Creative Enterprise and Innovation Analysis: Premier Inn Hotels Report

This report analyzes the creative enterprise and innovation strategies of Premier Inn Hotels, focusing on its growth, market position, and responses to consumer needs. The report highlights Premier Inn's extensive network of hotels and restaurants, its goal to be the best budget hotel brand, and its rapid expansion. It examines the company's use of functional teams, feedback mechanisms, and technological advancements to improve performance and stay competitive. The analysis also discusses the company's supply chain challenges, innovation failures, and the impact of the COVID-19 pandemic. The report concludes by emphasizing Premier Inn's success in the marketplace, supported by its large scale and diverse offerings. References from various journals and books are also included to support the analysis.

Creative Enterprise
and Innovation

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
2.3 Account and findings-............................................................................................................3
REFERENCES................................................................................................................................5

MAIN BODY
2.3 Account and findings-
By taking the interviews it has been identified that Premier Inn Hotels is having many
number of the hotels and the restaurants within the different locations. This hotel is having
almost 1600 hotels and restaurants which makes this organisation very large and visible among
the visitors. While taking the interviews, it was found that the Whitbread company's main aim is
to become the best budget hotel brand in the highly competitive market as it is having around
8000 rooms in the chain within the UK as well as around 7000 to be opened in the Germany.
This shows that the company is growing at very fast pace by increasing the number of the rooms
and the overall hotels at various places. The Premiere Inn hotels are constantly making the
changes within the organisation for improving the overall performance of the business by
increasing the efficiency level of the staff members (Owen and et.al., 2021). The company is
responding to the needs of the customers as well by effectively researching and understanding
the needs and wants of the consumers.
This organisation is using effective development strategies which is allowing them to stay
ahead in the highly competitive market. The company is using the unique operational model
which is allowing the Premier company to grow significantly as compared to its competitors. As
the company is understanding the needs and wants of the consumers, this is allowing the
company to succeed in increasing the market share. Whitbread has developed various functional
teams which is helping them in generating the new ideas innovatively (Thal and Shahady, 2018).
These teams pays attention towards consumer trends which helps them in generating the new
ideas for company's growth. It has been identified that the company is also taking the feedbacks
from the guests which is helping them in identifying the areas where the improvements are
required.
The company is having various kins of the rooms which is making the Premier Inn hotels
very exciting for the visitors as well as this helps them in staying unique from the competitors.
This organisation is adopting the advanced technology within the business that is for the
checking in/out, controlling the temperature of the rooms and many more (Al-edenat, 2018).
Some of the technological advancements which has been adopted by the companies are such as
strategic payments, restaurant transformation and strategy as well as people transformation. In
interview, it was found that the hotel is continuously improving through the enterprise and the

innovations within the company. The innovation teams of the organisation helps in setting the
best budget hospitality organisation in the overall world. The main aim within the organisation
is to work ion the teams effectively who will be focusing on the development of the solutions
against many of the business problems as there are number of the challenges which are faced
while innovation in the organisation.
The Premiere Inn Hotel is having the effective supply chain within the business as
development of the rooms and the products is very difficult due to the reason that there are
various issues regarding the supply chain and issues. The company effectively measures the
innovation within the business for evaluating the progress which is on the basis of the project
that is if its is the cost saving measure, the company measures the success on this comparing to
the labour targets. The company has grown much by generating new ideas but the company has
also faced some innovation failures in the year 2010 as the innovation which was build was
highly expensive to be run within the business (Lenart-Gansiniec, 2019). Along with this, it was
found that the company has faced various social problems and the organisation is effectively
taking the corrective measures to tackle and respond to these problems.
The emergence of the COVID 19 pandemic has also affected the innovation of the
organisation as this pandemic has increased the dependence over the digital technology for the
social, professional as well as the recreational needs. During this time, it was become very
difficult for the companies to understand the various requirements which has created the
problems within the organisation. This stopped the company's innovation team to adopt the
advanced technology at this time. From the overall interview, it has been illustrated that Premiere
Inn hotel is very large organisation as well as it has having various branches across the national
boundaries and having such rooms and number of the hotels, this is allowing the company to get
success within the marketplace (Biemans, 2018).

REFERENCES
Books and journals
Al-edenat, M., 2018. Reinforcing innovation through transformational leadership: mediating role
of job satisfaction. Journal of Organizational Change Management.
Biemans, W.G., 2018. Managing innovation within networks. Routledge.
Lenart-Gansiniec, R., 2019. Innovation management within the organisation. In The Routledge
Companion to Innovation Management (pp. 363-376). Routledge.
Owen, R., and et.al., 2021. Organisational institutionalisation of responsible
innovation. Research Policy, 50(1), p.104132.
Thal, A.E. and Shahady, D.E., 2018. Is your organisation ready for innovation. Defense
Innovation Handbook: Guidelines, Strategies and Techniques; Badiru, AB, Barlow, CB,
Eds, pp.190-209.