This report examines Tesla's approach to creative and innovative management (CIM), focusing on its electric vehicle production and sustainable energy initiatives. It analyzes Tesla's current CIM processes, emphasizing participative management and leadership styles. The report explores analytical tools used to identify creative ideas, the influence of Tesla's vision and mission, and the role of stakeholders. It also assesses the risks and benefits of CIM ideas, change models, and strategies for stakeholder engagement. The report highlights Tesla's strengths, including its effective leadership and innovative corporate culture, and discusses barriers to implementation, ultimately offering recommendations for continued success in fostering innovation and creativity. The assignment strictly adheres to Harvard referencing style and citations, as per the assignment brief.