Internet Marketing Task 4: Creating a Pay-Per-Click Adwords Campaign

This document presents a solution for an internet marketing task focused on creating a pay-per-click (PPC) campaign using Google Adwords. The solution details the process of creating the initial Adwords campaign, building a relevant keyword list, making final settings configurations, and initiating the campaign. The document also includes a list of references, including books and journals, related to marketing strategies, search engine optimization, and internet marketing research, providing a foundation for the practical steps outlined in the assignment solution. Desklib offers a platform for students to access similar solved assignments and study resources.

INTERNET MARKETING
Task 4

Creating a pay per click
 Create first ad words campaign:
 Build your keyword list:
 Make final setting and start campaign:

References
Books and Journals
Borza, S. I. and Borza, I. C., 2014. A Broad Analysis of Marketing Strategies for their Incorporation as
Activities in a User Centred Process. Procedia Economics and Finance. 16. pp. 239-250.
Chen, C. Y. and et. al., 2011. The exploration of internet marketing strategy by search engine optimization: a
critical review and comparison. African Journal of Business Management. 5(12). pp. 4644-4649.
Corley II, J. K., Jourdan, Z. and Ingram, W.R., 2013. Internet marketing: a content analysis of the research.
Electronic Markets. 23(3). pp.177-204.
Halavais, A., 2013. Search engine society. John Wiley & Sons.
Hidayanto, A. N. and et. al., 2012. A study of impact of search engine optimisation to internet marketing
strategy. International Journal of Services, Economics and Management. 4(4). pp.298-316.
Joy, P. A. and McMunigal, K. C., 2013. Internet Marketing. Criminal Justice. 28(2). pp. 2014-33.
Mills, J. and Law, R., 2013. Handbook of consumer behavior, tourism, and the Internet. Routledge.

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