This case study analyzes the challenges faced by Gulf Medical Company, a leading medical device provider in the Gulf Region, in achieving profitable growth. Despite cost reduction efforts, sales growth has been negatively impacted. The assignment aims to find creative solutions to the profitable growth paradox, helping the company increase both sales volume and profit margins. The report recommends strategies such as velocity management, increasing the average unit of sale, cutting low-margin clients, retaining employees and customers, and minimizing waste. Each solution is evaluated based on parameters like anticipated positive impact, degree of risk, ease of implementation, implementation time, senior management support, financial burden, corporate strategy alignment, and strategic value. The analysis suggests that a combination of these strategies can help Gulf Medical Company achieve its long-term goals of profit maximization and sales increase. The evaluation of the solutions against predefined parameters like strategy alignment, Cost, Timing and other related aspects, it could be largely understood that, the given solution is a considerate one with respect to which the three out of the five steps were quite favorable with respect to all the given aspects. Additionally, there did exist certain steps which were not quite favorable in nature and involved a high degree of risk along with higher costs, but the business risk needs to be adopted at a certain time in a business if a business wants to ensure that, it is successfully able to reduce the costs of the business and improve the overall profitability of the organization as well. It is recommended that, Gulf Medicals undertakes the given steps and with respect to this, ensures that it is successfully able to achieve its long term goal of profit maximization along with sales increase.