COM273e: Creative Communication Strategies Report Analysis and Review

This report, prepared for the COM273e Creative Communication Strategies course, presents a comprehensive analysis of various marketing and communication concepts. It begins by defining and emphasizing the importance of a Unique Selling Proposition (USP) and a compelling tagline, exemplified by the product 'Moswash.' The report then outlines four strategic approaches for a successful marketing campaign, focusing on understanding the target audience, identifying the USP, selecting the appropriate marketing mix, and effectively managing leads and client data. Furthermore, the report includes a detailed press release announcing the launch of 'Moswash,' a mosquito repellent gel, and concludes with a sample speech for the product launch event. The assignment demonstrates an understanding of strategic communication, marketing principles, and practical application in a real-world scenario.

Running head: CREATIVE COMMUNICATIONS
CREATIVE COMMUNICATIONS
Name of the Student
Name of the University
Author Note

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Group B
A. Moswash is the name of the product which can be used by the person to apply over the body
after having a bath.
USP and Importance
USP’ means unique selling proposition. It is one of the basics of effective marketing and
business that has stood the test of time. A USP can help customers by saving them time when
they consider buying a product or service. Therefore speaking about the definition of Unique
Selling Price it can be said that it is known for mainly referring to the unique benefit exhibited by
the company in order to enable it to stand out from the competitors. Therefore according to the
author the unique selling price is something which is sued to feature out or highlight the benefits
of the products which are very much meaningful to the customers (Rawlinson, 2017).
As described by the person Dr. James Blythe who has termed out the Unique Selling
point as a very important word said that each and every advertisement which is meant to the
student is described through the proposition of the reader.
However the proposition should be strong enough in order to translate the proposition in the first
place.
Tagline and Importance
Tagline is something’s which is used by the company or the business organization in order to
make the product stand out from the competitors which are present in the market. In terms of
entertainment it can be said that tagline is something which serves as clarify of thought. The
main idea which is behind the concept of tag line is that it is known for creating a very dramatic
phrase which is known for summing up the tone of the thought which is related with the product

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or service offered. The main idea behind the concept is to create a very memorable which will in
a way sup up the tone as well as the premise of audio visual concept in the process of selling the
product or good manufactured by the company. Making a tagline will thus help the company in
order to undertake an extensive selling of the product in to the market. The seller thus needs a
key point in order to sell the product serviced by the company (Baruah and Paulus, 2016).
The tagline for the product is:
“NO SMELL WITH MOSWASH GEL”
B. An effective marketing strategy is something which is backed up by the well-researched
marketing plan in order to achieve various types of goals which has been established in the
market. There are various types of cost effective techniques which are used by the companies in
order to connect the organization with the audience, especially with the extensive use of various
types of digital marketing.
4 Strategies which can be used by the company in order to promote the product through
an advertisement campaign are:
Know Your Customers and appeal to their interest - In order to present the product to the
customers it is very important that the campaign is well aware of the audience as well as they
need to understand the importance of the product. The campaign has to promote the product in
such a way that it generates a competitive advantage over the competitors.
Uncover Your Unique Selling Proposition – The marketing or advertising campaign
needs to uncover the unique selling point by uncovering the real reason the customer will buy the
product offered by the company. Here in this case the unique selling proposition of the produce
is that it can be both used by the children and by the adults. Goodwing is the market leader in

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this category therefore they have invested huge amount of time and money in designing the
product.
Choosing your marketing Mix – Choosing the right marketing mix is a very essential
marketing strategy which is used most of the companies. The company therefore first needs to
identify the right customers like people staying in the sub urban areas of the country. The
company has to choose bets pricing strategy in order to beat the competitors.
Manage Leads and Client Data – Regarding the point of managing the leads it can be said
that the campaign should target those customers who are living in areas of lower sub urban areas
of the community. Therefore they should the target customers. Managing client data is managing
various types of useful data which is related to demographics and customer segmentation in the
market.
C.
PRESS RELEASE COMMUNICATION
2/8/2020
Press Release
Time and media for the Press Release
Contract :
Company:
Phone :
Email:
Web :

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Goodwing.Inc is excited to launch its new mosquito gel Moswash
Goodwing is proud to announce that it is going to launch a product which has the
aim to kill the mosquitoes sitting on the human body. The product will be made available
in all the local stores at a very exclusive price. Our Company is very much excited to
launch our new product Moswash today for the betterment of the lives of the people
living in the lower sub urban economic condition (Seeber, Maier and Weber 2017).
Every customer will be able to buy the product from the nearest store or the nearest shopping
mall available. The main aim or motto of the product is to attract the female mosquitoes who will
then intake the smell of the gel applied over the human body and later attract the male
mosquitoes. This will help the male mosquitoes not to bite the human body and cause any kind
of harm to the children and as well as the adult human being.
The tag lien of the product will be
“NO SMELL WITH MOSWASH GEL”
Therefore concluding the press release it can be said that the product will be made as soon as
possible and then made available to the local stores for saving the human beings from getting
mosquito bites.
D.
THE SPEECH FOR LAUNCH
Good evening ladies and gentleman.
I welcome you all to this event, particularly the representatives of the lower sub urban areas and
the Health care department staffs of the country. I would like to make a special welcome to Mr
Ronald Kurida from NEC Japan and Mr Kusaka from Germany who have travelled to be with us
to finalize a significant step with us for the product launch tonight in this mega launch event.

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This evening we all are gathering over here to help the industry by launching this special product
which has the main aim of killing the mosquitoes in the lower sub urban areas of the country. In
the previous years there were no such product available in the market which could directly attract
the female mosquitoes living in the area and help killing the male ones. Our product which is
Moswash has to be applied on the body of a particular being ad the sweet smell of the gel will be
attracting the female mosquitoes which in term will attract the male ones and kill them. The
product has been made up of a range of local, state, and national operators, it is credit to find out
that most of the people living in the lower sub areas of the country will be able to buy the
product as because it will be made available at a very cheap price in the market.
The health care industry will thus be congratulated on progress thus far. However as a part of
further improvements which will be made with the product after the launch, the Aged Care
Industry as well as the Health Care INDUSTRY Specialist Will be available to meet the
challenges of rapidly increasing demand in the market.

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References
Rawlinson, J. G. (2017). Creative thinking and brainstorming. Routledge.
Seeber, I., De Vreede, G. J., Maier, R., & Weber, B. (2017). Beyond brainstorming: Exploring
convergence in teams. Journal of Management Information Systems, 34(4), 939-969.
Al-Samarraie, H., & Hurmuzan, S. (2018). A review of brainstorming techniques in higher
education. Thinking Skills and Creativity, 27, 78-91.
Baruah, J., & Paulus, P. B. (2016). The role of time and category relatedness in electronic
brainstorming. Small Group Research, 47(3), 333-342.