Report: Operations Management Analysis of C-Quest Marine Laboratory

This report examines the operations management of C-Quest Marine Laboratory, focusing on its current operational practices, issues, and underlying drivers. The analysis includes an overview of the marine research center's activities, its dependence on the Great Barrier Reef, and its target audience. It identifies key challenges such as evolving marketing trends, increasing competition, seasonal fluctuations, and supply chain inefficiencies. The report also delves into specific problems related to safety and security, employee retention, political conditions, fuel costs, high taxes, and unskilled labor within the tourism sector. Furthermore, it proposes solutions such as improving marketing strategies, enhancing the supply chain, and addressing financial management to improve revenue. The report concludes by emphasizing the importance of strategic planning, skilled operations management, and the implementation of effective supply chain practices to enhance the organization's performance and profitability. The report also suggests that the company should add-on services to enhance the request of the clients or to draw in a traveler.

Running Head: Operations Management
Operations Management

Operations Management 1
Contents
Introduction......................................................................................................................................1
Current operation of C-Quest..........................................................................................................2
Issues and main driver of the C-Quest Marine Laboratory.............................................................4
Identification and specification of the problems.............................................................................5
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Operations Management 2
Introduction
Organisation management plays a vital role in an organisation. Organisation management refers
to as the administration of the corporate practices that help in enhancing efficiency in an
organization. The objective of operation manager is to transform the essential resources into
goods and services. The report talks about the current operations of the C-Quest marine
laboratory. The report also throws light on the issues and a main root cause of the company.
Every organization faces some or other issue while managing the operations of the organization.
The operation manager plays an important role in managing and bringing innovative ideas to
enhance the productivity. The decisions that should be taken care by the organization include a
size of the plants, strategic decision, managing operations, innovative ideas, etc. operations
activity need to be taken care by the operation manager (Slack, Brandon-Jones, & Johnston,
2013). These activities include planning, directing, controlling, and outlining the working. It also
comprises of the problems faced by the particular sector.

Operations Management 3
Current operation of C-Quest
C-Quest marine lab depends on Great Barrier Reef. The marine research center goes under the
visitor places. It comprises of 600 m2 skimming perpetual stages. The operations of the
organization are identified with the marine research center with researchers examine.
 Currently, the primary concentration of the C-Quest marine research facility is in shaping
the procedure for the intended interest group. The association working demonstrates that
association continues changing the objective portions (Bernstein, 2014). Changing target
is essential for the organization and these adjustments in the intended interest group come
considering the season. As indicated by the seasons on the northern side of the equator
the requested increment because of a getaway in May to October. Also, Australian and
New Zealand visitor visit in the long stretch of the November and April alongside the
southern half of the globe vacationer.
 The association bringing an improvement in the quality it is giving to its clients. Dealing
with the quality can be considered as the one of the operational movement. To build the
level of fulfilment of the client, association need to improve the nature of the
administrations (online Kettering, 2016). Consequently, they will have the capacity to
pull in more vacationers towards the marine research facility. This cultivates the
development and accomplishment of the organization.
 Operational supervisor of the association tries to add-on new inventive thoughts into the
business everyday operations (Heizer, 2016). For example, the association can give a
tubular walkway to the clients or visitor with the goal that they can get the office of
investigating the submerged perceptions. The association can encourage the vacationer

Operations Management 4
from the office of snorkeling or jumping visits. This may draw in the sightseers towards
the fun exercises.
 As per the contextual investigation, the organization allowed a marine permit five years
back. The progression was taken by the organization to share their eco-sea life science
wander with the 120 sightseers for each trek. The CQuest marine worked an organization
that works a sailboat (who has the permit to convey 100 individuals). The named
organization helped the association to transport vacationers from 30 nautical miles from
Trinity delta in Cairns to the stage. The entire action needs the administration of the
vacationer at a similar place. Like this arrangement now the organization is making
arrangement $3m development that incorporates the second level to the stage. This
arranging enables the organization in upgrading the brand to esteem and achievement of
the organization. In the second level, an association will give overnight convenience to
10 sightseers. Alongside the logical staff of 4 that stay on the stage. Arranging is one of
the vital exercises that are incorporated into the operations administration. This is a
standout amongst the most vital exercises that should be considered however arranging
chooses the achievement and disappointment of the assignment depends. The
organization is making arrangements for giving the offices of the kitchen and restroom
comforts. This demonstrates the organization is concentrating on the esteem including
exercises that assist the association in conveying the consumer loyalty.
 Apart from the upgrade in the consumer loyalty, there will be an upper hand to the
organization. These days in every last field, there is an extreme rivalry among the marine
research centers. By dealing with the operations Association is endeavoring to acquire
adequacy the working.

Operations Management 5
Issues and main driver of the C-Quest Marine Laboratory
There are several of the issues and main driver from which marine research facility is
managing today. With the rise of the online networking showcasing, the pattern of the
advertising is evolving. For managing the promoting issue organization needs to embrace
few changes in the method for advertising. Henceforth, this will upgrade the learning of the
workers in the association. The operations supervisor will have the capacity to settle on the
viable choices.
 The rivalry is expanding step by step and it is getting to be noticeably driving issue for
the associations. For confronting the focused world organization needs to execute new
procedures and plans. The key designs help the organization to manage the risk of the
contention (Musa, & Thirumoorthi, 2016).
 Monsoon season with tornados is one of the basic dangers for the association. CQuest
marine needs to deal with the supply side on the grounds that there is a regular vacillation
in the request according to the media reports. There are a risk and threat from the
tornados, salt-water crocodiles, and marine stingers (Vernberg, and Vernberg, 2013).
 Improper usage of the licenses by the association. Collaboration in the operations
administration is one of the root issues that are found in the association. For example, the
organization allows to 120 vacationers to visit whenever yet just once. The association
likewise gave the office of the transportation by framing operation with the sailboat. The
operation supervisor uplifted that they can secure a quicker sailboat that can likely do 2
sightseers revolutions in a day. The underlying opening can come in the morning and
take-off at the season of the moon. The second opening can come in evening after the

Operations Management 6
flight of the principal space. This would have given a chance of acquiring the twofold
sum from voyagers.
 The association understood that they are as yet depending on the customary tourism
inventory network to source traveler loadings. Inventory network assumes a critical part
in the working of the organization. Here it is unmistakably said that organization needs to
locate a superior approach to get changes the store network. The inventory network, as
well as the income that is attempted, is not successful. CQML will get the instalment
from the tourism operators 90 days after the visitors have paid the sum or encountered the
outing. The visit operators deduct 40% out of the retail cost as their bonus and after that
give rest 60% add up to the organization. The retail cost of the visit charged to the visitor
is inexact $199; this incorporates lunch at the season of morning visit sightseers or
canapés and wine at the season of the evening visit. Better income may bring a successful
method for working for the organization and may be conceivable will help the association
in improving the benefit (Kroes, and Manikas, 2014).
Identification and specification of the problems
Hospitality industry consists of tourism and travel business. Each and every company try to
scrutinize to manage both the field together. While managing both the fields’ together company
might face some issues and problem (Ghimire, 2013). The tourism and travel sector is
expanding globally. Some of the problems of the sector are discussed below.
Safety and security: - Safety and security are one of the major issues which can be faced by the
tourists. Those organizations who are driving in this industry give lip-administration to security

Operations Management 7
issues than then contradicting the issues from roots (Scott, Laws, & Prideaux, 2013). Companies
need to that they provide safety and security majors to the tourist.
Employee retention: - This issue or problem is increasing day by day in the tourist industry. The
reason behind the retention of the employee is low pay according to their skills. Frontline
employees in the tourism company are in demand. So this makes them too easily switch the job.
There is lack of the skilled workforce in the tourism industry. This creates a problem for the
company to manage the employees. HR of the company is responsible for a selection of the
skilled employees (Vasquez, 2014).
Political conditions: - There is an impact of a political condition on the tourism industry. The
different government has different rules related to the tourism industry. The amount of the tax
imposed by the government on this sector keeps fluctuating. This affects the flow of the tourist
that affects the working of the company. Hence, this is one of the major problems which are
faced by this sector (Causevic, & Lynch, 2013). Though, the government says that they always
support tourism sector as they get foreign earning because of the tourism sector.
Cost of fuel: - The prices of the fuel and gasoline keep changes and accordingly the prices of the
tour and trip changes. This affects the enrollment of a number of tourists. Tourists don’t want to
spend more on the tour packages because of the prices of the fuel. Summer is peak time when
most of the tourist spends the amount on travels (Murphy, 2013). But due to the increase in the
prices, tourist switches their spending to other places.
High taxes: - This sector faces problems due to high taxes. Travellers have to bear charges for an
airline, hotel, rental cars, etc. these all expenses include the amount of the taxes. That similarly
means whatever amount is spent by the traveller include the taxes (Guttentag, 2015). Though,

Operations Management 8
government claim that they provide additional benefits to the tourists but they failed whatever
they commit.
Unskilled labor: - In the tourism industry the main role is played by the tourist guide of the
company. Tourists generally hire tourist guide so that they get to know more about the places.
But lack of the knowledge of the tourist guide is a drawback for the tourist companies.
Companies want a guide who can actually speak in multiple languages so those tourists don’t
face any issue related to the language (Banerjee, Cicowiez, & Cotta, 2016). With the help of the
training, a company can enhance the skills of the labor.
These are the major problems which are faced by the companies who operated tourism and travel
services. To reduce the problems and to enhance the tourism activities tourism and transport
CEO John Lee said that Australia needs to present working holiday maker visa with different
nations, for example, Australia and China acknowledge Indonesia. This is for the Australia as
well as for the entire world. Organizations ought to do tie up with alternate nations to upgrade
the visit bundles (News.com.au, 2012).

Operations Management 9
Conclusion
The above report incorporates the investigation of the operational administration in view of the
contextual analysis. The organization's operations demonstrate that organization is wanting to
growth stage. The uncalled for usage of the allow can be settled. The organization ought to
designate prepared and talented operation administrator master. The master can assess the
procedures and plans for legitimate usage of assets (Galindo, & Batta, 2013). This will upgrade
the income of the organization. C-Quest marine can endeavor to execute the successful
production network which helps the organization in managing the specialists. Money streams
assume an imperative part in association so the organization should watch out for the income
administration. The reason C-Quest, for the most part, confronts issue related is income. The
organization should add-on administrations to upgrade the request of the clients or to draw in a
traveller.

Operations Management 10
References
Banerjee, O., Cicowiez, M., & Cotta, J. (2016). Economics of tourism investment in data scarce
countries. Annals of Tourism Research, 60, 115-138.
Bernstein, J. S. (2014). Identifying Market Segments, Selecting Target Markets, and Positioning
the Offer. In Standing Room Only (pp. 125-143). Palgrave Macmillan US.
Causevic, S., & Lynch, P. (2013). Political (in) stability and its influence on tourism
development. Tourism Management, 34, 145-157.
Galindo, G., & Batta, R. (2013). Review of recent developments in OR/MS research in disaster
operations management. European Journal of Operational Research, 230(2), 201-211.
Ghimire, K. B. (2013). The native tourist: Mass tourism within developing countries. Routledge.
Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism, 18(12), 1192-1217.
Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.
Kroes, J. R., & Manikas, A. S. (2014). Cash flow management and manufacturing firm financial
performance: A longitudinal perspective. International Journal of Production Economics,
148, 37-50.
Murphy, P. E. (2013). Tourism: A community approach (RLE Tourism). Routledge.
Musa, G., & Thirumoorthi, T. (2016). Tourism in Malaysia. The Routledge Handbook of
Tourism in Asia.

Operations Management 11
News.com.au. (2012 April 21st). Big challenges facing Australian tourism in 'Asian Century'.
Assessed on 18th August 2017. http://www.news.com.au/travel/travel-updates/big-
challenges-facing-australian-tourism-in-asian-century/news-story/
2b523420848208acf8687a68bd12949d
Online kettering, (2016). What are the current 5 challenges of operations management?.
Assessed on 18th August 2017, https://online.kettering.edu/news/2016/10/18/what-are-5-
current-challenges-operations-management.
Scott, N., Laws, E., & Prideaux, B. (Eds.). (2013). Safety and security in tourism: Recovery
marketing after crises. Routledge.
Slack, N., Brandon-Jones, A., & Johnston, R. (2013). Operations management. Pearson.
Vasquez, D. (2014). Employee retention for economic stabilization: A qualitative
phenomenological study in the hospitality sector.
Vernberg, F. J., & Vernberg, W. B. (Eds.). (2013). Pollution and physiology of marine
organisms. Elsevier.