Detailed Business Development Plan: Crave Eat And Repeat Bakery in UK

This report presents a comprehensive business development plan for the Crave Eat And Repeat bakery, focusing on its establishment in Walthamstow, UK. It begins with an executive summary and proceeds to detail the bakery's business description, emphasizing the demand for sweet foods like cakes, pastries, and donuts in the UK market. The report outlines the bakery's story, license requirements, and mission, with a focus on serving high-quality baked goods, including various flavors of cakes, pastries, and donuts, as well as a wide range of breads. It includes a menu card with pricing, key personnel roles, location details, and the legal structure as a sole proprietorship. The report further analyzes the market, competitors, and target customers, employing the marketing mix (7Ps) to evaluate the bakery's strategy. It also covers organization management, including employee roles and responsibilities, to ensure effective operations and customer service. Finally, the report aims to provide a strategic roadmap for the bakery's success in the competitive market.

Food and Beverage Management

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
MAIN BODY..................................................................................................................................1
Story.............................................................................................................................................1
License requirement:...................................................................................................................1
Mission........................................................................................................................................1
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

EXECUTIVE SUMMARY
The report will include the business development plan of the Crave Eat And Repeat
bakery in Walthamstow in UK. The bakery will provide various products of bakery. The items
are cakes, pastries, donuts and breads. The report will study the organization structure, the
business description and market analysis.
Also the report will include the sales strategies of the Crave Eat And Repeat bakery. And
also the financial statements of the bakery.
MAIN BODY
Business description-
Now a days there are many new innovation and ides in the business world. From all the
subsequent requirements in life food is the essential part of a persons life. People spend money
for the right type of food. Food being a major part of ones routine have to be in good quality.
People in UK like the sweet foods which includes cakes, pastries and donuts. People in UK more
likely to spend major amount of there earning for food (Davis and et.al., 2018).
Story
For meeting the purpose of serving quality breads and bakery items the company Crave
Eat And Repeat is opening a store in Walthamstow in London which is a district in the north east
of the country. The bakery store is to be opened near the Stratford London Station. The place is a
multi network rail hub which many trains arrival and departure. The bakery aims at serving the
best quality of the bakery items in the town. The store is opened wide to all the citizen with late
night serving of food (Wood, 2018).
License requirement:
For initiating the business on which there would be requirement of various licenses such
as:
 Business license
 Sales permit
 Health Department permit
 Fire department Permit etc.
Mission
Also the district of Walthamstow have majority of Romanian people therefore the bakery
focus on the Romanian type of food. The main products of the bakery includes breads, pastries,
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cakes and donuts. The Crave Eat And Repeat bakery will serve fresh bread to the customers
which will be both brown bread and white bread. Also the cakes and pastries are available in
different flavors that are as follows-
Cakes and pastries
Cakes and pastries are lived by the majority of people in Walthamstow. The Crave Eat
And Repeat bakery offers the various flavors in cakes and pastries. The main ingredients of
making a cake and pastries are- bread, butter, flour, eggs, and also raising agent which is added
to flour. The basic structure of cake is prepared and the flavors are added according to the
requirements. Mainly the chocolate syrup is used in Crave Eat And Repeat bakery as there is
wide demand of chocolate flavor cakes and pastries. The cakes and pastries are prepared in such
a way that they are fluffy, soft and delicious in taste.
 Chocolate
 Pineapple
 Black current
 White current
 Chocolate truffle
Illustration 1: Chocolate cake
(Source: Sugar free Cakes Online,2019)
Donuts
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The another best selling item in bakery are the donuts. The donuts ate loved buy both
adults and children. They are commonly eaten by the children. The in bakery Crave Eat And
Repeat there are ample amount of varieties in the donuts. The bakery makes fresh and delicious
donuts for the customers. The specially of the Crave Eat And Repeat company donuts are they
are made in low calorie and low fat which is preferred by the health watchers (Renton,
Daellenbach and Davenport, 2016). The main ingredients of donuts are yeast, milk, bread flour,
pure vanilla extract, egg yolks, sugar, small quantity of salt, butter and vegetable oil for frying.
The varieties of donuts in the bakery Crave Eat And Repeat includes the following flavors-
 Vanilla frosted with sprinkles
 Strawberry frosted with sprinkles
 Chocolate frosted with sprinkles
 Jelly donuts
 Blueberry cake flavor
Illustration 2: Pastries and Donuts
(Source : Lake port cakes,2017)
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Breads
Crave Eat And Repeat bakery provides the wide range of breads which are not available
in the other bakeries in the localities. The breads prepared in Crave Eat And Repeat bakery are
freshly prepared every day and they are best in taste (Chen and et.al., 2015). The bread made in
the Crave Eat And Repeat bakery is high in nutrition value i.e. protein. The breads available can
be use for many other purpose by the customers like making pizza, sandwiches and toasts. The
main ingredients of making of bread in Crave Eat And Repeat bakery is as follows: yeast which
is most important for bread making, flour, water, sweeter, salt, eggs and fat (Chand and Slath,
2018). Crave Eat And Repeat bakery provides the various ranger of breads which are as follows-
 Sandwich bread
 Rolls
 Sliced wrapped
 Brown bread
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Illustration 3: Pastries
(Source: White Forest Pastries, 2019)
Crave Eat And Repeat Bakery
Menu card
Items
Cakes and pastries
Chocolate
Pineapple
Black current
White current
Price(£)
200
250
230
220
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Chocolate truffle
Donuts
Vanilla frosted with sprinkles
Strawberry frosted with sprinkles
Chocolate frosted with sprinkles
Jelly donuts
Blueberry cake flavor
Breads
Sandwich bread
Rolls
Sliced wrapped
Brown bread
240
120
120
110
130
140
60
70
45
90
Key People:
In relation with running a bakery business on which there will be requirement for
recruiting the bets chefs, waiters and supporting staff which would bring the best quality
hygienic food among consumers. However, it has been planned that there will be respected
professionals to the work as per their specified job roles such as:
Professionals Roles
Owner He is responsible for handling all the finance
related requirements in the business along with this
managing the operating needs stated in the bakery.
Chefs (2) They must be highly trained in baking and
preparing deserts. The quality of food and hygiene
must be considered by them in a proper manner.
Cleaners (2) They are communicated to bring better environment
at the stores which would be effective and healthy
for the consumers.
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Location:
It has been planned by the professionals of Crave Eat and Repeat to initiate the business
operations at Stratford station,Walthamstow. Therefore, it has been determined them as the most
popular place and there would be effective growth and profitability which would lead the
business a better success in the upcoming period.
Legal structure
As per considering the initial stage of this business on which it can be said that, it will
operate the business activity as the sole proprietorship. Therefore, there will be a single owner to
the shop.
Market analysis
Market analysis refers to the study of market through the various techniques and
procedures. The Crave Eat And Repeat bakery use marketing mix to evaluate the demand of the
bakery products in the market of Stratford station,Walthamstow (Kristina and Wijaya, 2017).
Market: The market has been selected by professionals for this business operations is
Walthamstow in UK. It has been estimated by the professionals that business would receive
effective growth and profitability.
Competitors: There has been number of competitors stated in business environment.
Various cakes and bakery shops would be the tough rivalry to this start-up business. Thus, as per
mitigating such risks and challenges on which Crave Eat and Repeat Bakery has to analyze the
pricing strategies and the services offered by them in market. Competitors stated in market such
as The Hummingbird Bakery, CSM Bakery Solutions etc.
Customers: there is no such target consumers to this business as the products are being
appreciated by all categories of human being. There has been consideration over the satisfactory
needs and desires as well as prices charged on cakes, pancakes etc.
The marketing mix refers to the putting of the right product on the right place, at right
time with right price of those products. The marketing mix includes the 7Ps which are essential
to be studied for any business to be successful in market. The following are the 7Ps in the
marketing mix-
1. Place- the place of the supply of the product is the type of market in which the product is
sold. Crave Eat And Repeat bakery supply its bakery items is direct sales where the
bakery items is sold to the customers directly through there store.
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2. Product- the product defines the type of product and its design. The bakery products in
Crave Eat And Repeat are cakes, pastries, donuts and breads. All the products are
supplied in a paper packing which contains logo of Crave Eat And Repeat bakery and
also the price, ingredients and other necessary details (Salihoglu and et.al., 2018).
3. Physical Environment- this refers to the environment which the product is sold. The
bakery Crave Eat And Repeat is situated in the posh locality that is the railway station
where there is large number of customers coming.
4. Process- this involves the service patterns of the company or business. In Crave Eat And
Repeat bakery there is system of self service in store and also the bakery have online
delivery cakes on special occasions like birthday, anniversary or any other celebrations.
5. People- this involves the people in the organization in teams like employees,
management teams and customer service team. In Crave Eat And Repeat there are a team
of 25 persons divided according to the work in bakery like chef, manger, help boy and
cleaning boy.
6. Price- this refers to the price of the product to be offered in the market. The price of
bakery items in Crave Eat And Repeat bakery is optimum and best then any other bakery
in locality.
7. Promotion- it refers to the various techniques used by organization for the adverting and
promotion of their products. Crave Eat And Repeat bakery advertises through pamphlets
and hoardings (Ong, 2017).
Organization management
The organization management refers to collection of people from different fields in order
top accomplish the organizational goals of company. The organization management is effective
utilization of the human resources to get the desired success and competing of the work on time.
In Crave Eat And Repeat bakery there is effective organization management through by the
owner. The employees in Crave Eat And Repeat bakery works as a team in delivering best
services to their customers (Ferrer and Ferrer , 2016). The following are the management
structures, number of employees in Crave Eat And Repeat for different works and the various
roles they play for management in Crave Eat And Repeat bakery.
Job Specifications Number of employees Job Roles
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Counter staff 2 Attending staff The major role of
attending staff is to
attend the customers
coming in the bakery.
Production Bakers 4 Head Chef
2 Junior Chef
Head chef prepares
the major dishes in
bakery which are
important and are
likely to be spoiled
without due care.
On the other hand,
Junior Chef prepares
the breads and donuts
which are not so
important for the
clients and can be
prepared easily.
Kitchen Help 3 Dish Washers
2 Helper to Chefs
While the Chefs are
busy in preparing
food the dish washers
role is to clean the
utensils used in
making of the bakery
items in the Crave Eat
And Repeat bakery.
Helper helps the chef
in doing preparations
for making the food
and also handling of
the food in process.
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Outside Help 3 Serving staff
2 Cleaners
The serving staff
serves the food items
to the customers.
And the cleaner
cleans the tables and
the floor of bakery.
Accounts 2 Accounts mangers
2 Bookkeeper
Accounts manger
manages the accounts
of bakery. And
bookkeeper records
the transactions like
sale of bakery items
and purchase of raw
material.
Supplier 3 Delivery boy The bakery item
ordered by the clients
through phone or
online is supplied by
the delivery boys.
Sales Strategies
There are many sales strategies adopted by the organization order to achieve its sales
objectives. These strategies are designed according to the various companies to promote the sales
of company. The various sales strategies used by Crave Eat And Repeat bakery are as follows-
1. Being nice to customers. This strategy is used by Crave Eat And Repeat bakery to
motivate the sales in the bakery. Being nice to clients is most effective strategy (Five-
Ingredient Chocolate Cakes,2019).
2. Care about customers- the second important strategy used by Crave Eat And Repeat
bakery is to care of the customers which creates a polite and healthy environment in the
company.
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