Icon College: Creative & Ethical Leadership Report - BUS115

This report examines creative and ethical leadership within the context of a Regional Sales and Marketing Manager role in the UK car industry. The report utilizes a 360-degree appraisal method, gathering feedback from customers, peers, and a supervisor to evaluate leadership performance. The results highlight strengths in ethical conduct and time management, while identifying weaknesses in motivating employees and leadership skills. The conclusion emphasizes the need to develop stronger leadership abilities to improve overall team performance, while also acknowledging the individual's creative leadership approach in devising strategies to meet targets. The report includes references to relevant academic sources and an appendix with the questionnaire used for the appraisal.

Creative & Ethical Leadership

Table of content
 Introduction
 Research Method
 Results
 Conclusion
 References
 Appendix

INTRODUCTION
 The target job is to become a Regional Sales and Marketing Manager within car industry.
 In UK, the market of car factory industry is continuously increases because it caters the
products by analyzing the need of customers.
 In this industry, leaders use different leadership style and ensure that they comply with all
ethical principles so that success of a business do not affect.
 In this, questionnaire will be designed in order to evaluate my performance on the basis of
360-degree appraisal.

Research Method
Strategy Qualitative
Sampling it is 360 degree appraisal, I select
further three individuals including me
such that customers, peers and
supervisor.
Technique Open ended questionnaire
360 degree Appraisal
Customers
PeersSupervisor
Myself

Results
Strength Weakness
 Ethical leader
 Strong customer
service abilities
 Problem solving skills
 Time management
skills
 Need to improve
leadership skills
 Not able to
motivate
employees
effectively
 By analyzing the views of customers, it is interpreted that
they all are satisfied with the customer service offered by a
firm (me).
 Also, peers stated that I am not efficiently motivate
employees because of having poor leadership skills.
 Further, supervisor is satisfied with the performance
because I have a strong time management ability that assist
to complete the work on time.

Conclusion
 Through 360-degree appraisal, it has been concluded that I act ethically at workplace but I
do not possess strong leadership skills.
 As a result, I am not able to motivate employees, this in turn affect the entire working
performance.
 Also, through analysis, it has been summarized that I am a creative leader because I
provide range of strategies in order to meet the specific targets.

REFERENCES
 Coffey, D. and Thornley, C., 2020. Britain’s Car Industry: Policies, Positioning, and
Perspectives. In New Frontiers of the Automobile Industry (pp. 137-161). Palgrave
Macmillan, Cham.
 Engelbrecht, A.S., Heine, G. and Mahembe, B., 2017. Integrity, ethical leadership, trust
and work engagement. Leadership & Organization Development Journal.
 Zondo, R. W., 2018. The influence of a 360-degree performance appraisal on labour
productivity in an automotive manufacturing organisation. South African Journal of
Economic and Management Sciences.21(1). pp.1-7.

Appendix
Particulars List of questions
Customer  Are you satisfied with my customer service?
 Am I able to solve all your queries ethically?
Supervisor  Do you think I perform task on time?
 According to you, I am able to deal with organizational
problems?
Peers  Do you think I act as an ethical leader?
 Do you think that I am and motivate employees?
Myself  Am I act as a creative leader?
 Am I perform task by complying ethical principle?