Business Idea Report: Crazy Tall Stall - Market Analysis and Strategy

This report presents a comprehensive analysis of the "Crazy Tall Stall" business idea, focusing on its potential in the UK campus market. It begins with an introduction to the business concept and its objectives, followed by a PESTLE analysis to assess the macro-environmental factors influencing the business. The report then delves into the launch event planning and budgeting, exploring marketing objectives, target markets (primarily college students), and the marketing mix (product, price, place, and promotion). Marketing strategies are discussed, including segmentation, targeting, and positioning. The report also covers operational, tactical, and strategic decision-making processes, including supply chain management for the new business. The report concludes with a summary of key findings and references.

BUSINESS IDEA

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
PART A Business idea ...............................................................................................................1
PART B Importance of objectives for new business .................................................................1
TASK 2............................................................................................................................................2
PESTLE analysis ........................................................................................................................2
TASK 3............................................................................................................................................3
PART A Launching event...........................................................................................................3
PART B Producing budget..........................................................................................................3
TASK 4............................................................................................................................................4
Marketing objectives...................................................................................................................4
Target markets.............................................................................................................................4
Marketing mix.............................................................................................................................4
Marketing strategies for target market........................................................................................5
Segmentation, target and positioning..........................................................................................6
TASK 5............................................................................................................................................7
Operational, tactics and strategic decision making.....................................................................7
TASK 6............................................................................................................................................7
Supply chain for new business ideas...........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In order to develop effective results and outcomes, new business ideas assists to
capture the market in significant manner. In this regard, market research develop
successful operations in new business to make creative results (De Mel, McKenzie and
Woodruff, 2014). For the present report, Crazy Tall Stall business develop in areas of
campus in UK. It is better opportunity that help to ascertain effective functioning in the
business unit. Furthermore, PESTLE analysis has been interpreted on the organisation
that helps to identify impact of macro environment on the business.
TASK 1
PART A Business idea
New business idea consist launching of Crazy Tall Stall which establish
operations around campus areas. They are providing their products and services in
offline strategy. It is the creative way to accomplish their ideas to meet with customer
demand and requirements (Trevino and Nelson, 2016). New and innovative way
determines successful operations at workplace. The company also providing their
products and services in different areas of the world.
PART B Importance of objectives for new business
In order to establish new operations and functions, Crazy Tall Stall has several
objectives such as -
 To establish new target market in front of campus.
 To incorporate new features in food products and services.
 To develop profits and revenue for more products and services
Determines objectives are very important because it consists new operations and
functions in the target market (Gartner, Carter and Hills, 2016). In this regard, the
chosen organisation will easily operate their functions in new areas of the world.
Therefore, their profitability will be develops in successful way. Further, it also consists
effective functioning to attract more customers at workplace.
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TASK 2
PESTLE analysis
In order to identify impact of macro environmental factors, Crazy Tall Stall need
to assess the market in which they are incorporates their functions. It is the best way
through business will easily determine activities in successful way.
Political factors: Political factors determines extent in which government
influence to particular business. They demonstrate different rules and regulations which
need to be followed by business to enhance their profits and revenue (Mote Jr, Dowling
and Zhou, 2016). For example, UK government determines tax policies, fiscal policies,
trade policies, etc. which could be impact to the business environment Crazy Tall Stall.
Economic factors: These factors develop economy performance which could be
directly impact on the business unit. In this regard, long term effect create major role at
workplace (Osterwalder, Pigneur and Smith, 2014). Therefore, rising in the inflation
rates would impact to the products and services of Crazy Tall Stall. It includes inflation
rates, foreign exchange rate, etc.
Social factors: These factors influence to the selected business idea when
customer change their taste and preferences. It also determines cultural trends,
demographics, population, etc. (Laud, Betts and Basu, 2015). For instance, buying
trends of UK customers.
Technological factors: These factors are pertained with changes to innovations
in the technology that impact positively on the new business operations and functions. It
helps to identify that market is favourable or not. It defines as the automation, R&D, etc.
Further, amount of technology awareness assists to develop creativity at workplace in
systematic manner (Drucker, 2017).
Legal factors: Legal factors assists to measure changes that are legislative and
occurs from time to time which impact on the Crazy Tall Stall. For instance, regulatory
body set up with regulations for the industries which impact on the economy of the
country. As results, business need to analysis legal development that are exists in
market (Wirtz, Pistoia and Göttel, 2016).
Environmental factors: Further, the location of the countries also impact on the
business. This is because, if the nation has high brand image they are able to serve
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effective products and services in the market. Environmental factors included
geographical locations, climate, weather, etc. which could be impact on Crazy Tall Stall.
TASK 3
PART A Launching event
In order to launch an event, there are several activities has been planned to
accomplish desired results in the business (Crane and Matten, 2016). In this way, Crazy
Tall Stall need to develop event in order to establish their new product and services in
market. Therefore, following elements require implement:
 Know to the event objectives: In respect to develop the product and services in
new market, Crazy Tall Stall need to determine their objectives. In this way, the
company need to concentrate on their target market (Terho, Eggert and Böhm,
2017).
 Know to the event budget: Further, the selected business has responsibility to
include budget for event that make successful operation at workplace. According
to the budget, activities need to be design so that goals and objectives will be
accomplish.
 Using unique event: In respect to make business idea, the organisation has
responsibility to implement unique event at workplace (Zhu and Wang, 2015).
Therefore, they are able to ascertain more effective targets in it.
 Know the audience: Further, target audience need to be selected at workplace
that help to attract many people in the business unit.
 Create launch: At last stage, Crazy Tall Stall need to launch their products and
services in successful way. It is the best way to establish targets and goals for
launching the products (Borchert and Rochford, 2017).
PART B Producing budget
In this regard, Crazy Tall Stall require makes budget plan that assists to measure
effective results at workplace. In this way, they need to set budget on course of meal
which help to ascertain several activities at workplace. Furthermore, they decide 3
course of meal £500.00. In addition to this, food cost also based on the average cost
such as £50 which is based on the mid-range of catering firm.
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TASK 4
Marketing objectives
In order to enhance sales and profits, Crazy Tall Stall need to concentrate on the
goals and objectives that are ascertained to capture the market. They want to enhance
their franchise in the different areas of the world. Therefore, they have to concentrate on
it to make further goals and objectives (Osterwalder, Pigneur and Smith, 2014). With the
help of advertisement, the company offering their products in market. Low cost charged
by the company to attract several customers in it.
Target markets
Mainly the selected business idea target young customers of college students.
This is because, generally youth generation eating food on stalls that assists to develop
effective functioning at workplace.
Marketing mix
Element Description Justification
Product Chinese food products are
determines by the Crazy
Tall Stall.
This is because, youth
generation is attracted
towards the Chinese
products easily that make
creative functions and
operations.
Price Penetration pricing used by
the selected business so
that they can attract several
customers at workplace
easily.
With the help of penetration
pricing, the company able to
attract several customers at
low cost in systematic
manner (Mote Jr, Dowling
and Zhou, 2016).
Place In campus areas of UK
market, assists to develop
effective results in the
Campus areas of UK
determines important place
where customers could
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business unit. attract easily.
Promotion Advertisement, online tools,
etc. elements used to
create effective functioning
at workplace. In this regard,
internet advertisement
mainly used by the
business.
With the help of online
advertisement, the
company can easily attract
several people at
workplace.
Marketing strategies for target market
Print media and online advertisement generally Crazy Tall Stall used to promote
their products and services. In this regard, the company using different elements such
as Facebook, Instagram, You tube, etc. It is the best way to attract several customers at
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Illustration 1: Marketing mix
Source: (Bhasin, 2017)

workplace towards the products and services. For attracting youth generation, it is the
best way to attract then for new launch (Laud, Betts and Basu, 2015). In this regard,
marketing mix is the important perspective that make creative results to launch new
product and services in campus areas. However, main target of the new selected
business idea is the effective perspective that assists to fulfil objectives of the
enterprise. It is the best way to select the customer base from market and undertake
different activities in it (Mote Jr, Dowling and Zhou, 2016). With the help of 4 ps, the
company able to deliver effective results in products and services at workplace.
Furthermore, it is the systematic review of activities that are taken to develop the
services and goods available in Crazy Tall Stall. Recently, the company become
popular with driven of different activities that are ascertained with online business
operations at workplace. Promotional strategies also develop their personal goals in
systematic manner. It includes personal selling to attract several customers at
workplace.
Segmentation, target and positioning
In order to accomplish the business targets and goals, Crazy Tall Stall need to
design several activities at workplace in professional manner. It is the systematic way in
which the chosen organisation need to select their segmentation, target and positioning
towards the business goals and objectives. Segmentation of the chosen company is
based on their age group which known as the geographical boundaries. It is the best
way to accomplish goals in systematic manner (Drucker, 2017). The company also
targeting youth generation of people develop at workplace. In addition to this, the
company ascertain their position through making sales on online advertisement. With
this regard, at low cost the company provide effective results in the products and
services.
In addition to this, the company has opportunity to enhance their sales and profits
through target many people at workplace. It is the systematic process in which
enterprise need to concentrates on different perspective of the target market. It is the
best way to attract several people at workplace to select the products and services.
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TASK 5
Operational, tactics and strategic decision making
In respect to make effective functions and operations, Crazy Tall Stall need to
concentrate on their operational, tactics and strategic decisions to make creative
functions at workplace. In this regard, the company need to concentrate on their
suppliers from them they are taking raw material to make finished goods. Further,
tactics need to be ensure through they are able to deliver products and services in the
large market place of UK. Strategic decision making develop more profits and revenue
that assists to increase business performances as well. They are also taking data
regarding customers requirements, demand, market trends, etc. From the internal
resources of the hotel, the chosen business will get idea to predict future demand in
their enterprise (Gartner, Carter and Hills, 2016). For example crime novels, travel
books, etc. It assists to provide summary of sales that assists to management team to
ascertain effective functioning at workplace.
In addition to this, it also concentrates on the improvement in stock management
that assists to reduce risk of buying large quantities. There are several books are also
implemented to create effective functioning at workplace. Sales order processing
system assists to interpret and processing the system that make sophisticated facilities
to analysis and present information at workplace (Osterwalder, Pigneur and Smith,
2014).
TASK 6
Supply chain for new business ideas
In respect to implement the supply chain, the organisation need to concentrate
on the goals and objectives at workplace. It is the best way in which growth will be
sustain to make growth in systematic manner. Companies offers services and products
which assists to cater transportation management, warehousing, etc. (Drucker, 2017).
facilities in Crazy Tall Stall. Therefore, production will be ascertain in systematic manner
at workplace. Following elements are implemented at workplace:
 Barriers to entry: In this element, Crazy Tall Stall need to assess their entry
barriers at workplace. Therefore, they are able to deliver effective functioning in
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the business environment. In order to select the target market, the company
need to concentrate on the other businesses that make effective functioning at
workplace.
 Growth potential: In addition to this, the selected enterprise also require assess
the market growth that helps to develop the business objectives in successful
aspects. Therefore, they are able to deliver effective elements in their business to
concentrates on business activities. Furthermore, the company has
responsibilities to increase their efficiency that ascertain significant role in the
target market (Mote Jr, Dowling and Zhou, 2016).
 Action taken: Further, Crazy Tall Stall need to take several actions that assists
to meet with goals and objectives at workplace. Therefore, they have roles and
responsibilities to make more targets and goals at workplace. In addition to this,
each activity needed different elements of the organisation that assists to
measure performances of the company (Gartner, Carter and Hills, 2016).
 Supplier selection: The chosen organisation has responsibilities to concentrate
on the suppliers through they are able to deliver effective functioning in it.
Furthermore, it also assists to develop target market to ascertain effective
functioning in the business unit. With the help of effective material and outcomes,
the organisation can ascertain their activities in effective manner.
CONCLUSION
From the above report, it can be concluded that new business idea assists to
develop the market and profits in systematic manner. With this regard, report focuses
on the objectives that ascertain through developing new activities at workplace.
Furthermore, it summarised about the marketing mix which denotes that company
producing effective features and elements to develop the target market at workplace. In
addition to this, it also summarised about the segmentation, targeting and positioning
that assists to accomplish desired results at workplace. Moreover, it articulated about
the procedure that selected to make effective functioning in the business unit to capture
the market in successful manner to ascertained more profitability and revenue as well.
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REFERENCES
Books and Journals
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No. 1, p. 12996). Academy of Management.
Terho, H., Eggert, A. and Böhm, E., 2017. Selling Value in Business Markets: Individual
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Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Wirtz, B.W., Pistoia, A. and Göttel, V., 2016. Business models: Origin, development and
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Drucker, P.F., 2017. The Theory of the Business (Harvard Business Review Classics).
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Osterwalder, A., Pigneur, Y. and Smith, A., 2014. Value proposition design: How to
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Gartner, W.B., Carter, N.M. and Hills, G.E., 2016. 7. The language of opportunity1.
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Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about
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De Mel, S., McKenzie, D. and Woodruff, C., 2014. Business training and female
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Online
Bhasin, H., 2017. How marketing mix affects pricing decisions?. [Online] Available
through: <https://www.marketing91.com/marketing-mix-affects-pricing-
decisions/>.
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