Creative and Ethical Leadership Report: Marketing Manager Perspective

This report examines creative and ethical leadership from the perspective of a prospective marketing manager. It begins with a personal statement outlining career aspirations and relevant skills, followed by a self-reflection on past experiences, highlighting strengths such as communication, research, and analytical skills, while also identifying areas for improvement, like problem-solving and team-working skills. A personal development plan (PDP) is then presented, detailing strategies for enhancing these skills over a specific timeframe. The report also includes industry research, analyzing the car rental industry, specifically focusing on the challenges faced by Hertz due to COVID-19 and suggesting leadership approaches like situational and transactional leadership to navigate these challenges. The report concludes by emphasizing the importance of creative and ethical leadership for effective management and achieving organizational goals in a dynamic business environment.

Creative and ethical
leadership

Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Personal statement.............................................................................................................................3
Self - reflection on experiences.........................................................................................................3
Personal development planning (PDP)..............................................................................................5
Research on suitable leadership in the industry.................................................................................6
CONCLUSION....................................................................................................................................8
REFERENCES....................................................................................................................................8

INTRODUCTION
Leadership is considered as ability or skill of a person through which they can
effectively manage their work as well as organization operations. It is essential for a company
management to have effective leadership skill as that will help in conducting working
operations in best manner for attainment of desire goal (Ali and Yildiz, 2020). The respective
report include information about a creative and ethical leadership of a person. Moreover it
also include several factors which are required to become a creative and ethical leader.
Topics covered in respective project are personal statement of an individual, self – reflection
on experiences and personal development planning. Along with this it also showcase research
on suitable leadership in the industry.
MAIN BODY
Personal statement
I want to work as a marketing manager in a car rental company and for that I need to
have several skills, abilities and knowledge so that I can perform best in company. I have
several skills and abilities which show that I am the best person for the respective profile such
as I have effective communication skill. It is so because during my course I easily interact
with other as well as I also make other understand about my topic. This skill will help me in
interacting with potential customers and satisfy them by understanding their need, demand or
expectation (Amayreh, 2020). This skill also help in managing staffs in proper way which
leads to accomplishment of work effectively.
Self - reflection on experiences
I want to be a marketing manager at the car rental company. I want to develop my
career in marketing because during my university I understand or determined that I am
interested in that field as well as in respective filed I able to develop creative and innovative
ideas. During my university I go through a training program in a company where I was
working in a marketing team and during that I understand my several are strengths which
help in completing work on time. On the other hand I also determined that I want that I need
to enhance some of my skill which help in develop more effective and successful career in
respective sector. In team my responsibility was to do research and determine current trends
as well as identify best social media channel for the company so that they can attract more
and more customers towards their products and services. Along with this responsibility, I also
need to give presentation of my whole research work in front of my seniors so that they can

develop decision accordingly. During this I determined that I have several skills which help
me in accomplishing my goal and objectives successfully such as I have effective research
and analysis skills. Through this skill I do proper research on the work which I have given as
well as I also determining current trends on regular basis that help seniors in develop decision
or improving in the current one (Brackett and McKnight, 2020). Along with this, by having
effective analytical skill I evaluate the best social media channel according to company
products and services. By my research work my seniors able to conduct their work more
effectively as well as they also appraise me on this talent or skill.
During training period I worked in a team that provide me numbers of opportunity to
showcase my strength skill as well as during this I also understand my weakness. During
working in team I understand that I have effective communication skill because I properly
interact with my team members as well as seniors. This will help us in minimizing the
situation of conflict in team that may directly impact on our performance negatively. In
addition to this, while working in a team I also determine that I have flexible skill according
to which I can module myself according to the requirement of situation. For example I
generally work inside the office but one day I need to go out for field research so during this
change I mould myself effectively and perform properly. During this, my seniors are happy
with my performance as well as they also appraise me with performance certificate.
Moreover, I also evaluate that I have good judgement which help me in determining the best
content for the report as well as it also help me in identifying the best social media for my
firm where they advertise about their operation, products and services successfully
(Greenbaum and et. al., 2020). The good judgement skill also help in identifying good friends
for me who help me in my growth as well as through this I also determine toxic people from
which I can maintain social distance.
On the other hand I also able to understand my weak skills that I need to enhance or
improve in order be a successful marketing manager in a car rental industry where I want to
work. I need to enhance my problem solving skill because I effectively communicate with
people but I am not able to solve their as well as mine problem. Due to which sometime I get
irritated because for my decision I need to be independent on other that I not wanted to be. So
it is essential for me to enhance my problem solving skill. Moreover, I also need to improve
my team working skill as sometime I got irritated by listening opinion of so many people at
that time sometime I sought on other. So I need to enhance my team working skill so that I
can effective work in a team as well as it is also helpful in my future career development as

the marketing manager. Along with this, in order to work in a team I also need to be patience
so that I will not sought on my team members as this will impact negatively on the
environment of team as well as it also affect my and team members performance. So I also
need to enhance my patience skill properly for my as well as my teammate’s performance
and productivity. Furthermore I also need to improve my presentation skill as while I am
giving presentation of my research work I get little bit confuse as well as I also not much
confident on my work (Osunka and Unachukwu, 2020). This is also noticed by my senior and
they say to enhance respective skill as that will helpful in the future growth. I also need to
enhance my persuade skill because during presentation I try to influence my senior but I not
able to be succeed as it also impact on my presentation. So I need to enhance my persuade
skill so that I can effective influence my customers, client and employees by becoming a
marketing manager in car rental company.
So at the last I get to know my strength skill are communication skill, flexible skill,
research and analysis skill and good judgement skill. But I also need to polish these skill so
that I can make effective as well as successful career as the marketing manager in a
multination company of car rental industry. Moreover I also understand that I need to
improve several skills such as problem solving skill, team working skill, patience skill, and
presentation skill and persuade skill. It is so because by increasing or improving these skills I
able to conduct more effective work as the marketing manager. According to my manager
during the training they also agree on my decision to enhance these skill for the development
of a successful future in the car rental industry.
Personal development planning (PDP)
It is considered as tool or technique which help a person in improving their skill and
abilities so that they can enhance their performance at workplace (Prastio, Indradewa and
Syah, 2020). The personal development plan of me is given below, through which I can plan
how to improve my weak skills effectively.
Skills to
improver
When to
improve
How to
improve
What will
expected result
Impact on
leadership
capabilities
Problem
solving skill
In next 5
months
In order to
enhance
problem solving
skill I will attain
workshops to
understand how
By enhancing
problem solving
skill I can
effectively solve
issues of others or
team members.
It impact
positively on my
leadership
capabilities as I
able to
understand

other solve
issues. I mainly
use observation
tool.
This will help me
in becoming best
marketing
manager.
others issues as
well as I also
able to resolve
them effectively.
Team
working skill
In next 4
months
In order to
enhance
respective skill I
will work in
team so that I
know how to
work in team
effectively.
Moreover I also
try to take
suggestions to
improver it
successfully.
By enhancing
respective skill I
will become
effective
employees as well
as manager who
know how to work
in team and attain
desire goal
successfully.
Respective skill
impact
positively on my
leadership
capabilities as I
able to handle
team in
successful way
as well as I also
able to get
opportunities of
growth as
effective leader.
Patience and
persuade
skill
In next 6
months
In order to
improve
respective skill I
will see videos
as well as attain
sessions so that I
know how can
be patience in
every situation.
Moreover
having persuade
skill I able to
influence other
and for that I
will take session
with senior.
By enhancing
respective skill I
will be able to be
patience which
help me in handle
my team as well as
understanding
others perspectives
in effective and
appropriate manner
(Wadei and et. al.,
2020).
By having
patience skill I
become calm
leader who
understand other
perspective as
well as situation
in proper way.
In addition to
this it also help
in developing
proper decision.
My persuade
skill help in
influencing
others.
Presentation
skill
In next 7
months
In order to this I
will attain
classes so that I
can understand
how to do
effective
presentation.
Moreover I also
do practice by
myself.
By enhancing this
skill I able to
conduct effective
presentation which
increase growth
chance at the
workplace.
By having
respective skill I
able to do
proper
presentation in
front of senior,
clients and
customers which
increase my and
company
productivity.
Research on suitable leadership in the industry
In this section situation analysis is conducted in order to develop understanding
related to the industry. Industry analysis is considered as market evaluation tool which is used

by a company or analysts in order to understand competitive dynamic of a specific industry.
Through this they mainly get to know what is happened in industry such as demand supply
statistics change or so on. It mainly include major three elements i.e. underlying forces at the
workplace, overall attractive factor of industry as well as critical factor which determine an
organization success in a specific industry (Younas and et. al., 2020). In respect of car rental
industry in which Hertz rental car is operating. Through the industry analysis it is determined
that they are experiencing bankruptcy situation due to COVID 19. In this time respective
company need to have creative and innovative leadership so that they can overcome the
situation successfully. Moreover, in respect of this Hertz rental car may adopt different
leadership styles which are mentioned below:-
 Situational leadership theory – According to respective theory leader adopt creative
way to make employees understand about the situation through which company is
currently going. In respect of Hertz rental car, their leadership conduct meeting and
make employees understand that they are going through tough situation as well as
they need to do more effective work. In respect of this respective company leader may
develop whole setup of office according to guideline so that employees feel motivated
that their firm is taking care of their employees during pandemic.
 Transactional leadership theory – It is considered as management leadership theory
which is revolve around the organization, teamwork as well as role of supervision.
Respective theory include rewards and punishment according to the action of leader.
It is one of the often theory used by an organization to motivate employees that help
in overcoming any issues successfully (Zhao and et. al., 2020). In respect of Hertz
rental car they are facing issues related to bankruptcy so in this situation they use
transactional leadership theory and develop creative and innovative strategies which
motivate employees to do work effectively even if it required overtime.
Along with this leadership theories, Hertz rental car also need to adopt ethical theory
so that they conduct work effectively as well as properly at the potential market overcome
from the bankruptcy situation successfully. Below some of the ethical theories are mentioned
which may adopted by respective company:-
 Deontological ethical theory – According to this theory in a company it is essential to
respect the idea of employees. In respect of respective their management will identify

every employee duty according to their knowledge as well as they also respect every
staff’s ideas in respect of their current situation.
 Virtue ethical theory – In respect of this theory of ethics it is necessary to considering
that virtues help in developing a good public relations at the professional level. In
addition to this, it is essential to develop a decision in light of those favoured virtues.
It is necessary for Hertz rental car to understand all the leadership and ethical theories
as that will help in developing effective decision. Moreover there are some other creative and
innovative ideas which respective company may adopt, which are mentioned below:-
 Develop inventive programming – In regard of this, Hertz rental vehicle additionally build up
a product through which they can guarantee that their workers are following all the rules or
not. In regard of this, organization nay create innovative programming which remember a
stage for which drivers need to do video call to client whom they take ride and show entire
cycle of cleaning the vehicle and furthermore measure their temperature (Zhao and et. al.,
2020). After that it will be rely upon the client that they are taking the ride or not as they are
fulfil with cycle of driver or not. Additionally client may likewise request do sanitisation
measure again when driver come to area.
 Improver booking programming – In regard to determine issues identified with booking and
valuing the board an organization may lead in their booking framework. In regard of Hertz
rental vehicle they may receive advance element which help in dealing with the booking
framework appropriately just as they additionally use innovation so when there is more traffic
on programming it not get hand.
CONCLUSION
By conducting evaluation of above mentioned topic it can be summarised that for
every person it is essential to understand their strength and weakness as through that they can
develop effective decision which help in career growth. In respect of this an individual need
to evaluate themselves by determining their strengths before applying for the job as through
that they can understand whether they are best for the role or not. It also help in determining
weaknesses which they can overcome to be a successful person in future. In addition to this a
person also need to determine conduct self – reflection activity as that will help in
understanding issues which impact on their skill as well as capabilities. By understanding
weaknesses a person need to develop a personal development plan as through that they can
determine best way to polish their skill and overcome weaknesses. In addition to this a person
also need to understand industry in which they want to work.

REFERENCES
Books and Journals
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Amayreh, K., 2020. The role of strategic leadership in increasing ethical practices among
pharmaceutical organizations in Jordan. Management Science Letters,. 10(10).
pp.2371-2378.
Brackett, H. and McKnight, E.D., 2020. 4. Healing the Ethical Cleft: Phronesis and
University Ethical Leadership. Philosophy and Theory in Higher Education. 2(1).
pp.69-89.
Greenbaum, R. L. and et. al., 2020. Moral Burden of Bottom-Line Pursuits: How and When
Perceptions of Top Management Bottom-Line Mentality Inhibit Supervisors’ Ethical
Leadership Practices. Journal of Business Ethics, pp.1-15.
Osunka, E. C. and Unachukwu, G. O., 2020. RELATIONSHIP BETWEEN
PRINCIPALS’TRANSFORMATIONAL AND DIRECTIVE ETHICAL
LEADERSHIP BEHAVIOUR AND TEACHERS’JOB RELATED STRESS IN
SECONDARY SCHOOLS IN ENUGU STATE, NIGERIA. European Journal of
Education Studies.
Prastio, D., Indradewa, R. and Syah, T. Y. R., 2020. Ethical Leadership Effect Trust in
Leader, Work Engagement and Burnout Over Turnover Intension. Journal of
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Wadei, K.A. and et. al., 2020. The Mediation Effect of Ethical Leadership and Creative
Performance: A Social Information Processing Perspective. The Journal of Creative
Behavior.
Younas, A. and et. al., 2020. Positive psychological states and employee creativity: The role
of ethical leadership. The Journal of Creative Behavior, 54(3), pp.567-581.
Zhao, J. and et. al., 2020. How CEO Ethical Leadership Influences Top Management Team
Creativity: Evidence From China. Frontiers in Psychology, 11, p.748.