Business Model Idea Evaluation and Selection: MGMT20143

Desklib provides solved assignments and past papers to help students succeed.

Central Queensland University, Australia
Term –
MGMT20143 Assessment 3
Unit Coordinator:
Lecturer:
Assessment:
Prepared by:
Student name:
Student ID:

Executive summary:
The evaluation of the idea and selecting the best idea for a business framework is the main
objective and purpose. The managers and leaders have prepared ideas to implement in order
to conquer business problems and issues. It shows the efforts and exertion to become prepare
for arranging the resources and possessions for future benefits and advantages. The selection
of idea can be done by comparing their pros and cons. mainly the idea prepares a certain time
and schedule. Therefore, selecting the idea is a very critical and crucial process in business
for its betterment.

Table of Contents
Executive summary:...................................................................................................................2
Introduction:...............................................................................................................................4
Idea evaluation:..........................................................................................................................5
Idea selection:.............................................................................................................................7
Improvement:.............................................................................................................................8
Revised business model:............................................................................................................9
Cash flow forecast:...................................................................................................................11
References:...............................................................................................................................16
Abstract:...................................................................................................................................18

Introduction:
In the global business world, the organizations are always seeking for a new implementation.
However, the new implementation can include workforce, technology, assets, innovation, etc.
No matter how sophisticatedly they force their work or make use of proper technology
eventually the business can only operate by effective ideas and business plans. The main
purpose of this assessment is to create new ideas and make a comparison between them to
implement one of them. The implementation will conquer the problems and analyze critical
paths of the business. Therefore the management prefers the use of the internet and smart
devices seems a very effective and good idea for implementation.

Idea evaluation:
Evaluation framework to compare the ideas developed
Idea 1: E-sport business model idea
 Complexes and issues justification
Description: Growth is not remarkable in technology; people are more likely to play indoor
games and being busy with mobile phones. The main concentration is to explore awareness
of the importance of sports to influence people and tilt their mindset towards sports.
 Souk justification
Description: People are not realizing the problems because they think spending energy is a
waste of time and not focusing on their health. Instead, the requirement is to storm their brain
and find the sources of reaching to the customers (Al-Janabi, et. al., 2017).
 commerce key justification
Description: Solution of this issue is subjected to benefits of peoples in terms of their health.
And also subjected to the benefits of stakeholders and company it. This can be possible with
the help of an effective business plan.
Idea 2: Internet smart device network security
 Complexes and issues justification
Description: This business plan does contain many problems but it impacts cost budget of an
organization (Batocchio, et. al., 2017). This type of security systems is required for big
companies to remove the risk of stolen data, the threat of collective information.
 Souk justification
Description: The market of this technology is limited but very effective in every sense.
Large organizations are very limited in the global world of business but they cannot
compromise with security hence they have to acquire this system.
 commerce key justification

Description: According to business perception, it enhances data safety, job security, easy
networking, internet security, etc. However, the introduction of security systems is as
important as the data and information itself.
Idea 3: Online custom clothing business
 Complexes and issues justification
Description: The main problem according to people’s perspective is time. In the corporate
world, people are less likely to shop from the market (Chifor, et. al., 2018). There they chose
online marketing system but somehow they can’t justify the product on the basis of quality
and description.
 Souk justification
Description: It includes several techniques and strategies such as product development and
market penetration. However, the organization seeks for its suppliers or subsidiaries to
deliver their product to customers.
 commerce key justification
Description: The benefits are subjected to customer’s perspective like they can order
anytime at anywhere according to their suitability (van del Hel- van Dijk & Sigle, 2015). And
according to the business perspective, the benefits are subjected to attracts new & premium
customers and increase brand awareness.

Idea selection:
Out of the three ideas, only one effective and best idea chosen because it is based on the
Internet smart device network security which explains the issues like data security, security
breaches, loss of data and much. This idea is good for developing the proper smart device
which helps to secure the online data and get the innovative changes to transfer the data in the
proper way (Esfahani, et. al., 2017). This idea is helpful to provide the benefits in the terms of
the security which save the data from the cybersecurity and securely transfer the data through
the computer system. The proper secure internet connection provides the fast internet to
access the data and securely send the data in the proper way.
This idea is helpful to build the proper network security and identify the threats which harm
the system. On the other hand, security is the main concern which needs to implement in the
devices used in the data transfer. The business which based on the marketing generally used
the data security feature in their system so that secure their data from the competitors (Global
Forecast to 2020, 2015). Because competitors generally occur the data from the strong one to
get success in the competitive market. This idea is best in the perspective to reduce the
cybercrime and make the business popular in terms of the competition. The advanced
software update is possible only in the advanced smart devices so it is necessary to get the
proper outcome at the end.

Improvement:
This idea needs the proper improvement so that get the effective outcome at the end and this
is helpful to secure the data in an innovative way so that most of the competitors do not aware
of this pattern. The marketing business is the main element in the business world because it is
the main source to get the proper promotion and sale of the products in an effective way.
There are various types of changes which used in the business but the proper network
connection and smart devices so that install the software which makes the system more
secure from the harmful elements (Alam, & Benaida, 2018). On the other hand, the
promotional activities and sources are the main features of the marketing business so it is
necessary to get the proper secure component to make the system more effective and secure.
The effective business strategy is the main element which needs to get the proper support that
helps to evaluate the market status in terms of the competition. The business is building the
proper technologies which make the system secure from the harmful elements and provides
the security from the cybercrime (Tokarski, et. al., 2017). The marketing activities get more
efficient after the implication of the technology intelligence which controls the cyber-attacks
and gets the proper result from the variation of the smart device.

Revised business model:
Key Partners
 Investors
 Cybersec
urity team
 Smart
device installer
 Data
analytics
Key Activities
 Secur
e the data
 Netw
ork security
in selling
products
 Email
security
 Secur
e the Product
details
Value
Proposition
 Understa
nd the cyber
attacks
 Identify
the threats
 Cybersec
urity solution
based on
intelligence
Customer
Relationships
 Provides
the customised
service to the
client
 Preventing
the attacks
 Build
proper technology
on services
Customer
Segments
 The
company
provides good
services
 Health
care, retail and
financial
services
 Classif
y the working
class people
Key
Resources
 Malw
are analysis
 Engin
eers
 Cloud
computation

Channels
 Corporate
calls
 Events
 Newsroom
 Communic
ation process
 Customer
portal
Cost Structure
 Data-centricity
 Desk of service
 Skilled employees
Revenue Streams
 Threat intelligence for
securing data
 Customer support services

 Development of software
 Secure networking
 Security feature for service
perspective

Cash flow forecast:
Units Sold 1700
Particulars Amount ($)
Revenue (in units) 165
Variable Cost (in units) 70
Contribution (in units) 100
No. of Units 1900
Total Contribution 190000
Fixed Costs 81000
Profit for the year 109000
Breakeven Point (in units) 810
Breakeven Point (in dollars) 133650
Return on Investment 39%
When the company sells 810 units to customers that they can easily reach on the breakeven
point and the company was already sold 1700 units so they easily reach on their breakeven
point and also run higher profits through the project.

Particulars
2017
Best Case Worst case
Cash Flow from Operating Activities:
Receipts from Customers 73,000 41,000
Payments to Suppliers 31,000 27,000
Operational costs 4,000 5,800
income tax paid 3,100 3,800
Cash Flow generated/utilised from Operating Activities 34,900 4,400
Cash Flow from Investing Activities:
payment for Equipment 11,000 13,000
proceeds from the sale of equipment 4,000 7,500
Cash Flow generated/utilised from Investing Activities
(7,000
)
(5,500
)
Cash Flow from Financing Activities: