Analyzing Nike's Brand: A Creative Business Identity Prism Approach
VerifiedAdded on 2023/06/18
|8
|466
|206
Essay
AI Summary
This essay provides an analysis of Nike's brand identity through the application of the identity prism model, a marketing tool used for brand storytelling. The essay outlines the six key elements of the identity prism: physique, personality, culture, relationship, reflection, and self-image, and applies them to Nike. It discusses Nike's tangible characteristics like the "Just do it" tagline and logo, explores the brand's personality traits, and examines its workplace culture and customer relationships. The analysis also touches on how customers perceive Nike and how they visualize themselves using Nike products. Furthermore, the essay highlights Nike's innovative approach, mentioning the launch of GO FlyEase, a hands-free shoe, and emphasizes the company's use of the brand identity prism to showcase product characteristics and brand quality. The document concludes with a list of references used in the analysis.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 8