This report, prepared for Icon College's BUS115 module, explores creative and ethical leadership skills, focusing on self-appraisal, reflection, and self-management within a marketing executive's professional context at Morrisons. The report includes a self-appraisal detailing strengths like communication and work ethic, and weaknesses in team cooperation and analytical skills. A survey methodology using questionnaires is described, followed by findings from 360-degree evaluations highlighting the importance of leadership, employee motivation, and effective communication. An analysis of these findings emphasizes areas for leadership skill improvement, leading to a personal development plan addressing communication, decision-making, and conflict-resolution skills. The report concludes with a summary of the findings and a list of references.
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