Creativity, Enterprise and Innovation Report: Bloom & Wild Analysis

This report examines the application of creativity, enterprise, and innovation principles, using Bloom & Wild as a case study. It begins with a self-audit of digital and data skills, identifying existing competencies and areas for development, followed by a detailed action plan. The report then explores how technology can be applied to the enterprise to support effective management, including the use of Artificial Intelligence, the Internet of Things, and Big Data analytics. It also discusses innovative opportunities to benefit both the management and customers of the enterprise, proposing a physical store expansion. Finally, the report addresses the risks associated with innovation, such as competition and financial uncertainties, and provides strategies for their management.

Creativity, Enterprise
and Innovation

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Self Audit ...................................................................................................................................3
Action Plan .................................................................................................................................5
Apply Technology to the Enterprise and how technology support effective management of
the enterprise...............................................................................................................................6
Where you would innovate in order to benefit both the management of the enterprise and the
customers/clients of the enterprise?............................................................................................8
How you would manage the risks associated with innovation within the enterprise?................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Each and every enterprises required various types of innovation so that business can
improve their performance and productivity at marketplace. Creative design and packaging of
the products create the impressive impact in the mind of the customers which helps to increase
the business growth. The main motive of this report is to discuss about the Bloom & Wild
company that founded in the year 2013 in UK. This company operating their business in many
foreign countries and provide flowers and gift services through online platforms. The main
purpose of this report is to identify the digital and data skills which need to develop for the
development of the company and prepare a action plan. This report also determine the
importance of technologies.
MAIN BODY
Self Audit
Self Audit is a technique which help to analyse and also evaluate the performance of
individual. The continuous use of this techniques help to improve the performance and
productivity of the company employees on ongoing basis. Through self audit, enterprise manager
can easily develop all the required digital and data skills (Agostini, Nosella and Filippini, 2017).
In self audit assessment, before develop the new skills its necessary to analyse the current skills
which enterprise manager also have and after that required skills need to be evaluate. The
explanation of self audit on the basis of enterprise manager are discussed below-
Digital and Data skills which Enterprise Manager Current Skills have -
There are some skills which already have the enterprise manager of Bloom & Wild
company are as follows-
 Creative Thinking Skills – This skill is required to analyse the all aspect of the business
which help to solve the most critical problems in a simple way. Through this skill,
enterprise manager can effectively able to consider any aspects in a new way. Enterprise
manager already have this skill which help to analyse the problem and communicate
with other with open mindedness.
 Mobile Expertise Skills - In this time , smart phones are become very common to do
online activities. Enterprise manager already have this skill which aid to maintain all the
digital marketing aspects only through smart phone and android phones. Leverage mobile

and its optimised videos helpful in communicating through sales process and provide
video abilities to the company sales team which help to connect the next generation of the
people (Alzghoul and et. al., 2018).
 Social media marketing – This skill is very useful to manage all the social media
records and process all the business activities through online and social media platforms.
Enterprise manager use this skill to operate various kind of social media channels in the
marketing of the company. Enterprise manager use Omni-Channel marketing and some
applications like Facebook, Twitter etc.
Digital and Data skills which Enterprise Manager need to develop-
There are certain specific digital and data skills which enterprise manager need to
develop to become a effective enterprise manager are as follows-
 Advanced Social Selling skills – This skills need to be develop by the enterprise
manager so that it will help to enhance the selling of the Bloom & Wild company.
Advanced selling is considered as a generation techniques in which manager can directly
communicate and interact with prospects of the online media channels. This skills will
help to maintain the selling process and increase the productivity of the company.
 Expert Data Analyst Skills – With the help of this skill, enterprise manager can easily
determine the data of the company and also protect company data from the hackers.
Through this skill, enterprise manager can take digitally transformation advances and all
the data records. Enterprise manager need to develop also descriptive analytics,
diagnostic analytics, predictive analytics and prescriptive analytics (Chattalas, Koles and
Sik, 2016).
 Content Marketing Skills – This skill is very essential for the develop of the enterprise
manager. With the help of this skills manager easily consider all the business activities
such as detective work, learn art of subject matter specialist, make clear goal etc.
Through the useful application of this skill, enterprise manager easily work from any
location and any suitable time. This skill is appropriate to the company marketing
growth.

Action Plan
Action plan is helpful to to generalise the entire aspects of the self assessment of the
enterprise manager of the Bloom & Wild company. The description of this action plan as per the
developed skills are given below-
Skills Current
ability
Target
ability
Developing
opportunities
Judging
criteria
Time frame
Advanced
Social Selling
skills
Poor Very
Excellent
I can watch
video related to
social selling
skills and build
my personal
website so that
I can practically
learn this skill.
I also learn
from various
Facebook
advertisement.
My boss and
high authority
management
can give their
feedback
regarding this
skill so that it
make easy for
me to develop
this skills
rapidly.
I can take at
least 50 days
to lean this
skill.
Expert Data
Analyst Skills
Poor Very
Excellent
I can learn
machine
learning, data
visualisation ,
take specific
certification
and do master
degree in data
analytics will
help me to
develop this
skills
I can take
review and
feedback to
my trainer and
other
instructor who
will provide
me the
certification of
this skills.
I can take at
least 12 month
of this skill.

Skills Current
ability
Target
ability
Developing
opportunities
Judging
criteria
Time frame
effectively.
Content
Marketing
Skills
Average Very
Excellent
I can join some
online classes
and also follow
some channels
and blogs
related to the
content
marketing. The
continuous
practice of this
skill help make
strong
command on
this skill (Duan,
2016).
I can take
suggestions
with my
friends and
colleagues
related this
and also take
review with
my superiors.
I can take 10
months to lean
this skill.
Apply Technology to the Enterprise and how technology support effective management of the
enterprise
Technological advances are those advances that is been used in order to make sure that
various kinds of new technology that is used within an organization for making its process to be
run in smooth and effective manner. In this various kinds of technology is been used for making
an organization understand about changes that has been taking place within technology (Liu,
and et. al., 2016).These advances makes an organization like bloom and wild develop
understanding upon various kinds of technology that has been taking place within world and

makes growth with development to be achieved. These technology holds various kinds of
tendency to enhance each and every process from top to bottom within an organization like
Bloom and Wild. Further they have also helped management to attain more effectiveness within
techniques and style of doing business. Various technology in context of making management
more effective has been explained as follows:
 Artificial Intelligence - It is referred to as that kind of simulation over human
intelligence through mechanics by making human actions to be mimicked by them. Such
term is applicable to any machine which makes exhibits over traits associated with that of
human mind. This helps in solving problems. Artificial intelligence is mainly based over
principal that human intelligence can be defined in a manner that machines is able to
perform tasks in easy and effective manner by reducing complexity which existed within
various processes existing in an organization (Pan and et. al., 2018). This is helpful for
an organization like Bloom and wild in improvising its online delivery that makes it
achieved better reach towards its customers. Management of Bloom and wild is going to
be improvised in a way that its ability to rationalized and take actions makes management
develop strategies that makes specific goal by an organization to be achieved
 Internet of Things - This been described as the network of physical objects which
involves embedded with sensor, software and various technologies which makes
connecting and exchanging of data possible over other devices and system related to
internet. It is considered to be one of the most effective thing as it enhances internet and
various kinds of processes within an organization. It is helpful for an organization like
bloom and wild in an way that online selling and purchasing can be enhanced with the
help of it. Management of bloom and wild is to be benefited from this in a way that it
makes web of network to be strong that makes data and customers review to be
exchanged that helps in enhancing services provided by it.
 Big Data analytics - This is the process that uses advance analytics techniques in order
to make diverse data to be analysed. It makes organisation like Bloom and wild to
analyse data detail of various sectors which makes management to develop
understanding about the market position that is sustained by an organization. Through
this management is able to make strategies in more appropriate manner (Picciotti, 2017).

Where you would innovate in order to benefit both the management of the enterprise and the
customers/clients of the enterprise?
Innovation that has to be brought by Bloom and wild is to make physical store and bring
out flowerica which is going to include chocolates with flowers in gifting this is going to make
management develop its physical stores by making expansion possible. Also such innovation is
helpful in making an organization like Bloom and wild to expand itself within market. It makes
sustainability to be attained in market (Tung, 2016). Bloom and wild is very popular over
internet and through this innovation it is going to help in making an organization like Bloom and
wild to capture market. Innovation of such type also helps in making an organization like Bloom
and wild to attain large group of customers. Further bloom and wild using this innovation makes
its various processes to be developed. Management is going to be benefited with this in a way
that organization like Bloom and wild is able to develop innovative strategies that is going to
make sales to be increased with profit to be attained. From this customers and clients is going to
be attracted from this which helps in developing of customer base within market.
How you would manage the risks associated with innovation within the enterprise?
Mangers of an organization like Bloom and wild helps in dealing with different kinds of f
risks that come with innovation and they are
 Competition- Innovation like flowerica makes competitive advantage to be attained
through competitors only when its attains popularity. At initial stages there is going to be
lot of struggles which is going to impact position of Bloom and wild in an organization.
This can be a problem for manager in a way that various process that is harder to be
protected is to be made impacted (Zhijun and et. al., 2017). One danger is that one
research-driven, innovative company makes the initial investment and takes all the risk –
only to find it is competing with many me-too competitors riding on the coat-tails of the
innovation.
 Uncertain commercial returns -This is one of the most common problem that has to be
faced by an organization like bloom and wild. As the innovation does not hold guarantee
over making profit and revenue generation. This is very long process in an organization
that makes Bloom and wild managers to deal with uncertainty with the return. This
eventually impacts the image of organization globally (Zhou and et. al., 2019).

 Availability of finance - This also very big problem that has to be faced by an
organisation like Bloom and wild manager. As they have to collect various resources that
makes financial problem to arise within an organization like Bloom and wild.
CONCLUSION
As per this report it can be said that creativity and innovativeness are the most essential
elements to develop enterprise. This report discussed about the self audit so that enterprise
manager can easily developed skill which helpful to maintain the digital performance of the
company. This report prepared an action plan which help to enhance the skills which need to
develop the manager. This report also identify the advancement of technologies like artificial
intelligence, internet of things etc.

REFERENCES
Books and Journals
Agostini, L., Nosella, A. and Filippini, R., 2017. Does intellectual capital allow improving
innovation performance? A quantitative analysis in the SME context. Journal of
Intellectual Capital.
Alzghoul, A and et. al., 2018. Knowledge management, workplace climate, creativity and
performance. Journal of Workplace Learning.
Chattalas, M., Koles, B. and Sik, A., 2016. Creativity in cross-domain collaborations: searching
factors to increase efficiency. Management Research Review.
Duan, H., 2016. Research on collaboration in innovative methods of manufacturing innovation
chain. Revista Ibérica de Sistemas e Tecnologias de Informação, (E11), p.292.
Liu, W and et. al., 2016. Abusive supervision and employee creativity. Management Decision.
Pan, X and et. al., 2018. Innovation resources integration pattern in high-tech entrepreneurial
enterprises. International entrepreneurship and management journal, .14.(1), pp.51-66.
Picciotti, A., 2017. Towards sustainability: The innovation paths of social enterprise. Annals of
Public and Cooperative Economics, .88.(2), pp.233-256.
Tung, F.C., 2016. Does transformational, ambidextrous, transactional leadership promote
employee creativity? Mediating effects of empowerment and promotion
focus. International Journal of Manpower.
Zhijun, C and et. al., 2017. Cognitive Cohesion, Family Commitment and Organizational
Creativity. South China Journal of Economics, (8), p.2.
Zhou, J and et. al., 2019. Understanding the receiving side of creativity: A multidisciplinary
review and implications for management research. Journal of Management, .45.(6),
pp.2570-2595.