Creativity and Business Wealth: Push and Pull Strategies Examination

This essay delves into the critical relationship between creativity and business wealth, exploring how companies leverage push and pull strategies to attract and retain customers. The essay begins by defining these strategies and then provides a detailed case study of the Aravind Eye Clinic, highlighting its innovative approach to providing high-quality care at low costs. The analysis extends to various companies, including Apple, Microsoft, Zara, Tesco, ASDA, Wesfarmers, and Google, examining how they apply push and pull strategies to achieve marketing goals, understand consumer behavior, and adapt to globalization. The essay underscores the importance of customer needs, market research, and cultural affinity in shaping successful business strategies. References to academic sources are also included.

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Creativity and Business Wealth
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Discussion of the Push and Pull companies
Push and Pull strategies are the process through which the business organization can
attract the customers towards their business. However, the pull strategy refers to some innovative
ideas that easily attract the people to the business. On the other hand, push strategy leads the
people to other organization for a better opportunity (Madanoglu et al. 2017). According to the
case study of Aravind eye clinic, their main innovation challenge was to provide high-quality
care to the patients with low price as maximum people of the India belong from the rural
environment and have no capability to spend more money in their treatment. Dr. V focuses on
the high quality, reproducible and systematically at low cost. They follow the innovative idea of
McDonald's as, which offers the high volume of products or meals at low cost.
The base of the Aravind clinic is to use standardization and engineering cataract surgery
in order to achieve the high volume of production. Providing high-quality service with low cost
is one of the most important pull strategies of the business organization to increase the number of
customers and the production (Hsu, Cheng and Lin 2017). Aravind eye clinic develops a
dedicates strategy of lenses, ophthalmic research center, the training center for improving the
skills of the staffs, which makes the organization became a popular eye clinic in the world. Push
and pull strategies are applied in every business in order to attract the customers to the product
(Bianchi 2017). As for example, in the case of Apple, they push the products to the customers
during its placement. However, the stores that sell the Apple products work in a group and select
the premium place for the placement of the products. This push strategy enables such
organization to work continuously during the promotion of their products as the placement of the
product in the premium location attracts the concentration of the customer easily (Reddy 2016).
On the other hand, the pull strategy of Apple leads them to pull their products through the

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distribution channel. However, the advertisement process of Apple focuses on the product
feature of such company rather than comparing its product with other companies. Therefore,
Apple conducts key events for once and twice in a year to launch their new products. Such
strategy of Apple is considered as the pull strategy that attracts their customers to their
innovation.
Identification of the customer needs is a big strategy for the business industry to increase
the customer loyalty and the number of customers (Baumers et al. 2016). As for example,
Microsoft is situated in the USA and operates in many countries. However, their marketing aim
is to understand the current demand of the customers. Hence, this factor pushes them to carry out
an advance market research in every country to understand the current needs of the people.
However, based on the market data they innovate new design in their products that are
considered a pull factor, which gains the attention of the customers in various countries.
Consumer behavior is a big strategy that leads an organization to change their strategy
while innovating new product or service within the market (Yun et al. 2016). As for example,
Zara is a well-known fashion retailer of Australia that has started their business in the UK.
However, changing the behavior of the consumers is main push strategy that allows Zara to
incorporate new features in their products to gain customer attention. On the other hand,
globalization and cultural affinity lead Zara to obtain the attention of the consumers by their
innovation as offering cultural goods is the big approach of such organization to enhance the
number of customers in belonging from various cultures.
Tesco is a well-known retailer of UK that follows push and pulls strategy to
communicate with their customers. Digital technology is push method that leads the organization

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to improve their communication with their customers. On the other hand, use of social media
marketing is vital for such organization to develop their communication practice (tesco.com
2017). On the other hand, ASDA is another popular supermarket of UK that focuses on push and
pull strategy. High production cost pushes this organization to enhance their price cut campaign.
However, high price affects the business profitability of such organization. For this reason,
ASDA uses price cut campaign to reduce their production cost (Asda.com 2017). Wesfarmers is
another well-known retailer of Australia that follows push and pull strategies for their
advertisement. They conduct trade show as a pull strategy to connect with their customers
directly in order to promote their business. Therefore, they offer coupon and discounts as the
push strategy to enhance their sale (Wesfarmers.com.au 2017). Apart from this Google is another
popular organization that uses pull and push marketing strategies. However, pull marketing
strategy enables the organization to pull the customers towards their product while push
marketing strategy allows them to give content to the users (Google.com 2017).

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References
Baumers, M., Dickens, P., Tuck, C. and Hague, R., 2016. The cost of additive manufacturing:
machine productivity, economies of scale and technology-push. Technological forecasting and
social change, 102, pp.193-201.
Bianchi, M., 2017. Clustering and networking in Business Start-up. A managerial approach to
push and pull intervention for Entreprise creation. Economia Aziendale Online, 7(4), pp.339-347.
Hsu, C.C., Cheng, C.S. and Lin, C.T., 2017. The Influence of Learning Orientation and Human
Resource Practices on Firm Innovativeness and Innovations: An Application of the Push and Pull
Framework. Journal of Economics and Management, 13(1), pp.27-51.
Madanoglu, M., Madanoglu, M., Alon, I., Alon, I., Shoham, A. and Shoham, A., 2017. Push and
pull strategys in international franchising. International Marketing Review, 34(1), pp.29-45.
Reddy, P.P., 2016. Push–Pull Strategy. In Sustainable Intensification of Crop Production.
Springer Singapore.
Yun, J.J., Won, D., Jeong, E., Park, K., Yang, J. and Park, J., 2016. The relationship between
technology, business model, and market in autonomous car and intelligent robot
industries. Technological Forecasting and Social Change, 103, pp.142-155.
Tesco.com. 2017. Tesco. [online] Available at: https://www.tesco.com/ [Accessed 26 Sep. 2017].
Asda.com. 2017. ASDA. [online] Available at: http://www.asda.com/ [Accessed 26 Sep. 2017].
Wesfarmers.com.au. 2017. Wesfarmers. [online] Available at: http://www.wesfarmers.com.au/
[Accessed 26 Sep. 2017].

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Google.com. 2017. Google. [online] Available at: https://www.google.com/intl/en/about/
[Accessed 26 Sep. 2017].