Business Creation Project: Organic Food Market Entry Strategy

This business creation project proposes establishing an organic food retail entity to meet consumer demand for healthy and fresh food. The project outlines a mission and vision focused on providing satisfactory, cost-effective organic products while achieving profitability. A Porter's strategy is employed, emphasizing cost leadership, cost focus, and differentiation. The target market is identified, with initial retail operations planned for the UK. Market research involves appointing qualified researchers to gather information on competitors, suppliers, and consumer needs. The project addresses competitive advantages, referencing existing organic food dealers and focusing on cost-effective, high-quality suppliers. Financial forecasting includes initial investment, sales projections, expenses, and cash flow analysis, indicating profitable growth and revenue generation. The conclusion highlights the project's potential for profitability, investor returns, and brand development.

Business Creation Project

INTRODUCTION
To access the market needs of the consumers as well as the resources
available to bring them the products and services are not adequate as per
their desires. The proposed creation plan is for developing a organic food
dealing entity in the market which will be helpful in providing the healthy
and fresh food to consumers. Whitewave food has considered to be the best
organic food retailer in the market.

MISSION VISION
 The main motive of entity to bring the satisfactory organic products
in the market.
 The prices of this food will be cost effective and convenient to the
consumers.
 Business is supposed to have appropriate increment in wealth and
profitability which will be helpful to buyers in terms of having the
better quality products.

PORTERS STRATEGY

Continues....
 Cost leadership: This is the most helpful technique which will be
beneficial in developing the strategies that will make appropriate strategies
such as reducing costs, charge lower prices etc. that will be helpful in
meeting the competition.
 Cost focus: This technique is helpful in concentrating over the particular
market. Therefore, the project for providing organic food is concentrated
with the market.
 Differentiation: To develop the successful business operations there is
need to have unique and different products that will be attractive and
satisfactory to the consumers.

TARGET MARKET
 In order to have the beneficial business operations the need is to target the
market and determine the profitability sector.
 Whitewave has proposed to initiate a organic food market which will be
helpful and beneficial to the consumers who are seeking fro the helathy
and best quality of food in the market.
 They have planned to initiate as the retail operations in UK with
consideration of proper costs or funds for such operations.

MARKET RESEARCH
• To initiate the market research in UK there will be requirement of
appointing the most qualified and talent researchers who make efforts
in terms of attaining the best knowledge.
• It will be fruitful for thee researchers to have appropriate information
about the competitors, suppliers, consumers and their needs.
• Market research will help them in adequate decision making and

COMPETITIVE ADVANTAGE
• Competitor: There are various organic food dealers are available and
currently performing in UK such as Langridge Organic Products,
Riverford Organic Vegetables etc.
• Whitwave food will operate the business as per determining the
available best suppliers of organic food which will be costs effective
to the as well as bring the best quality of vegetables.
•

FINANCIAL FORECASTING
Cash flow
Particulars Initial
investment
2018 2019 2020 2021
Sales 250000 350000 480000 620000
Expenses 150000 180000 220000 250000
Cash outflows 100000 170000 260000 370000
Cash at the beginning 35000000 35000000 34900000 34730000 34470000
Cash at the end 35000000 34900000 34730000 34470000 34100000

Conclusion
This is totally unique and the most preferable idea in the market which
will have appropriate profitability Moreover, to invest in Whitewave
food the investors will have sufficient returns over their investments.
Furthermore, as per the forecast ed cash flow of the business it can be
demonstrated that the business will have profitable growth in the
coming time as well as have most appropriate revenue, that will be good
for the market value and brand development.

REFERENCES
Weissbrod, I. and Bocken, N. M., 2017. Developing sustainable business
experimentation capability–A case study. Journal of cleaner production.
142. pp.2663-2676.
Keeys, L. A. and Huemann, M., 2017. Project benefits co-creation:
Shaping sustainable development benefits. International Journal of
Project Management. 35(6). pp.1196-1212.
Evans, S. and et.al., 2017. Business model innovation for sustainability:
towards a uanified perspective for creation of sustainable business
models. Business Strategy and the Environment. 26(5). pp.597-608.

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