Creative Communications Analysis: '60s Music Event Report

This report provides a detailed analysis of creative communication strategies, specifically focusing on the marketing of a '60s music event. The report begins with an introduction to creative communication and its role in targeting audiences. It then delves into the application of the ACRON user guide, unique selling points, and emotional selling points to enhance event success. The main body of the report includes a press release, outlining the event's concept, details, and promotional aspects. Furthermore, it explores the communication mix, including advertising, personal selling, and promotional strategies. The report concludes with reflections on the effectiveness of these strategies and emphasizes the importance of understanding customer behavior and market trends to achieve successful event marketing. The report also references various sources to support its claims and analyses.

Creative Communications
Analysis and Solutions

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION 1..................................................................................................................................3
SECTION 2..................................................................................................................................4
SECTION 3..................................................................................................................................4
SECTION 4..................................................................................................................................4
SECTION 5..................................................................................................................................6
SECTION 6..................................................................................................................................7
CONCLUSION................................................................................................................................7
REFRENCES ..................................................................................................................................8

INTRODUCTION
Creative communication stands for that process which helps in delivering of information
through various sources that helps in targeting audiences. Also it helps in making an organization
develop clarity over market through visual and other kinds of interaction with other persons. In
this file six sections are there which deals with STP model, communication mix, and advertising
of an event. The event name to be taken is “The magical night of the 60s music”. All the things
mentioned above is in relation to the event.
MAIN BODY
SECTION 1
ACRON USER GUIDE: This is the guide that is been used for understanding about
customers needs, behavior and instinct. These three elements are required by an new
organization to make itself expanded within the market. An event organization uses ACRON
user guide to make sure that all customers is been targeted within the market. Through
identifying customers needs the even of “The magical night of the 60s music” can enhance itself
which makes customers attraction possible that eventually makes event to attain success. Then
customers behavior makes trends to be understood which makes event o be conducted as per
order trends in society. This going to help in making event gain popularity by enhancing
database of its guests.
SECTION 2
Unique Selling point: These are also known as unique selling proposition which helps a product
and services gain more sustainability within market from its competitors. Also this helps in
attaining more chances of popularity then its customers. The event “The magical night of the
60s music”. The unique selling point of the event is its name “Classical Nights of 60s.”
Emotional Selling point: They are those kinds of important point that makes an event to be
conducted in porper manner an get connected with its customers. In this the event ESP is its
slogan that is “Enjoy with classics of 60s in retro style”. This attracts youngsters and aged
people towards the event. As people from age group of 25-60 like retro music.
SECTION 3
Press Release (Advertisment):

Headline of the event: “ Classical Night OF 60s”
Big Idea: This is to invite you all to the most unique and happening event of this year
“2020”. That is “The magical night of the 60s music”. In this event retro style music is to be
played of legendary singer and include all kind of music like Jazz, rock, hip hop, pop and classic
European music. The idea of the musical night is to relive retro experience by creating nostalgia.
Introduction: “ Classical Night OF 60s” On 31st December 2020, Thursday there is
going to be blend of classic music and modern beats. The event is to held in Jacob apartment at
4th cross, park avenue road and also famous classic songs is to be played. The owner of the
apartment provides traditional dinner for guests with drinks. In this event there will be carfting of
music and instruments exhibition has been put.
Main body: The event is an national event that has to be conducted in order to revive
classical music. Mack Moran is an award winning DJ and also expert in retro music or mix
music. He is known for jamming beats and music in completely different manner. Further he has
tried out various musics compositions. It has specially made its presence to be made.
Notice: This sessions has to be made one of the most important section of the melanin. It
is been conducted in proper manner. Also various kinds of other games is been involved with
music.
SECTION 4
Communication mix is that kind of method which makes promotion of an organization
over its product to target customers and makes an event to be conducted in successful manner.
This is used for event sponsorship and product selling.
The Advertising Element: This is one of the most important part of the communication
and helps an event like “The magical night of the 60s music”. To gain huge popularity in market
through advertising this event can reach to various people.

Personal Selling and Direct Marketing: It is helpful for the event to make sure that all
the tickets is fulfilled which can be done by introducing coupons and vouchers over two ticket
purchase (Hidayat, Susilaningsih and Kurniawan, 2018).
Discounts and Promotions: “The magical night of the 60s music” in order to make this
event gain popularity event company is required to make discounts over tickets and promotion
can be done through various medium like digital marketing and pamphlets can be distributed .

SECTION 5

SECTION 6
Reflection: From the above discussion it is clear that creative communication is one of
the most effective medium that helps in making an event to be popular within the country. It has
made creative communication to be formed through various kinds of medium to be formed that
helps in making an event to be conducted in successful manner. Also ACRON user guide has
been used in order to understand customer behavior that helps in making expansion possible of
the event within market. Further it has helped me in making sure that all kinds of classes should
be targeted for making an event attain great success. Also it has made development of
understanding about profit increase within an organization that has made such event to be
conducted in proper manner. In this discussion communication mix has been discussed with one
of the most effective medium that helps in making promotion of the event possible which is to be
done by advertising about it and making people aware about date time with venue of event. Then
this mix has made me learn that an event organization if required to gain market sustainability
then such events should be boosted with proper strategy. Providing discounts over tickets also
attracts people and customers of various age group that makes events to be conducted smoothly.
Then an event organization should make use of new technology for making better sound quality
and visuals to be formed (Zamyatina., Solntseva, and Madiyarova., 2020). Ceratin factors is to
be kept in mind while conducting an event that is community rules, sensitivity in terms of
religious aspects.
CONCLUSION
From the above file it is concluded that creative communication is the process by which
an organization is able to understand and analyze market in better and effective way. Further in
file segmenting, targeting and positioning is done which plays an important role in making event
to be conducted in a country. Then communication mix is done that has helped in making the
event reach to all people present in a country.

REFRENCES
Books and Journals
‘Hidayat, T., Susilaningsih, E. and Kurniawan, C., 2018. The effectiveness of enrichment test
instruments designto measure students’ creative thinking skills and problem-
solving. Thinking Skills and Creativity. 29. pp.161-169.
Kumar, H and et. al, 2020. Moving towards smart cities: solutions that lead to the smart city
transformation framework. Technological forecasting and social change, 153, p.119281.
Marshall, A and et. al. 2020. Northern Australia Communications Analysis: Directions Paper.
Powers, M.K., 2020. Pilgrimage Tourism in Galicia: A Market Gap Analysis and
Communications Strategy.
Zamyatina, N.A., Solntseva, O.G. and Madiyarova, E.S., 2020, March. Smart Tourism:
InternationalExpertise in Strategic Solutions. In Institute of Scientific Communications
Conference (pp. 744-752). Springer, Cham.