Creative Industry Proposal: Value Addition and Resource Management

This project is a proposal for a website designed to connect students, university management, and creative companies within the creative industry. The proposal details stakeholder management, emphasizing the benefits for students seeking internships and employment, the university's role in providing alumni mentorship, and companies' access to talented students. The project highlights the value addition of the website, including real-time industry exposure, opportunities for students to commercialize their talents, and the promotion of cultural practices. The proposal also addresses resource management, outlining the financial and personnel resources needed, including funding from the university and student subscriptions. The project aims to foster skill development, provide a platform for showcasing talents, and contribute to students' career and professional development.

Creative Industry Proposal 1
CREATIVE INDUSTRY
By [name]
Course
Professor’s Name
Institution
Location of Institution
Date

Creative Industry Proposal 2
Stakeholder's management
Stakeholders are groups affected by a project in one way or the other (Morgan, Pritchard
and Piggott 2003). In this case, stakeholders are students, university management, organizations
and companies providing creative content to the public. Students will find organizations and
companies from where they can seek internship opportunities and even employment upon
graduation. University management will provide valuable information to bring alumni together,
who will mentor and encourage the current students. Furthermore, creative companies will have
a pool of students from where they can choose top talents to drive their growth strategies.
Additionally, the website will provide old and current students with a platform to showcase their
talents and sell their ability to potential employers and even get opportunities to stage their
talents to the public.
Value addition
According to Keeney and Keeney (2009), value addition involves adding features to a
basic line. The website will add value to students by giving them real-time exposure to the
creative industry. They will be studying alongside engaging in practical creative activities.
Besides, the site will help student commercialize their talents to the public for financial gains.
When several students get a stage to tell their story, they will be harnessing cultural practices of
the society which help perverse original societal culture. In addition to bringing different
students together, there is growth in social infrastructure since different students stage variety of
cultural practices. Above all, students get opportunities to showcase their talents which
ultimately contribute to their career and professional development. They overcome stage fright
besides improving on communication and public speaking.

Creative Industry Proposal 3
Resourcing
Resources are very vital in driving development agenda for individuals, companies, and
organizations (Bhagavatula et al. 2010). The project will require financial resources to design
and host the website. The website will also require personnel to upload creative content and
handle inquiries from the stakeholders. We shall request the university through the creative
department to finance website designing and hosting. Since the project directly caters for student
welfare, we shall request the head of student welfare to hire and train one person who will handle
inquiries as students will be in class. Apart from the university, the creative students shall also
subscribe to the website where they will pay a small fee to organize creative events for skills
development. The old student can sponsor public stages where students will showcase their
cultural dances, plays and even drama to build their skills and also get income from entry
charges (Barrowclough and Kozul-Wright 2008).

Creative Industry Proposal 4
References
Barrowclough, D. and Kozul-Wright, Z. eds., 2008. Creative industries and developing
countries: voice, choice and economic growth. Taylor & Francis.
Bhagavatula, S., Elfring, T., Van Tilburg, A. and Van De Bunt, G.G., 2010. How social and
human capital influence opportunity recognition and resource mobilization in India's handloom
industry. Journal of Business Venturing, 25(3), pp.245-260.
Keeney, R.L. and Keeney, R.L., 2009. Value-focused thinking: A path to creative decision
making. Harvard University Press.
Morgan, N.J., Pritchard, A. and Piggott, R., 2003. Destination branding and the role of the
stakeholders: The case of New Zealand. Journal of vacation marketing, 9(3), pp.285-299.