Craft Brewery Business Plan: Market Analysis, Financials and Strategy

This report presents a business plan for a craft brewery, focusing on the growing demand for craft beers. It includes a business overview, emphasizing the microbrewery model and the opportunities it presents. The report analyzes the target market, focusing on young consumers, and discusses marketing strategies to attract them. It also examines competitors like Molson Coors Beverage Company and details the production process, including raw materials and equipment. The plan outlines stakeholders, products, and provides financial projections, indicating a profitable outlook after the initial six months. The report concludes with a positive assessment of the business's potential for growth and success in the market.

BUSINESS PLANNING

BUSINESS OVERVIEW
As this business has been growing very rapidly across the US and UK. The independent,
small and commercial breweries has been emerging in marketplace. The demand of such
product has been rising so much that's craft brewery has been selected for the new
business idea. Craft brewery is the brewery which produce minimum amount of the beer
that is typically owned. This can be generally classified on the basis of there flavour,
quality and the technique of brewing which is further used. Nowadays beer had become
the most common part of individuals life for celebration, regaining pain, parties etc., so
the craze of beer has been enhanced too much. More and more consumer opts variety of
brands as per their taste. Once consumer is addicted to particular brand then they will
not pursue any other one so it had created a great opportunity for setting up these
business. By providing a great flavour and taste huge customers can be attracted to the
brand. Thus, with the help of Craft brewery company they can own their brewery
business and creating further opportunities & experimenting several flavours of the beer.
Yes, with the help of effective methods it can be effectively produced and sold at cheap
price as compare to other business available in the market. So with the immense strategy
business could be successfully implemented and gain huge success further.

CONTD.
Starting a new brewery plant is surely most expensive and thus most of the
entrepreneur had planned to launch it, but they couldn't due to low start up
capital. So further they had a option for starting craft brewery business
further. The craft brewery is also known as microbrewery. Craft brewery
that it is known as some quarters of plant which produces little amount of
the beer over a particular time. It is a small brewery and can't be compared
to big brewery plants. An entrepreneur who has been having enough cash
and techniques of brewing could easily start their own microbrewery
business. Microbrewery can be characterized by emphasizing on their
special favour, beer's quality and technique of brewing. The brewery who
has capacity for producing less than 15,000 barrels of the beer annual are
counted under microbrewery or craft brewery. That's the reason wide
range of entrepreneur has been attracted towards his business as it needs
minimum amount of cost as compared to the standard brewery.

TARGET CUSTOMER
 Consumer profile:
Youngsters (18-27):
All these are the students who are pursuing their study
and young generation of the nation who are rapidly
moving further adopting the drinking habits in
themselves. They will be visiting the restaurant our pub
and enjoying it there. They do not have any household
income as they are fully depended on money which is
given by their parents. No they don't have kids. They
are single youth having their career.

CONTD.
 Youngsters are nowadays moving towards the trends and adopting the drinking habits as trend
in society. Thus, the product of company is probably liked or pursued by them effectively.
They try to opt different taste and one of them can become more favourable for them.
 To attract youngsters promotions and advertisement can be done on various social media
websites and events etc., so that they can attract them significantly.
 Unique flavour and taste with cheap price can attract wide range of youngsters top purchase
the beer and enjoy it.
 For organizing event venue and caterers could be booked and further. It will be needed to
have invitations to youths for coming and enjoying the live concert and where they can easily
promote their brand among huge public.
 For organizing concert and events it will be costing £5000

COMPETITORS
Molson Coors Beverage Company
 The company will be competing with its unique feature.
 Consumer are attracted towards them as they provide wide
range of unique feature.
 By providing unique feature in beer consumer can be
switched.
 This can be done by enhancing research and quality if beers
production.

PRODUCTION OF PRODUCT
The company will be manufacturing beer with the
traditional method of making beer. Company will be
having a great emphasis on the producing the quality
products and services. They raw material are being
collected from suppliers and then taking this to the
production department where this raw material will be
further proceeded and converted into the finished
goods. Then they are packed into bottle after quality
check and transferred to the own restaurant and pub.
The equipment will be needed are fruits, raisins and
several ingredients. They will be transported to
production site through trucks.

STAKEHOLDERS
 Staff
 Suppliers
 Shareholder
 Manager

PRODUCTS
 Apatinsko
 Aquarelle
 Astika

FINANCIAL PROJECTION
From the above financial projection it can be stated
that the financial position of business in first six
months will be average but after 6 months company
will be having a profit of £23988 after the deduction of
all set up and operational expenses. Overall it can be
assumed that business will be profitable and could
have immense growth in marketplace.

THANK YOU