3) legal obligations that the agent/agency have to comply with when it comes to
marketing and communication in real estate?
 Confidentiality
 Obedience
 Loyalty

References
Books and journals
Oladokun, S. O., & Gbadegesin, J. T. (2017). Adequacy of core knowledge and soft skills in the
performance of professional employees of real estate firms in Nigeria. Property
management.
Fields, D., & Rogers, D. (2019). Towards a critical housing studies research agenda on platform real
estate. Housing, Theory and Society, 1-23.
Sallow, A. B., & Hussain, S. R. (2020). Multi-Agent System for Supporting and Managing Real Estate
Marketing. Academic Journal of Nawroz University, 9(3), 54-62.
Quirico, N. (2016). U.S. Patent Application No. 15/090,132.

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