Professional Practice Report: Creams Cafe Analysis and Strategies

This report provides a comprehensive analysis of Creams Cafe, a popular dessert parlor in the UK, focusing on its business operations, market expansion strategies, and customer engagement techniques. The report begins with an introduction outlining the company's background, market position, and the challenges it faces, particularly regarding market expansion beyond the UK. The methodology section details the research approach, philosophy, and methods used, including a quantitative approach with questionnaires administered to managers. The findings section presents the results of the questionnaires, including frequency tables and interpretations of key themes such as awareness of operations, strengths, social media usage, the impact of COVID-19, initiatives for brand awareness, and market entry strategies. The analysis reveals insights into Creams Cafe's strengths, weaknesses, and opportunities. The discussion section interprets the findings and offers recommendations for improving market expansion, adopting advanced technologies, and enhancing customer engagement through social media campaigns, promotions, and international franchising. The report concludes with a summary of the key findings and recommendations, emphasizing the need for strategic initiatives to enhance profitability and competitive advantage. The report also includes references and appendices detailing social media timelines and marketing strategies.