Creative Direction for Advertising: Case Studies on Pot Noodle, Water

This report delves into the concept of creative direction for advertising, focusing on brand development and creative concepts. It presents three specific challenges across diverse industries: the funeral industry, Pot Noodle, and tap water. For the funeral industry, it addresses challenges related to appealing to individuals and maintaining professional ethics, proposing solutions focused on community engagement and high standards of service. In the case of Pot Noodle, the report tackles the perception of it being a low-cost and unhealthy food, suggesting it be promoted as a quick and nutritious meal option for social gatherings. For tap water, it counters the misconception that bottled water is safer, highlighting the environmental costs and health concerns associated with plastic bottles, advocating for tap water as a more sustainable alternative. The report concludes by emphasizing the essential role of advertising in influencing consumer decisions and presents the problems, challenges, target audience, and deliverables for each advertisement. Desklib provides similar solved assignments for students.

PART 2
Creative Direction for
Advertising

Table Of Content
Introduction
A career in the funeral industry
Pot noodle
Tap Water
Conclusion
References

Introduction
 The concept and term of the Creative Direction for Advertising
can be defined and reflected as the one that is associated and lead
with the brand development that primarily and specifically deals
and focuses on the creative concepts that are tend to be
surrounded a brand
 Thus the Creative Direction for Advertising consists of the part
level of creative and part level of the strategy along with the
having and leading out the creative direction that in turns ideas
and lead in to the reality in form of having some advertising
campaigns, creation of the logos along with any other sort of
marketing collateral. The current presentation is based on
creation of the 3 different specific challenges, outcomes and
visual proof.

The funeral industry
 Specific challenge: The major problems and concerns that are being
encountered and analysed as a crucial ingredient that storage containers
appealing in persons about just the appealing professional life tend to
conform to the expectations and encompass of the reality that how
many possibilities and economic expansion of the skill and
technological perspective of course is being endorsed and result out by
a work together with assessing and going to review the chances of
having advancement and gain knowledge of the governance skills and
knowledge.

Continue…
Solution: Based on the current study and reach work it has been
analysed that the funeral services industry tend to have and focuses
with a strong community and the leading of the highest standards of
professional ethics and it aim is to provide a funeral service that
exceeds your expectations, delivering the highest standards with
warmth, compassion from sincere staff that take care in looking after
the smallest detail.

Pot Noodles
 Problem: Pot Noodle is perceived as a low-cost,
unhygienic, and reduced dish, connected with a sloppy
approach to cuisine. Pot Noodles have unusually high
calorie content. With 8.5g of the recommended 20g of
fat content per day in the traditional Chicken and
Mushroom type, one pot contains a shocking 43 percent
of a typical adult's monthly heavy fat consumption.

Continue…
Solution: the pot noodles supports the
quick way of cooking and serving at the
time of dinner party with friends as it
supports high nutritional intake and
flavoured taste.

Tap Water
 Problem: It is a common misconception that bottled
water is safer than clean running water. The World
Health Organization discovered plastic particles in 90%
of plastic bottles in 2018. Bottled water frequently
includes BPA and other plastic pollutants. This has been
related to organ damage, as well as a variety of
malignancies.

Continue..
Solution: This suggests that drinking water
has a 3500 times greater natural capital
cost over tap water. A further method of
calculating this shocking result is to declare
that tap water has 0.0003% of the effects
of plastic bottles.

Conclusion
As per the above presentation it has been
concluded that in present time advertising
play essential role in daily life because
most of the people influence by these
advertisement and take decision in regard
of products. In this report prepare three
advertisements that based on the different
topics and present problems, challenges,
target audient and deliverables.

References
Boateng, H. and et. al., 2022. Exploring Drivers of
Performance in Advertising Firms in Ghana: A
Perspective of Attribution Theory. In Marketing
Communications in Emerging Economies, Volume
II (pp. 175-198). Palgrave Macmillan, Cham.
Vadakkepatt, G. and et. al., 2022. Can advertising
benefit women’s development? Preliminary insights
from a multi-method investigation. Journal of the
Academy of Marketing Science, 50(3), pp.503-520.
Shankar, S., 2022. Reprint Retrospective: Nothing
Sells Like Whiteness: Race, Ontology, and American
Advertising. Advertising & Society Quarterly, 23(1).