CQU Sydney MGMT20143 Project: Glow in the Dark Road Indicators

This project explores the concept of 'Glow in the Dark Road Indicators' as a solution to enhance road safety, particularly during nighttime driving. The project begins with an introduction highlighting the importance of innovation in addressing market issues and supporting business sustainability. It identifies the problem of insufficient road indicators leading to accidents and proposes the use of radium and phosphorus-based indicators that would glow without external light. The benefits include improved traffic signal visibility, reduced accident risks, and durability in harsh weather conditions. The project then outlines a proposed business model, detailing key partners, resources, value propositions, consumer relationships, segments, key activities, channels, cost structures, and revenue streams. The feasibility section includes a cash flow analysis. The success factors are also discussed, emphasizing customer demand, market conditions, and organizational capabilities. The project concludes by reiterating the value of innovation and the potential of glow-in-the-dark indicators in reducing road accidents. Appendices provide additional supporting documents and details.

Glow in the Dark
Indicators
Think BIG

 Innovation is supported through an in-
depth analysis of the issues that are faced
by the concerned customers
 The strategies that are framed by the
businesses to support the needs of the
customers helps in the sustenance of the
venture
 The development of the glow in the dark
markers, as per the case will be helping the
drivers in undertaking a safer drive
Introduction

 Lack of suitable road indicators and
inefficiency of the same results to accidents
 Lack of proper indicators affects the night
rides
 Accidents results to loss of lives
 Government and the public works
departments are concerned with the rise in
the accident rates in the different regions
Issues to be resolved

 “Glow in the dark indicators” will be
he3lping to reduce the risk of accidents
while diving at night as it will be made of
radium and phosphorus which will glow
even without light
 The indicators will be durable in nature in
order to function smoothly in harsh weather
conditions
Generation of idea

 The glow in the dark indicators will be helping
the drivers in understanding the different
traffic signals that would prevent accidents
 The glow in the dark indicators would not
require light to make them work as they are
made of radium which retains the day’s light
and emits the same at night
 The durable nature of the glow in the dark
indicators will be helping to resist every harsh
weather conditions
Benefits of the generated
idea

Key Partners
 suppliers
 distributor
 promotional
agents
 banks
 agencies
Key Resources
 Radium and
phosphorus
 plastics and
other raw
materials
 plant
infrastructure
 machinery
 human
workforce
 R&D
departments
Value Proposition
 glow in the dark
road markers
 durable
Consumer
Relationship
 after sale
services
 quality
assurance
 reputation
 trustworthiness
Consumer Segments
 Government
agencies
 Different public
works
departments and
road developers
 Private owners
Proposed business model

Key Activities
 Creation of glow in the dark road
markers
 Developing proper customer relations
with different private and public agencies
 customer support systems
Channels
 Advertising and promotion through
social media
 digital promotions through websites
 different channels of distribution like
shipping
Proposed business
model (Cont.)

Cost Structure
 purchase of the raw materials
 cost of implementation
 costs incurred in the logistics
 marketing
 customer services
 cost of production
Revenue Streams
 sale of the finished products
 different grants and loans from banks
 Foreign investments
 data providers
 online event planning
Proposed business
model (Cont.)

Success factors
 The demand of the customers
 The market situation
 The capabilities and competencies of
the organization while implementing
the design
 Promotions undertaken by the
organization

Feasibility of the idea

Assets Initial balance Year 1 Year 2
Cash and short-term
investments $0 $619,199 $1,236,882
Accounts receivable 0 0 0
Total inventory 0 0 0
Prepaid expenses 0 0 0
Deferred income tax 0 0 0
Other current assets 0 0 0
Total current assets $0 $619,199 $1,236,882
Buildings $44,000 $44,000 $44,000
Land 0 0 0
Capital improvements $3,150 3,150 3,150
Machinery and equipment $24,000 24,000 24,000
Less: Accumulated
depreciation expense 0 14,230 28,745
Net property/equipment $71,150 $56,920 $42,405
Goodwill $0 $0 $0
Deferred income tax 0 0 0
Long-term investments 103,000 50,000 0
Deposits 0 96,280 20,726
Other long-term assets 0 0 0
Total assets $174,150 $822,399 $1,300,013
Liabilities Initial balance Year 1 Year 2
Accounts payable $65,000 $65,000 $65,000
Accrued expenses 0 0 0
Notes payable/short-term debt 0 0 0
Capital leases 0 0 0
Other current liabilities 0 0 0
Total current liabilities $65,000 $65,000 $65,000
Long-term debt from loan
payment calculator 10,000 $0 $0
Cashflow

 Continuous innovation through analysis of
the client needs helps in enhancing the
performance of businesses.
 Glow in the dark indicators will be helping to
reduce the risks of accidents
 However, high cost of radium might affect
the production process of the same
Conclusion