Design Thinking Analysis: Parking Problem at CQU University, Melbourne

This report presents a student's application of the Design Thinking process to address the parking problem at CQU University. The report begins with an introduction to Design Thinking and its iterative nature, emphasizing the importance of understanding and redefining problems to find innovative solutions. It identifies the lack of a car parking system at CQU University as the core problem, impacting students, staff, and visitors. The report outlines the tools and techniques employed, including stoke, content visualization, customer journey mapping, mind mapping, brainstorming, prototyping, focus groups, empathy interviews, observations, and analysis of extreme users. It details the steps taken to solve the parking problem, including analyzing the issue, assessing university space, creating a prototype, understanding organizational provisions, proposing a budget, and developing user awareness. The report further breaks down the stages of the Design Thinking process, such as stoke, focus groups, empathy interviews, visualization, customer journey mapping, and prototyping. It also includes an analysis of challenges in implementing Design Thinking, such as complexity and overlapping stages. The document concludes with a critical analysis of the process and suggestions for improvement.

Running head: DESIGN THINKING
Design Thinking for Parking Problem in CQU University
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Identification of a Problem through Design Thinking...........................................................2
Design Thinking Tools, Techniques, and Mind-set to Develop Ideas...................................3
Steps to Solve the Parking Problem in CQU University........................................................4
Stages in the Design Thinking Process- Identify the Problem and Achieve Innovative
Solution..................................................................................................................................5
Stoke...................................................................................................................................6
Visualising Content............................................................................................................6
Customer Journey Mapping...............................................................................................7
Mind Mapping....................................................................................................................7
Brainstorming.....................................................................................................................7
Prototyping.........................................................................................................................8
Focus Groups.....................................................................................................................8
Empathy Interviews and Empathy Map.............................................................................8
Observation......................................................................................................................10
Extreme Users..................................................................................................................10
Challenges in Implementing Design Thinking Process.......................................................10
Complexity.......................................................................................................................11
Overlapping......................................................................................................................11
What must be done?.............................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

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Introduction
The process of design thinking is not at all involved with the occupation of a designer.
It is the process that is acknowledged by greatest innovators in in every field of art and
science. It is even practiced in business organisations as well. Design thinking is the process
by which a solution to a particular problem is obtained with the development of an iterative
process to understand a particular situation (Brenner & Uebernickel, 2016). This is
formulated with the understanding of the situation, identifying the challenges or assuming the
challenges, and redefining the problems for identifying any alternative strategy or solution
that would not be so instantly apparent to the initial understanding levels. In the same way it
has been found that the CQU University does not have a car parking system and this has led
to a lot of problems within the university (Baum, 2018). Even the students have been facing a
lot of problems. Therefore, this particular report is thus to be formulated to find out how the
parking problem in CQU university through the methodologies adopted with the help of
design thinking tools. the analysis and solution to the problem would be provided with the
help of the identification of the problem, utilisation of design thinking tools techniques in
mind set comma identification of the problem in achieving innovative solution and the
challenges that would be implemented to the design thinking process formulating a focus on
what needs to be done to solve the issue.
Identification of a Problem through Design Thinking
Design thinking process is a nonlinear one in which the second stage of the entire
process is related to defining and identifying the problem to interpret the results further. It is a
process that is formulated in a nonlinear process with the help of several steps (Roberts et al.,
2016). To define a certain problem, it is important that an actionable problem statement is

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justified that will help in understanding which integral part of the problem is been tried to
solve.
Here in this case, it has been found that the CQU University in Melbourne does not
have a car parking system and this has been creating a huge problem to the employees, the
staff and the students. It is also been found that without a car parking system it is impossible
for people to commute as most of the population in Melbourne depend upon driving their
own car to the destination. Therefore identification of the problem at the very first place is
established, and a problem statement would further justify why the design thinking process is
being approach that the first place for solving the car parking problem at the University.
The problem statement in this case is formulated through several stages. The first
stage initiates the integrative thinking and empathizes of the process that initiates why, even
after being provided with car, the students and the staff members cannot bring their own car.
This was further investigated to find out that the students and staff members did not bring
their own car because there was no provision that they could park a car in the university as
there was no parking system. Thus, the design thinking procedure through several stages and
utilisation of various tools, techniques and mind set is required to solve this problem that the
university is right now facing.
Design Thinking Tools, Techniques, and Mind-set to Develop Ideas
The design thinking tools are used to solve unidentified problem and this is a
nonlinear process as well. The tools and techniques used in this case defines the stage of the
synthesis in the observation as found out about the users right from the first stage of initiation
identification of a problem (Jouini, Midler & Silberzahn, 2016). The definition of the
problem statement guides through the work of the design thinking team to make sure that the

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ideation process is formulated at the correct direction. The various tools and techniques that
are used to solve this particular problem can be listed as follows:
 Stoke
 Visualising Content
 Customer Journey Mapping
 Mind Mapping
 Brainstorming
 Prototyping
 Customer Journey Mapping
 Focus Groups
 Empathy Interviews and Empathy Map
 Observations
 Extreme Users
With the help of all these tools and techniques applied for identifying and solving the
particular case of the parking problems in CQU University, it can be formulated that a
possible project outcome for solving the problems would be formulated via design thinking
procedures.
Steps to Solve the Parking Problem in CQU University
The following steps should be followed to make sure that the parking problem at the
University is solved out with the help of a design thinking procedure:
 Analysis of the entire issue
 Analysing the university space to formulate a plan for establishing a car
parking system
 Formulating a prototype idea for enabling car parking system

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 Understanding the provision of the organisation handling the university to
enable automated car parking systems
 Proposing the budget plan for estimated car parking system implementation
 Developing and investigating the potential users of the car parking system
 Spreading the knowledge of establishment of a car parking system
 Defining and reassuring the budget for the entire project
 Formulating a plant to create awareness about the carpet system in the
university through different medium, even the social media
Product
Automated Car Park System for CQU University
Timeline
20 November 2019
Target Market
University Staff, Executives, Students, Staff and visitors
Stages in the Design Thinking Process- Identify the Problem and Achieve
Innovative Solution
The following stages in the design thinking process is to be formulated to identify the
problem and achieving and innovative solution for the university and its car park system:
Stoke
Visualising
Content
Customer
Journey
Mapping
Prototyping
Customer
Journey
Mapping
Focus Groups Empathy
Interviews
Empathy Map
Observations

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Figure 1: Stages in the Design Thinking Process
(Source: Created by Author)
Stoke
This is the first stage in the design thinking phase that enables the team to come to
terms for working as a unit and delivers the utility of the requirements in formulating a plan
for finding a solution to the Car Parking System in CQU university. This is formulated by
generating the brainstorming ideas.
Visualising Content
The visualizing content of process provides significance of various ideas for taking
care of the issues that the people associated with the university is facing right now with
absence of a car parking system.
Customer Journey Mapping
This phase is done to uncover any opportunities of innovation in the planning for the
Car Parking system in the university. This is formulated with the help of the development of
the way towards empathy and at the same time enunciated the start and finish of the project.
Mind Mapping Brainstorming Extreme Users

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Figure 2: Customer Journey Mapping
(Source: Liedtka, 2017)
Mind Mapping
The understanding phase in design thinking can be formulated by Mind Mapping,
depicted with the help of MindMup software as the quality of a design thinking to gather all
the knowledge and then utilise the resources from the organisation and the problems faced by
the people in the university and then and learn about the Project Objective.
Brainstorming
Brainstorming is one of the primary methods employed during the Ideation stage of a
typical Design Thinking process. This is done to generate the ideas behind the collective
group thinking and with the process of group thinking and communicating to formulate a
better idea out of the individual thinking.
Prototyping
Prototyping is the last phase that understands the formulation of the automated car
parking system has the last stage of design thinking (Kolko, 2015). The prototype is created
with the help of the gathered ideas from all the phases in the process as mentioned above. The
running of a prototype would help in understanding if all the constraints of the problem are
addressed through this particular stage. For this, it would be useful that the process is
formulated with the creation of a prototype for the car park system through the Broods
software to present the University Authorities.

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Figure 3: Example of Prototyping through Broods
(Source: Plattner, Meinel & Leifer, 2016)
Focus Groups
The focus groups selected for this purpose would be the associated people in the
university who commute to the CQU University at a daily basis and even the visitors.
Empathy Interviews and Empathy Map

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The design thinking procedure addresses utilizes empathy in so many ways that they
can first be utilised as an equipment that would help in the transition of inclination of
enthusiasm characteristics and then it can also utilise this specific empathy for gathering
knowledge about the requirements of the client (Wrigley & Straker, 2017). This is extremely
essential for gathering information about the design to senior to formulate the entire plan. In
this case the people associated with the University are asked about the problems they have
been facing without the car parking system so that it can be implemented within the
university. This survey would be conducted through Google Forms. Below is an example
presented. With the permission of the shareholders, an experiment is conducted during the
design thinking process to make sure if the proper plan is going to formulate through the
existence of a new data.
Figure 4: Example of surveying through Google Forms
(Source: Liedtka, 2017)

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Observation
The observation phase needs to be engaged with the design thinking process to
understand what problems the people associated with the university are facing right now
without a car parking system and they can also be individually served to understand the fact
how they feel and automated car parking system was integrated within the organisation with
the help of the organisational resources and little help from their side. The survey data would
be collected and this would be presented through regression analysis method.
Figure 5: Example of analysis of survey data through Regression
(Source: Roberts, Headleand & Ritsos, 2016)
Extreme Users
The goal of this process is to understand the motivations behind the people using the
system at the most extreme times and a lot of times makes it easy to understand how those
problems would be manifested in the needs of the regular users. These would be the problems
regarding the parking of the regular office employees and students at the times when the
university would have numerous visitors.

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Challenges in Implementing Design Thinking Process
During the survey of the entire University staff and students, there were few
challenges identified within the design thinking process. The structure of the university can
formulate a challenge and also how it was created at the beginning without the integration of
a car parking system. In addition, the automation that is being thought about to implement
might not be initiated because of the absence of an infrastructure within the university.
Design thinking is different than other approaches of solving a problem and thus it can create
few challenges during implementation procedures.
Complexity
Some phases in the implementation of design thinking for solving the car parking
system problem in the university can appear as a complex problem. It is entirely based upon
the assumptions that need to be done in future and therefore it is difficult for assuming what
might happen in the future when it is not available right now in the present (Liedtka, 2017).
Since the university does not have their car parking system right from the phase when the
building was first designed, it would be difficult in procrastinating the future automated car
parking system.
Overlapping
It can also we found that the design thinking process may have an element of
overlapping spaces. All the stages of design thinking processes need to go through three
particular phases of implementation, inspiration and ideation. Without the involvement it
would be difficult to create a developed the entire plan.
What must be done?
Therefore, without thinking about all the incompetency of the university in having an
automated car parking system, it is important to think about involving these constraints

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within the University focusing on the bigger picture of serving the people associated with the
university and even the visitors (Chou, 2018). If the organisation of the university does not
have a profession of a car parking system from its initial stages, a prototype can be created to
have an automated car parking system within the premises of the university utilising all the
abandoned for unused spaces within the University. If this can be formulated to present the
executive body of the university with a proper implementation plan of an automatic car
parking system developed through design thinking process, there would be nothing more
beneficial for the university than this.
Conclusion
In conclusion it can be said that all the formulated ideas in design thinking procedure
through the steps involved would help in solving the problem of CQU University and its
problem of car parking for the staff, the students and the visitors. right now University does
not have a car parking system and through the design thinking process it is being thought
about to implement automatic car parking system for providing all the people associated with
the university and the visitors even. The above report formulates the entire plan through
several stages of design thinking procedure. This would in include the identification of the
problem, utilisation of the design thinking tools, the steps for solving the parking problem,
the stages in the design thinking process and the challenges in implementing the design
thinking process to find out what needs to be done.

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