Business Model Canvas for AI-Driven Fertility Treatment: A 2019 Report

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Central Queensland University, Australia
Term – 2019
MGMT20143 ASSIGNMENT 2
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Executive Summary
AI (artificial intelligence) technologies provide customer satisfaction and gain the chances to
increase clients. Productive tasks and creative tasks upgrade business development. . This model
is a structured lean start-up template to support the new and document existing business models.
In this visual chart, it describes the several elements like its products values, customers, finance
and infrastructure.
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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
1. Need for the innovation..............................................................................................................5
2. Advantages to Customer from New Idea.....................................................................................7
3. Key Interrelationships in the Proposed Model............................................................................8
4. Identification and discussion of the key interrelationships in the BM that will support the
success of the idea...........................................................................................................................9
5. Key Success Factors of the Proposal.........................................................................................10
6. Assumptions and Critical Risks for New Business Model........................................................11
7. Evaluation of the overall feasibility of the idea.........................................................................12
Overall Feasibility of Data.............................................................................................................12
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
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Introduction
Artificial intelligence is one of the advanced technologies used in various sectors. The use of this
in the health care sector is very important. New technologies support the fertility health care
sector. In this report it describes to develop own business ideas, detail information of business
model canvas. It also discusses interrelationships towards the business model; explain the
important components for success. It also describes some critical risks which create hurdles in
business goals and aims. In this report it discusses the whole idea importance which is essential
for company growth as well as patient’s health.
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1. Need for the innovation
There are various types of problems that the company face directly and indirectly both. The
major risk is the company works in partnership. In that case, a company needs to modify its rules
and regulations. Many customers give feedbacks but the collection method of the company needs
some improvement so the customers will easily provide their reviews. The other customer’s
problems are:
 Patients suffer due to various major diseases so in this case, it is important to solve these
issues and upgrade the IVF treatment facilities.
 Customers face many fertility sector issues so it is essential for the company to solve the
problems and follow the advanced technologies by the help of alternative solutions.
Health care professions also need to improve because its bad impacts directly affect to the
customers as well as the patient.
 The market problem is: Company modifies its technologies. It helps to solve the
customer’s issues. It is needed that when the company follows the new and advanced
technology into its business plans it provides various types of benefits like customers are
satisfy; show their interest, the company builds the growth.
 Upgrade the artificial intelligence software is essential because it reduces the risk of
market problems (Pujol, 2016).
Key Partners
Faster capital
Techstar
University of
South Australia
Key
Activities
Improvemen
t of artificial
intelligence
web-based
imagines
software.
Value
propositio
n
Ovation
fertility
AI tools
Customer
Relationship
s
Efficient
treatment.
Low cost.
Customer
segments
Each and
every
customer
segment is
targeted.
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Training of
artificial
intelligence
Key Resources
Human
resources.
Financial
resources.
Technical
resources
Channels
Application
Website
Cost Structure
Investment on the technologies.
High investment on the software.
Revenue Streams
Revenue is generated through the sale of
AI medical imaging tools.
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2. Advantages to Customer from New Idea
According to the (Simula, 2014) they said that there are various types of benefits of the
customers when generating the ideas. It reduces the risk of customer’s distraction.
Commercialization of the medical system attracts the customers and solving the medical issues
of them. Implement the changes provide high impacts and also show the positive results on the
customers. When an idea is generated it support in various sectors but need for improvement
which is health care professionals, fertility level, financial sector, and automation platform.
Identify the healthy embryo in IVF helps and support to the customers (Artificial intelligence,
2018).
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3. Key Interrelationships in the Proposed Model
The business model used by the company for the purpose of understanding the business in
various aspects. The industry can use this model to describe the key partners, cost structure,
customers segments, key activities, and values. This model helps to visualize the actual and
relevant information, forces
In the given business model it shows the startup company key partners they are the University of
the South, faster capital, TechStars, blue prism automation. There are various types of key
activities which are developing artificial intelligence based on software, artificial intelligence
training. The company uses various resources for its business it includes technical, human
resources, and financial resources.
All these resources help to the company to develop its business strategy and make success in the
future. In this model, it provides the guidelines to focus on the business targets as well as goals.
The business will understand and gain the ideas of what information is relevant and which areas
want improvements. It eliminates the irrelevant ideas, hurdles and shows the clear and actual
scenario of the business.
In the given business model it describes the cost structure of the business which shows that the
company offers its services and facilities for its patients at lower costs. This factor attracts the
customers and it is beneficial for not only for the patients but also for the organization(Joyce,
2016).
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4. Identification and discussion of the key interrelationships in the BM that will support the
success of the idea.
It is identifying that it shows various types of key factors which are interrelated with each other.
The impacts of these factors provide opportunities for the success of the business. Implementing
the new technology towards artificial intelligence provide benefits for patients and company
business.
Firms will enhance their tasks. The industry develops medical diagnosis treatments to achieve
success. In the business model, it describes key partners who support the company startup by
financial, human resources. So these factors support the success of the ideas and information
(Simula, 2014).
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5. Key Success Factors of the Proposal
 Use of latest and advanced technologies: the company use the latest and advance
technology. The use of advanced technology increases the sale of the company. The
company uses the latest and advanced technologies ideas which provide the chances of
success.
 Cloud technologies: the company use cloud technology in order to provide services to its
customer. Application of cloud technology helps to increase the sale of the company.
 Good customer relations: company maintains good relationships with the customers.
Maintenance of good relationship with the customer assists the company to create an
effective relationship with the clients.
 High quality of services: high quality of services helps the organisations to expand its
business and improve the sale of its services.
 Improved services: The Company provides improve services which help out the company
to expand its business. Improved services assist the organisation to work effectively.
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6. Assumptions and Critical Risks for New Business Model
The proposed model faces many issues and problems when implementing the ideas for success.
There are some risks shows which directly affect company business as well as its reputation in
the marketplace.
The company collaborate its functions with the other ventures, its involvements and higher
interest with the other companies increase the risk factor. It is essential for the company
undertakes the norms, rules and other relevant requirements towards the medical authorities. Safe
and security of medical pictures toward the cloud is a big risk component for the proposed model
Company data, plans, and strategies are important to safe but if it is not safe and protected by the
safeguards it directly affects to the patient’s health as well as company success (Joyce, 2016).
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7. Evaluation of the overall feasibility of the idea.
Overall Feasibility of Data
Score(-5 to +5)
Part 1
The overall potential of the
Business Idea Based on Each
Part
Suggestions for improving
the Potential
Consumer behaviour &
preferences
High The company should improve
its services for targeting more
customers.
significance of services to
customers
Moderate The company should contact
the customers through the
feedbacks.
Part 2
growth velocity of the industry High The company should provide
services according to the
requirements of the customer.
Part 3
The familiarity of services of
Tribe with the customers
Moderate The company should do the
advertisement for the
company so that maximum
people can be aware of the
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