MAN310 Business Plan: Crafty E-Commerce Company - Service Industry

This report details a business plan for a Crafty E-Commerce company operating within the service industry. It covers key aspects such as the company's overview, its specific services and product offerings, and its unique value proposition, particularly its easy return policy. The report includes a thorough competitor analysis, identifying both direct and indirect competitors like Amazon and UPS. It also outlines the company's customer segmentation, targeting strategies, and positioning within the market, emphasizing adaptive positioning to meet changing customer expectations. Furthermore, the business objectives and related hypotheses are presented, focusing on customer satisfaction, market share growth, and revenue diversification through marketing and promotional strategies.