Creative Sectors Report: Analysis of Graphic Design Pathway, Company

This report provides a comprehensive analysis of the creative sectors, with a specific focus on graphic design within an advertising company. The student explores their career pathway, highlighting key factors such as pre-production, digitalization, presentation skills, and the legal aspects relevant to the creative industry. The report details how these elements impact the student's work and the development of an advertising company. It examines various modules and lectures, including those on graphic design, photography, and digital presence, to illustrate how they contribute to the company's goals of attracting and retaining clients. The report also discusses the importance of presentation, pitching, selling ideas, and adhering to legal regulations within the creative sector. The conclusion summarizes the importance of determining a proper career pathway to develop a successful career.

Creative Sectors

Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Reflect how the topics relate specifically to own pathway/creative sector.........................................3
CONCLUSION....................................................................................................................................5
REFERENCES....................................................................................................................................7

INTRODUCTION
For every person it is essential to develop effective career pathway as that will help
them in developing effective decision according to the future requirement as well as it also
help in attaining growth opportunities successfully (Capron, Sagot-Duvauroux and Suire,
2020). Career pathway is consider as small group of jobs within career cluster which required
similar kinds of skills. Every cluster of career include several career pathway. It is necessary
for a person to understand their career pathways and accordingly develop their skills, abilities
and knowledge as that help in attaining future growth successfully. The respective report is
based on the career pathway of the graphic designer as well as it include awareness of several
primary factors within the specific creative sector. In addition to this it also include range of
information as well as formulate judgements related to sector as well as it also describe about
the appropriate formats for a range of information related to pathway.
MAIN BODY
Reflect how the topics relate specifically to own pathway/creative sector
Career pathway is determined as the small group of the occupations within a cluster of
career. Moreover occupations within pathway share common skills, interests as well as
knowledge. In order to make a successful career it is essential for a person to decide their
own interest career path or creative sector as that will motivate them in conducting work in
effective manner so that work will done properly and effectively. This will also help a person
in deciding their skills as well as abilities which they required in order to make a successful
career within specific career path (HARIKESA, 2020). The career pathway decided by me is
graphic design in which I am designing a presentation about how to start an advertising
company. The main role of advertising company is to advertise or promote the products or
services of their client in innovative manner so that it can be reach to more and more
customers as well as it also include target to increase sales of their clients. While this I
understand that there are several factors on which company need to focus such as logo,
business cards, pop up advertisement, social media advertisement and many more because
these all help in attaining the desire goal as well as objectives. I go through numbers of
lectures or modules while conducting work on my career pathway. From which in first I
develop understanding related to the creative sector in that I selected graphic designing as
well as in this I also develop understanding about how to set up a company. In this I able to
enhance my creative skill as in this I get new, innovative as well as creative items that how to

set a company so that it will attract more and more customers or clients. While this I also get
to know that in order to sustain the business it is essential for a company to adopt new and
innovative ideas on regular basis as that help in attracting and retaining clients and customers.
The next lecture is related to pre - production as well as how to use it in the graphic designing
industry. Pre – production is the planning cycle as well as execution of each undertaking that
should happen before creation starts. It for the most part starts once the content is done and
includes the chief, cinematographer, makers, first partner chief, creation supervisors, creation
organizers, and area scouts (Kemeny, Nathan and O’Brien, 2020). I also get to know the
purpose of conducting pre - production as it help in vital to all the members of the team as
they get to know what is mainly going to done. This will also help team members in
performing their task so that they attain their desire goal and target in successful manner.
During this I understand that in graphic designing industry it is also essential to do pre –
production as that will help in showing the team or client the exact designing so that they
work upon it. It also help in taking feedbacks so that modification done accordingly. The next
lecture is based on the graphic designing and my selected industry which is advertisement
sector. In this I get to know that for an advertisement company graphic designing plays
essential role because through it they able to adopt innovative as well as creative ideas which
help firm in attaining their desire goal and objectives. Moreover graphic designing also help
advertisement company to layout their plan which they will show to their clients so that they
can attract as well as retain them successfully. In addition to this, I also get to know that
effective graphic designing help advertisement company to conduct proper communication
with potential customers so that they can attract them towards their products or services
successfully.
Furthermore, the next module is related to photography which is considered as
everything as through that a company can attract potential customers. So while going through
this lecture I get to know for an advertisement company it is essential to take attractive as
well as innovative photographs of their products or services. It is so because by it they able to
attract more and more customers and it also help in retaining them for long time durations.
Along with this, next module is related to digital existence (Rybarova, 2020). In current time
digitalization exist in every sector as that help a company in promoting or advertising their
products in more attractive manner so that they attain their desire goal. In respect of
Advertisement Company digitalization is plays an important role as through that they able
reach more numbers of customers at the global level this provide opportunities to aware more
and more customers about the products or services in less time duration. In addition to this, it

also help Advertisement Company in attracting and becoming more competitive in market by
increasing their reach in short time duration. The next lecture is based on the presentation,
pitching as well as selling of ideas which help a company in attracting clients, customers,
investors and shareholders. So it is essential for every company to present their products or
services in attracting and creative manner so that they can attract more and more customers in
potential market. In addition to this while presenting as well as pitching for selling the idea it
is necessary for Advertisement Company to be innovative so that idea can be liked by clients,
investors and shareholders. While this I get to know that presentation, pitching as well as
selling of ideas is main part for running a successful Advertisement Company in competitive
market. The last lecture of career pathway is related to law as well as the creative sector,
according to which it is essential for a company to follow proper rules, regulations and
policies while conducting advertisement about their products as well as services (Travkina
and Sacco, 2020). According to this, for an Advertisement Company it is necessary that they
must follow all the rules and regulations developed by government. In respect of this, they
not show any misleading content as well as they also not allow to show advertisement which
impact on any community believes and so on. Moreover, while conducting whole module I
get to know that I need to enhance several skills so that I can develop a successful future for
attaining goal. This will include like creativity skill, presentation as well as pitching skill,
photography skill, knowledge of laws and many more. It is essential because through that I
can develop an effective career in the advertisement sector. In addition to this, from all the
lecture there are main three lectures which help me in developing a successful career in the
advertisement sector such as photography as through this I can attract more and more
customers towards the products and services. along with this the next essential lecture is of
presentation, pitching as well as selling ideas as that will help me in attracting more and more
clients and investors for the business. This will me in developing a successful business in
potential marketplace. Moreover next and last is knowledge related to laws as that will help
conducting work in smooth as well as in legal way so that company attain their desire goal
successfully.
CONCLUSION
By conducting evaluation of above mentioned topic it can be summarised that for every
individual want to develop a successful career in their selected sectors for which they need to
determine the proper career pathway. It is so because that will help them in conducting work properly
as well as accordingly and it also help in determining strengths as well as weakness on which a person

can work so that they can improve it. It is necessary to do because through it a person can develop as
well as attain their desire career goal in successful manner. In addition to this, pathway of a person
also help a company in enhancing their performance because when a specific person conduct their
work in effective manner then productivity of firm also get enhanced.

REFERENCES
Books and Journals
Capron, E., Sagot-Duvauroux, D. and Suire, R., 2020, February. Cross boundaries to produce
novelties at the intersection of two creative sectors: the role of intermediaries.
In Rethinking Culture and Creativity in the Technological Era.
HARIKESA, I.W.A., 2020. Industry Revolution 4.0: Strengthening the Creative Economy
Sectors through BEKRAF Implementation Programs. TRANSBORDERS:
International Relations Journal, 3(2), pp.28-43.
Kemeny, T., Nathan, M. and O’Brien, D., 2020. Creative differences? Measuring creative
economy employment in the United States and the UK. Regional Studies, 54(3),
pp.377-387.
Rybarova, D., 2020. Creative industry as a key creative component of the Slovak economy.
In SHS Web of Conferences (Vol. 74, p. 03009). EDP Sciences.
Travkina, E. and Sacco, P.L., 2020. Culture shock: COVID-19 and the cultural and creative
sectors. Massi, M., Vecco, M. and Lin, Y., 2020. 1 Digital transformation in the
cultural and creative sectors. Digital Transformation in the Cultural and Creative
Industries: Production, Consumption and Entrepreneurship in the Digital and
Sharing Economy, p.1.