The Impact of Creativity, Innovation, and Design in Media Studies

This essay delves into the author's journey and experiences within the media industry, specifically focusing on filmmaking and photography. The author reflects on the importance of creativity, innovation, and design, highlighting their personal motivations for entering the field and the challenges encountered, such as competition and the need for technological advancement. The essay discusses the impact of media studies on the author's perspective, expanding their interests beyond photography to film editing and production. It emphasizes the significance of collaboration, communication, and audience satisfaction within the media, showcasing the practical application of theoretical concepts learned during the course. The essay concludes with a positive outlook, emphasizing the valuable learning experiences and the author's enhanced understanding of the media landscape.

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CREATIVITY, INNOVATION AND DESIGN.
Student’s Name
Professor’s Name
Institution Affiliate
Date.

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Creativity, Innovation and Design.
The media fraternity is a wide industry which consists of printing, film, television and
radio. My main interest however in the media school was to specialize in filmmaking rather than
all the other disciplines. The film industry consists of, being a film director which would,
however, be achieved mainly through experience, video coverage but to start with one would
have to study being a camera operator.
Creativity in the media industry had always been intriguing, I always felt that there is
something that could be improved upon .This was one of my major motivation while joining the
media fraternity. I wanted to innovate and especially improve the film industry since this was my
passion, to become a professional photographer. I was motivated to bring something that has not
been in a long time to the media industry (Cadava, 2018).
A happy audience is always the key to success during photography (Marwah, et al 2013
pg. 49), this has always been the biggest part of my motivation. I expected photography to be a
simple process from taking of random pictures and recording of videos. This however to my
dismay it was not the case, the camera operator has the mandate to choose the right
chronological order of events and also the operator’s ability to capture the scene with as much
appeal as possible to the audience. This aspect made photography more professional and also
more fun (Rose, 2016 pg. 113)
During the semester as I proceeded with my media studies, this has a remarkable impact
on my thought about creativity, innovation and design. I was able to understand how I could use

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a creative mind during my taking of photos, maybe by the use of a good background to ensure
that the photo I took could satisfy my audience as well as my ego. My aspect of innovation was
also greatly impacted since the media industry could use a lot of innovation from the use more
digitally involved cameras in filming, however, my aspect of the design was not impacted much.
The media industry has various challenges the biggest being competition. Competition is
on the high, many media personalities are battling to have the best content. The course am
learning is equipping me with the necessary tools needed to cope with the industry by giving me
the best education possible to try and outsmart the others .This can also be achivedd through the
use the right and most recent technology to always produce the best results possible (Ryan, 2013
pg. 87).
The media course has had a tremendous impact in the way I view media, it’s not only
about photography, and it is a wide fraternity with many industries in it which one can easily
venture into .previously it was about photography ,the course has impacted me great as I can now
think about film editing and making of films .
As you can most likely envision, the media is quickly paced and greatly focused. On the
off chance that you can deal with the weights tossed at you, it very well may be an exceptionally
energizing approach to bring home the bacon. In addition, there are actually a large number of
various jobs you can investigate. As a member of the media industry, photography is about the
innovative procedure and investigating thoughts through pictures, yet keeping in mind the end
goal to truly make extraordinary pictures you have to set up an arrangement for your own
particular advancement; particularly centred around abilities, motivation, reason as well as yield.
By handling these components you can centre your psyche and build up your work, to enable
you to create better and more refined craftsmanship each time you go out on the area. One has to

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know how to manage a conflict in case one arises. A conflict may arise from a director or maybe
from the audience. The purpose should be achieving the goal which is ensuring that the audience
is satisfied with all aspects aside (Stepchenkova, Zhan, 2013).
The biggest role and impact that media has played is showing how to work in unison; the
director, film crew and the camera operator must all find an understanding and work together in
order to achieve the desired goal. This involves the sharing of ideas amongst them with their
main goal being the satisfaction of the audience. The crew should also communicate in case
something is wrong or in case one of the members have a different approach towards the photo
shoot in mind. This communication is crucial as it helps the team understand each other better
and in achieving this the client or audience is always satisfied (Wells, 2015).
Conclusively, photography has been a great learning experience for me, I have acquired
in-depth knowledge on taking photos more than what was in mind while starting the semester
and the experience was great as well as adventurous.

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Works Cited.
Cadava, E., 2018. Words of light: theses on the photography of history. Princeton
University Press.
Marwah, K., Wetzstein, G., Bando, Y. and Raskar, R., 2013. Compressive light field
photography using overcomplete dictionaries and optimized projections. ACM
Transactions on Graphics (TOG), 32(4), p.46
Rose, G., 2016. Doing family photography: The domestic, the public and the politics of
sentiment. Routledge.
Ryan, J.R., 2013. Picturing Empire: Photography and the visualization of the British
Empire. Reaktion Books.
Stepchenkova, S. and Zhan, F., 2013. Visual destination images of Peru: Comparative
content analysis of DMO and user-generated photography. Tourism Management, 36,
pp.590-601.
Wells, L., 2015. Photography: a critical introduction. Routledge.s

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