Analyzing Creativity and Innovation in Modern Business Development

This report examines the critical roles of creativity and innovation in contemporary business development, emphasizing their importance in organizational transformation and competitive advantage. It differentiates between creativity, the generation of novel ideas, and innovation, the implementation of those ideas into tangible outcomes. The report highlights how innovation drives organizational change, benefits stakeholders, and addresses market needs, using examples such as Tempus and Data Robot to illustrate successful innovation in practice. Additionally, it includes insights from business leaders on fostering an innovative mindset and leveraging innovation for strategic objectives, ultimately presenting innovation as a continuous process essential for sustained growth and competitive positioning. Desklib provides access to similar solved assignments and past papers for students seeking further insights.

Running head: CREATIVITY AND INNOVATION
Creativity and innovation
Report
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CREATIVITY AND INNOVATION 1
Introduction
Innovation is considered as one of the most important asset, an organization is having
today. Innovation helps the organization to transform from good to great. Innovation should not
be only considers just a smart art. It must be consider as adoption of organization behavior with
novel ideas and threat. Innovation is also known as cost effective tool in the hands of the
organization, which helps them to save huge amount of cash spend on research and development
(Cerne, Jaklic & Skerlavaj, 2013). Many scholars believe that innovation is just thinking out of
box, it may be related to technology, information, present practices, values or social rules while
creativity is always connected with exploring or acting on new connections by putting life in to
it. In addition to this creativity is also related to aspect, which adds some value to the idea. Value
can be in any form like monetary, community, appealing or psychological. Creativity is not
someone’s personal traits and therefore can be developed in any person (Amabile, 2012). As per
the study, it has been explored that creativity is present in every person. The person needs to
identify its strength and then work in the particular direction. It has been found that creativity is
even found in people, which are not mentally stable, or men tally ill.
Creativity and innovation
In past time, creativity was associated with mystery, which occurs due to grace of god
and was often seen as immeasurable. In some part of the world, creativity is still connected with
the divine inspiration and in some cases; it is connected with good fortune.
But in 1950, creativity was connected with the mental ability of the person capable of
doing things differently which was recognized as mental flexibility. This research was very much
recognized by many scholars in 1970. They decided to work on the same direction but their
focus was mainly on the creativity of an individual. But soon this trend was observed in
organizations because they realized the importance of the creative and innovation in their
business operation (Yoshida et al., 2014). In addition organization has also added one more
important aspect on the platform of innovation and creativity, which is social context. Also
organization focused their interest on the work culture and environment setting which has direct
impact on the generation of creative thinking in the minds of the people working in the
organization. Current dynamic business world has actually forced the organization to adopt
innovation and creative as their important pillars in order to sustain (Baron & Tang, 2011).

CREATIVITY AND INNOVATION 2
(Source: OECD, 2017)
Innovation and creative helps in bringing the necessary change in the organization, which
is important to bring competency in the operation, related to external business environment. In
every organization, innovation is not only connected to the organization but it is also connected
to the various stakeholders of the organization like employees, society and customers (Anderson,
Potočnik & Zhou, 2014). The entire stakeholder will automatically come under risk if idea will
not work successfully in the market.
Difference between innovation and creativity
Innovation and creativity is often used interchangeably but in real ground they are
different innovation is actually the combination of lot of competencies while creativity is related
to the activities in the form of mechanism that generates innovation. In addition to this, both
creativity and innovation is having different focus. Creativity is connected with the potential
ability of mind to generate novel ideas. It is not easy to measure the level of creativity because
they manifest many ways but can be properly shaped. Even creativity mechanism can be
experimented in the thoughts of persons mind (Destination innovation, 2019). But when it comes
to innovation, it can be measured because it is related with the implementation of change in the
existing system. In addition, innovation is linked with the effort, which makes the idea visible on
the ground level. Organization see innovation as mode of fulfilling the unwanted and
unidentified wants of the potential customers with the help of their creative design approaches.

CREATIVITY AND INNOVATION 3
As per the study, it has been seen that most of the organization are running after
creativity but actually they are in need of innovation. For suppose there is brain storming
meeting going on and people have display various amount of ideas but still this activity cannot
be named as innovation because none of the idea is being implemented. In innovation, people
usually take risk in order to transform their idea in to reality, which is not happening in creativity
(Surbhi, 2015). It can be said that each intervention, which has been implement in an
organization, is actually part of the innovation.
Innovation is connected to every single catalyst associated with the new product like
process, approach, type of model, association. Without implementing of these catalysts, it is
impossible to introduce new product in present business world. According to Peter Drucker,
innovation must not be linked with product only but it must be connected to the other aspects,
which plays important role in the development of the product (Business insider, 2013). In simple
words, innovation vision should not be restricted to the physical product. As per the study, it has
been seen that most successful innovation are seen in the business approach along with customer
services instead of the product especially companies like Dell, Amazon and Ali baba. Innovation
is mainly of two types incremental or radical. It has been seen that innovation, which are
associated with the product, belongs to incremental category. This approach when it comes to fix
the problem, which is in existence on immediate base.
Both creativity and innovation are interlinked with each other and therefore it is not
possible to bring innovation without creativity. Creativity actually offers the particular direction
on which work must be carried in order to bring innovation (Kell et al., 2013). But creativity can
be generate without innovation because it is the basic process of developing pool of ideas related
to product or service which are existing in the market. Creativity is not dependent on innovation
and therefore can work alone.
Innovation and creativity from organization and people point of view
Organization
Tempus is one of the best examples of small medical organization, which has implement
innovation in the form of AI approach. In this organization, make use of AI to collect data and
then explore great pool of data related to medical institutes and clinics (Schroer, 2019). This

CREATIVITY AND INNOVATION 4
innovation actually helps the company in offering precise medicine as per the medical needs of
the individual. Organization offers services like genetic makeup in order to diagnose the patient.
In addition, organization is making use of this technology to find out cure for the cancer. This
innovation is actually the result of challenges face in medical industry on global platform.
Another example of innovation is Data Robot organization, located in boston. This
organization makes use of data science to develop a platform for machine learning. On this
platform they make use of software that analyze the issue or challenege and then provide best
model suggestion related to the data (Data Robert, 2019). This is known as best tool in the hands
of organization by which they can predict the solution on the base of numbers. Healthcare,
insurances and even in manufacturing organization are truly in need of this service. This service
was introduced after companies started facing challenges in sustainability because many small
and big companies started operating in same market.
People
(Source:WIPO, 2016)
According to Alex Louey and Nike Bell, cofounder and managing director of Appscore
experienced that innovation is combination of both right mindset and right attitude towards same

CREATIVITY AND INNOVATION 5
direction. Never see innovation as just some kind of business model or in the form of technology
and even it is not some kind of grant which government is offering. The innovation behind this
developed a custom mobile app in the market of Australia which can solve communication issue
for both customers as well as service providers (Powell, 2017)).one of the most exciting thing
was they have not taken any loan from the bank for their business. They have actually connected
their mobile app with the business ecosystem. The most important aspects related with the
innovation is to change the aim of bringing the most efficient utilization of resources to generate
value. In fact, innovation do not have age limit or expire (Business insider, 2016). According to
him, an advance technology has ample chance of getting outdate but an innovative culture will
remain for long time in the organization in the form of new shape.
As per Alastair Coleman who is the founder of nothing but web experienced that
innovation is actually a mode of attaining strategic objective. Innovation must not be connected
to the daily routine but small goals can be setup on daily base in order to find the possible
solution to the issues. At present innovation should be seen as a tool in the hands of the
organization to enhance and refine the business process connected to the organization. They have
change the world of marketing by introducing search engine optimization approach in the
Australia marketing market. They have made use of software and codes to offer unique market
solution to various companies who are interested in seeing their name in first page of Google
search related to particular product (Nothing but web, 2019). In addition, he also believes that if
organization wants to sustain in current market, then it has to adopt innovation as its competitive
strategy. Innovation helps in reducing or minimizing the chances of failure in implement phase
of change related to the organization. He also believes that innovative is a way by which he can
motivate his team members to work on some unique feature which can offer something special to
the user. Innovation is actually a web of creativity, which actually works for the improvement of
the service or product.
According to Taryn Williams, who is the co-founder and CEO of The right fit, innovation
must not be related to present situation; in fact, it must be connected to effective and efficient
pattern of executing same thing. Innovation has various nodes in the form of process,
technology, development of product or mixture of all. Therefore, they have tried to create a
platform for their potential customer who is interested in fashion and style by offering them all in

CREATIVITY AND INNOVATION 6
one package like models, fashion designers, make up artist and photographer on single platform
with the help of technology (Crunch, 2019). Innovation is just implementing the new creative
thinking in to realistic approach or bringing new improvement in the existing product or service.
The reason for starting WINK model was inefficiencies linked with the industry because there is
a clear gap in direct interacting, which can be improved with the help of technology. The reason
for bringing The right fit was to implement innovation again and focus was mostly on service
part. We can bring creative ideas in one day but not innovation. In addition to this, innovation
must be connected with the organization culture in order to maintain its stability because it is the
culture, which decides the value, support from the employee and thinking despite of size of the
business.
As per Nick Bell who is the founder of WME experienced that innovation is always
connected with the urgency. In addition to this, he also experienced that great things can be
achieved only through fast growth. Future of any organization is completely dependent on the
improvement in the existing product/service. He experienced that innovation is a continuous
process as believed by Elon Musk we should not stop improving. He first launched skin care
startup, which did not work for him, and then he decided to go for Search engine optimization,
which truly changed his life (Cary, 2019). Many times, we do not get the same results what we
were expecting from our creative ideas. In addition, innovation still requires human
communication in order to become successful. No doubt, currently we have very advance
technology and agile system in our organization but still we are in need of human interaction.
Without human interaction, the success rate of innovation and creativity is very low. Innovation
is not just number game; it is actually a combination of dedicated work and constant failures in
attempts in order to introduce exciting result.
Own experience on innovation and creativity
Due to globalization, present world is full of competition because both small and big
companies are operating in the same market. In addition to this, they are also fighting for the
same market profit share, which is actually decreasing the chances of sustainability in this
business market. Therefore, in order to maintain its stability the company have to go on

CREATIVITY AND INNOVATION 7
introducing something new in the market which can be generated only when the employees of
the organization are creative (Groza, Locander & Howlett, 2016). Success of business is not
dependent on the advance technology or approaches but it is completely dependent on the
capability of the person who is working on these approaches and technology. Employees are
considered the most asset of the organization, which helps in attaining the overall objective of
the organization with their creative thinking. Some believes that creative people are born and
cannot be developed. But in reality every person is creative in his/her own way. Even researches
have proven that creativity has been seen in people who are suffering from disability. Therefore,
it is more important to identify our strength instead of searching for creativity (Hussain et al.,
2017). As per the study, creativity gets developed as the person learn from his/her failures in
their life which shows that creativity can be developed with the help of experience.
Some of the best creative people examples are Nick bell, Taryn Williams, Alastair
Coleman and Alex Louey. These people have created their fortune through introducing
something unique with the help of innovation. The attributes, which make them different from
others, are believe in continuous improvement, do not limit innovation up to technology only and
right way to explore present opportunity. In addition to this one thing, which brings them on
same platform, is focus on mind mapping pattern. They first develop pools of ideas and then
after note down, they go for exploring the credibility of each idea on the base of requirement in
order to select most suitable idea (Hahn, Lee, & Lee, 2015).It will be always better to hire
creative people because they will always bring addition value to our company through their
unique ideas. These people have the attributes, which are very essential for the success of any
organization in this dynamic business world.

CREATIVITY AND INNOVATION 8
Conclusion
From years, creativity and innovation have very special place in the business world.
Creativity is considered as the backbone of the organization because it helps the organization to
implement required innovation. Creativity actually forms a rough map of the possible ideas while
innovation is linked with the implementation of the most suitable idea. In addition to this
innovation and creativity must not be limited to technology, in fact it must be connected with the
culture, people and surroundings. It is the creativity and innovation, which decides the
competency level of the organization, which is operating in the business market.

CREATIVITY AND INNOVATION 9
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Hahn, M. H., Lee, K. C., & Lee, D. S. (2015). Network structure, organizational learning
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Appendix
Creativity
and
innovation
Brainsto
rming
Idea and
engagem
ent
Big
pictur
e
Sessions
Locatio
n
Product
shape
Links
Capturing
Information
Expectation
Problem
define
Stakeholder
s
Solutions
Element
s
Broaden
Narrow
Mapping
out
Timeline
Tactics
Objectiv
e
Planning
Workflo
w

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