Analysis of Creative and Innovative Management Processes at Du Firm

This report provides a comprehensive analysis of creative and innovative management processes within the Du firm, a telecom company. It explores the innovation management process, leadership strategies, and the influence of vision and mission on generating creative ideas. The report also examines analytical tools for identifying innovative ideas, assesses the risks and benefits of creative management, and discusses change models for implementation. Furthermore, it addresses stakeholder communication, identifies barriers to innovation, and proposes strategies to overcome these barriers. The report emphasizes the importance of training, employee motivation, and a supportive environment to foster innovation and achieve organizational goals. It includes SWOT analysis, risk assessments, and strategies for effectively communicating ideas and overcoming challenges in the implementation of creative and innovative management practices within the firm.

Creative and Innovative Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 evaluation of current and innovative management processes in the company.....................1
1.2 How to lead others to positively embrace innovation and change........................................2
TASK 2............................................................................................................................................3
2.1 Assess the influence of vision and mission on generation of creative and innovative
management processes in a firm.................................................................................................3
2.2 Analytical tool to identify potential creative and innovative management ideas.................4
2.3 Assess risks and benefits of creative and innovative management ideas..............................5
2.4 Change models to support the implementation of creative and innovating management
ideas.............................................................................................................................................6
TASK 3............................................................................................................................................8
3.1 Appropriate rationale to persuade stakeholders of the company of the benefits of a creative
and innovative management idea................................................................................................8
3.2 communicate a creative and innovative management idea to stakeholders of the firm........9
3.3 Establish key objectives and priorities for an implementation of a creative and innovative
management ideas using feedback from stakeholders..............................................................10
TASK 4..........................................................................................................................................11
4.1 Assess the barriers to the implementation of a creativity and innovative management idea
in an entity.................................................................................................................................11
4.2 plan a strategy to overcome identified barriers to the implementation of a creativity and
innovative management idea in an entity..................................................................................12
4.3 How strategy plan for overcoming barriers will ensure innovative change is achieved.....13
4.4 Communicate a strategy plan for overcoming barriers to relevant stakeholders in the
company....................................................................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
To innovate a product in the company they must follows innovation management process
phases which helps to set desired goal of an entity. Du firm provides good quality product and
services to the client in telecom area. There are different types of barriers to communicate with
the stakeholder and understand their needs so there are many tools that can easily solve these
issues in a firm. This report includes innovation management process, risk and benefits, types of
barriers, strategic plans and policies, key goals and priorities, benefits of creative and innovating
management ideas.
TASK 1
1.1 evaluation of current and innovative management processes in the company
Innovation management is most important and effective part of an operation of many
businesses, as the identification of the importance of initiatives with the innovation has become
much essential. There are different types of approaches and strategies of innovation management
processes. To innovate a product in an entity a leader and a manager has a responsibility to
provide appropriate training and development to an employee soi that they can easily work for
the innovation product in a firm. Du firm provides advanced and enhanced mobile technologies,
internet services and digital television to the customers. Basically it provides appropriate telecom
services to a client (Hotho and Champion, 2011). There are different phases of innovation
management process in Du company as follows:
Setting the objective for the process: For the particular innovation the manager and a
leader has responsibility to provide appropriate team to an employee so that they can easily share
their ideas and suggestions which helps to set appropriate goal. Teams can be a person, group of
peoples and may even be all the employee of an entity.
Cooperation: Team of an innovation in Du firm they need to work together to get higher
performance and higher productivity in an industry. All the employees in a group they can give
their own ideas for the collaboration solutions. This can be online tools, events and shows. These
all are the sources which helps to share an idea to the management in a firm.
Combination of ideas: each employee has different ideas and suggestion so that a
manager has a responsibility to provide open environment to an employee so that they can easily
give their ideas to build good combination of ideas in an entity.
1

Evaluation of innovation: After collecting the good combination of ideas in a firm they
can easily implement their innovation in the market. When the best idea have been combined, its
time to subject them to evaluation based on the reviews. Idea must be good sand effective that
helps to get higher performance and productivity in an industry (Isaksen and Akkermans, 2011).
Testing the ideas: One the idea has generated then manager has a responsibility to test
the appropriate idea whether it is matching with an appropriate objective op not. If the ideas is
not matching with the target then they need to take effective actions to improve the innovation
process in an entity.
1.2 How to lead others to positively embrace innovation and change
For the appropriate innovation the manager of the Du firm has a responsibility to provide
effective training and development to the employee so that they can easily work together. It helps
to get higher performance and also help to get desired objective of an entity in a market. Leader
need to provide open environment to an employees so that they can easily give their own ideas
and suggestion to the top level management. By providing this kind of environment to the
employee they can give more contribution to innovate a product in a company (Chen, Huang and
Hsiao,2010).
Du company leader provide appropriate guidelines and instruction to an employee for the
innovation process. It helps to increase efficiency in a firm. They need to conduct training
session regarding to effective innovation process in an entity. Employee should know how to
innovate a product and service to get higher performance in an industry. Du entity different
approaches to increase the efficiency of the innovation process management. Leader should
follows effective strategies to motivate the employee in a firm. It helps maintain employee
relation in a company and they also give extra effort to produce innovative product In the
market. Manager should follow different types of leadership strategies that give more profit to
increase the motivation in an employee as follows:
 Vision
 Intelligence
 Vitality
 values
 Confidence
 Courage
2

These all are the leadership strategies which helps to motivate an employee to work
together. By providing appropriate training programs to an employee so that they easily involve
and give more contribution in the innovation process. Du company follows different types of
innovation management process approaches which helps to encourage an employee for the work.
Leader has a responsibility to provide appropriate environment to the employee so that they can
easily share their own ideas and suggestion to the innovation process. By providing effective
training band open environment to an employee they will also give their more contribution to the
work. It helps to increase an overall performance and productivity in a market (MICHAEL,
HOU, and FAN, 2011).
TASK 2
2.1 Assess the influence of vision and mission on generation of creative and innovative
management processes in a firm
Du entity provide appropriate and good quality telecom services to the customers. Based
on the consumer needs they will provide innovative products to a client in the market. It helps to
increase the performance and productivity in an industry. To innovate a product in the firm they
need to follows effective strategies and approaches which help to motivate n employee to work
together. By working in a team they can easily the desired target and objective.
Vision: Du firm has vision to provide secure, valuable and good quality product of
telecommunication services any time and anywhere for the social and economic development in
an industry. Company manager follows different types of leadership strategies to motivate an
employee to work together. Innovation management process has effective types of steps which
helps to create and implement the innovative ideas in an entity (López-Nicolás and Meroño-
Cerdán, 2011).
To create effective management process of innovation they should apply effective and
efficient types of models which help to increase the efficiency of the process in the company.
Creativity and innovation can easily affect the vision of an entity in the market. Sometimes
innovations not properly implemented and created so that it directly affects an overall firm
performance in an industry.
Mission: Mission of Du firm is to develop robust and secure telecommunication network
services on rural and remote areas. For the change and innovation in the firm they need to follow
different types of leadership strategies and innovation management process models which help to
3

increase the firm performance and efficiency in an entity. Sometimes creativity and innovation
affects an overall entity performance in a market so that a manager has a responsibility to use
innovation management process. It helps to build desired target and objective which help to
increase firm performance and also help to increase productivity in an industry (Yu, Yu and Yu,
2013).
Du firm manager provide effective training sessions and program to an employee to
create innovative product. It helps to increase motivation level in the employee. They also need
to take appropriate actions when some problems or barriers occur during the process of
innovation. Based on the issues they ned to take advise and suggestion from the top level
management to solve them effectively. Effective management process helps to get higher
performance and productivity in an industry.
2.2 Analytical tool to identify potential creative and innovative management ideas
Leader has a responsibility to provide appropriate and effective ways to find out the
valuable innovative things which help to increase their company performance and productivity in
a market. They also need to provide advanced technologies which help to find out creative and
innovative ideas. By providing training sessions to an employee so that they can easily work
together to get desired target of an entity in the market (Chaston and Sadler‐Smith, 2012).
Du firm manager follows different types of methods and approaches which helps to
increase the efficiency and also provide appropriate way to set desired goal. There are different
types of analytical tools which helps to identify the actual innovation management process in the
company. Du firm follows SWOT analytical tool to measure the management process of
innovation. It includes mainly four components such as strength, weaknesses, opportunities and
threats.
Manager has a responsibility find out appropriate way to increase the performance and
productivity in the market. They also need to provide effective training and development
sessions to an employee so that they can easily work together. Du company follows a team
structure to work together. They create a specific innovation group and provide appropriate
guidelines to the team members. In the team each employee can give their own ideas and
suggestions to the leader which helps to build good combination of ideas to get desired goal.
Leader also can create good and effective solution for the particular problems (Simonton, 2011).
SWOT of innovation management process in Du firm as follows:
4

Strength
 Concentrated approach
 Lean cooperate structure
 Flexibility culture in the company and easy implementation of changes and ideas
 Higher profit
 Higher efficiency
Weaknesses
 lack of economic scale
 Fluctuations in currency when goods and services are sourced from the UK and china
opportunities
 new market to expand a business
 Effective management process which help to build appropriate solutions
 The can easily maintain employee relation during the innovation management process.
Threats
 Low barriers of the entry
 Business models are limited (Backes‐Gellner and Veen 2013).
2.3 Assess risks and benefits of creative and innovative management ideas
Using innovation into any organisation there is a need of awareness. Every organisation has to
know that which type of innovation is good for there business . So there are some risks involved
while implementing innovation for an organisation .
Product acceptance – some times it is a big issue that is the product created by the
organisation , will be beneficial or not , and the market will accept it or not. If any organisation
manufactures new product it is very important to know that the product must be fulfill all the
requirements of the customers (Carmeli, Gelbard and Gefen, 2010) .
High investment – It is possible that there are more investment to innovate, the result will be
more risk . Some innovation requires high investment which is very risky for the organisation .It
also create complex at many stages. Some time investing in new project may be unsuccessful .
Innovation process is required time , money and positive efforts to achieve the goals. The
organisation should focus on improving quality and the efficiency of their businesses. They
should know that how organisation can protect from risk (Moolenaar, Daly and Sleegers, 2010).
5

Benefits of innovation - Now a days, companies have been using the creativity and more other
inventions for their business growth. In the year 1872 General regulatory summarizes the
suggestions for improvements and innovation. There are some benefits of innovation process ;
 Motivation – Employees of any organisation wants to develop the company in which
they are working. Innovation creates improvements and the person who invents, can
honoured by appreciation. So that motivation increases enormously. Innovation by
formulating ideas and discussing it with other also creates communication.
 Affiliation – common objectives makes groups. While inventing new things fluctuations
can be reduced. Employees of any organisation, knows that company needs creativity to
achive their goals. In the organisation employees can discuss new ideas (Chan, 2013).
 Experience – innovation is a process which increases experience. Employee of any
organization knows that innovation is required for their growth. Inventions increases
experience and empowerment. Every one feels responsible for the product, services or
any other innovations done by them.
Innovation may have become a very useful for every organisation. Businesses gets
advantages from it. It is important to use the methods of innovation affectively for development
of their companies . Employees can shape the workplace and increases the productivity by using
innovation.
2.4 Change models to support the implementation of creative and innovating management ideas
Relationship between employer and employee - The employment services are arises when
employee performs te work given by the employer. The employer is a person who gives the work
to the person who performs for certain remunerations, is known as employee . There are some
obligations and reciprocal rights like labour law and social security laws created for the employer
and employee . Employer makes the rules and regulations or norms for the business goals ,
employee has to implement and fulfil the situations (Linke and Zerfass, 2011) . In the
employment relationship that all the rules and regulation should be clear to understand that who
is responsible for that work .
Organisation . It is a group of employees , labour and employer . There are some
objectives of employer association, which are to develop the industrial relationship , stability in
6

business and to promote the business at different levels . There are different employer
associations in India, ALOE ( the all India organisation of employees ) , EFI (the employers
federation of india ) , IOE ( international organisation of employer ) , SCOPE ( standing
conference of public enterprise ) , CIE ( council of indian employers ) (Abbas and Raja, 2015).
Roles of government in employee's - Business are strongly affected by the government
policies . There are different ways to make the relationship with the government . With the
favour of government , the process of business can be performed very well . They have rights
that they can minimize the cost or any other burdens on private businesses , government can also
reduce the taxes and policies .
Change management models – To survive in the businesses, it is necessary to make
changes and without using change management models organisation can newer get success.
There are mainly eight change management models -
 lewin's change management model
 the mckinsey 7 – S model
 Kotter's theory
 Nudge theory
 ADKAR
 Bridges transition model
 Kubler ross change curve
 the satir change management model
Lewin's change management model – it is a most popular as well as very easy model of
change management . It is a process of three stages, unfreeze, make changes, refreeze. Each
stage has its own section.
Unfreeze: this is the first step ,when any company realizes that they needs to change . It
is a process of analysing every step of improvements deeply . So company should eliminate the
common mistakes. This gives them perspective that they need to change the cause of their
problems .
7

Make your changes - This process is also applies for the perception of the upcoming
change . So organisation should be prepare for the upcoming changes . Once you have prepared ,
it's time to deploy the changes (Genco, Hölttä‐Otto and Seepersad, 2012).
Refreeze – After deploying and measuring the changes , it is necessary to refreeze new
status. Rewards should also be given to those who followed this new method .
The McKinsey 7 – S model - it is also a very useful method of change management
models. This is very important method for the organisation who know that they need to change
but they are not sure what to do and how to do . This approach follows seven aspects -strategy ,
structure systems styles staff skills and shared value .
Kotter's theory – it is a approach which focus the changes which is important for
maintaining momentum. This theory works by forming a strategy , removing barriers , sense of
urgency , good promoters , spread the ideas to the organisation and the acceleration .
TASK 3
3.1 Appropriate rationale to persuade stakeholders of the company of the benefits of a creative
and innovative management idea
Innovation of the product give higher performance and higher proactivity in a market.
The manager has a responsibility to know the shareholder and stakeholder view means that they
are ready for the particular innovation or not. Manager and the top level management has a
responsibility to provide appropriate benefits and advantages of an innovation to the stakeholders
in an industry. They need to convenience them this is the best innovation and it will give more
profit and higher performance to the organization as well as an employee. To innovate a product
they need to follows innovation management process it helps to build good ideas for the specific
innovation (Glăveanu, 2011).
Du firm manager has a responsibility to conduct profiling that will helps to the company
to know an information to tailor the benefits of communication that would suit to a stakeholder
group. Top management should also explain benefits about the creativity and innovation to the
stakeholders that will definitely help to Du to handle an appropriate change. This firm provides
benefits and advantages of the particular changes then they can easily know that this specific
changes will give higher performance to the company in an industry or not. To improve the
8

results or outcome through creativity and innovative management ideas, a senior manager has a
responsibility to distribute an appropriate knowledge to the employees. Manager has a
responsibility to get approval from the stakeholders for the starting of appropriate changing
process (Chen, Lin and McDonough, 2012).
A manager is not responsible for the communication but also they need to satisfy the
consumer needs and stakeholders neds. It helps to increase the company performance and also
helps to increase a productivity in an industry. They also need to decide new technologies and
invest in different areas to expand a business in the market. Manager and top management must
tell the appropriate benefits and advantages of a particular changes to the stakeholders.
Innovation and changes must be effective that will give higher performance and higher
productivity in an industry. Du company provides appropriate and effective training to an
employee so that it will help to increase the efficiency of the process in a firm.
3.2 communicate a creative and innovative management idea to stakeholders of the firm
CEO and a manager is responsible to communicate the changes to the stakeholders in a
market. They also are responsible for the implementation of a change to stakeholders. Manager
has a good communication in an entity so that the can easily communicate with the stakeholders.
They only a person which has an ability ad responsibility to provide appropriate benefits and
advantages to them. Du firm manager has a good communication skills to explain their
innovation to them. It follows different strategies and approaches to tell appropriate information
about the innovation. Management process of an innovation must be effective so that they can
easily get higher performance and productivity in an industry (Martínez-Román, Gamero and
Tamayo, 2011).
One of the best way for the communication is facts. A CEO must have effective and
sufficient information related to a change. While communicating with the stakeholder they must
have facts and data about the creativity and innovation that will be implemented in the firm for
higher success.
Another approach for the effective communication is demonstration in which the
manager and a CEO of Du company needs to explain the innovative and creative idea to a
stakeholder. By providing appropriate and sufficient information to the shareholders they can
easily get higher performance in an industry. Manager neds to provide training sessions to and
employee so that they can easily give contribution to innovate a particular product in the
9

company. Du firm use different types of leadership strategies which help to motivate an
employee in a firm. By providing motivation to the employee they will give more contribution in
the innovation process (Storey and Kahn, 2010).
There are two approaches to communicate appropriate information to the stakeholders.
Effective communication with them it will give more efficiency to the company. Manager and a
CEO has a responsibility to provide data and facts related to the creativity and innovation. If
manager is not able to communicate with the stakeholders then they will definitely reject an
innovation idea. It affects an overall entity performance in an industry.
3.3 Establish key objectives and priorities for an implementation of a creative and innovative
management ideas using feedback from stakeholders
Before planning to invest in the creativity and innovation there are different things which
should be prioritized such as manager has a responsibility to gather appropriate information
about the operations of Du and then determine the essential operations that influence the
performance and productivity in an industry. Manager and the CEO need to create and apply
different types of strategies to implement the innovation. Creativity and innovation must be
executed phase wise by the appropriate aligning the important parts of an entity with the phases.
Financial resources is also essential for the implementation of an innovation. Manager
and a leader has a responsibility to provide effective resources to an employee so that they can
easily innovate a product in the firm. Innovation should be implemented in the area which they
have scope suppose Du company has a scope in the technology are so they need to produce an
innovative product in technical field. It helps to increase overall performance and productivity in
a market. For example, Du may take a decision to invest in a particular change but manager finds
out a problem in this area such as there are no sufficient funds and resources then that will be
risk for an entity. It affects overall performance in an industry.
Another key objective of a manager is to train the employee in the company so that they
can easily implement the changes to get desired goal. Manager has a responsibility to provide
appropriate and effective training and development to an employee. Whenever they need training
they must provide appropriate training sessions and programs to the employees. By providing
sessions related to the changes it helps to improve a company operations. Training also needed
funds that is provided by the top level management in a firm.
10