Creating and Managing Competitive Advantage Report: Whittaker's

This report, focusing on Whittaker's Chocolate Company, analyzes the creation and management of competitive advantage in the market. It begins with an executive summary, followed by an introduction outlining the report's purpose and scope. The report delves into Whittaker's background, including its history, nature, focus, products, and future plans, providing a comprehensive organizational profile. A key component is the macro-environment analysis, employing PESTLE analysis to assess political, legal, economic, technological, globalization, socio-cultural, and natural factors impacting the chocolate industry. Micro-environmental factors, including industry characteristics, competition mapping, and environmental threats using Porter's Five Forces model, are then examined. The internal environment is analyzed through SWOT analysis, identifying strengths, weaknesses, opportunities, and threats, followed by strategic choices and a performance measurement framework. The report concludes with a summary, drawing together the key findings and insights, and offers a list of references to support the analysis.