BUMGT 6927 Report: Creativity, Innovation, and Entrepreneurship

This report delves into the critical roles of creativity and innovation in achieving individual and organizational success within the business landscape. It begins by defining creativity and innovation, highlighting their differences and interdependencies, and explores the role of entrepreneurship in fostering both. The report examines real-world examples of innovative companies and individuals, such as Helping Faceless, OMO Smart Peg, Makeup Genius App, and Hanson Robotics, along with profiles of entrepreneurs like Brian Chesky and Joe Gebbia, Hamdi Ulukaya, and Alex Zhu and Luyu, analyzing their innovative approaches and contributions. The report further discusses the importance of creative employees and the qualities that distinguish innovative individuals, emphasizing the significance of vision, adaptability, and the willingness to embrace failure. The conclusion underscores the essential nature of innovation and creativity as the cornerstones of a thriving business environment.

Running Head: CREATIVITY AND INNOVATION
Creativity and innovation
[Document subtitle]
[DATE]
[Company name]
[Company address]

CREATIVITY AND INNOVATION 1
Introduction
Innovation is basically a tool in the hand of the organization by which they can maintain
their position in the market despite competition. Due to globalization every single organization
small as well as big organization got equal right to enter in any market of their choice. This has
increased the level of competition among the organizations and even this has affected their profit
margin (Carrillo, Druehl & Hsuan, 2015). Innovation acts as the backbone of the company which
helps to remain sustainable in this dynamic business environment. Innovation must not be
considered up to technology level only but it must be connected with the culture of the
organization, behaviour, and people of the organization. Working on an innovation platform
assists organization to keep on improving in order to make things great from their best position.
While creativity is known as the supportive pillar of innovation because it helps in generating a
pool of ideas which can later be transformed into reality. Creativity acts as supplementary
aspects in the innovation because it adds worth to its direction in the business market (Tucci et
al., 2016). Creativity is not limited to the organization, it also an important part of the community
in which every human is living. It influences the living standards of the common individual.
Difference between innovation and creativity
As per the study, it has been seen that through innovation and creativity are interlinked
with each other still they are different. Innovation is actually the implementation of the right idea
from the pools of ideas by putting life into it with the help of competencies. While creativity is
actually a process in which a lot of ideas are being generated with the help of tools like
brainstorming, mind mapping and so on (Revilla & Rodríguez-Prado, 2018). Creativity has no
such step called implementation as compared to innovation. It has been found out that it not
possible to set up a measuring pattern for creativity because it is a mind game to generate new
ideas and do not exist on the real platform. But when it comes to measuring innovation, it is
possible because every aspect is in implementation or visible phase (Edwards-Schachter et al.,
2015). Innovation offers the organization such a platform on which it can identify the actual
expectation of the potential customer in order to determine what next can be offered. Creativity
is free from any kind of risk because it is in tangent form while innovation is in tangent form and
therefore is always in the radar of risk in this dynamic business world (Howaldt et al., 2016).
Changes which are introduced in the organization for better outcome are actually the part of
innovation and are interlinked with creativity. At the present time, innovation is known as the
central node which connects other nodes of method, pattern, and mergers. While creativity can
be seen as part of this node and work as a catalyst in the overall process. Innovation must not be
connected to product or service development only but it must be connected with the overall

CREATIVITY AND INNOVATION 2
continuous improvement process (Liu et al., 2017). For every innovation creativity is essential
but for creativity innovation is just a tool which transforms their thinking into real life only but
does not play an important role in developing ideas. But at the same time if we are not able to
provide life to our ideas then creativity will not be of no use and will be soon seen as just an art
which can entertain the public but cannot offer them a quality standard life which they are
expecting (Chua, Roth & Lemoine, 2015). Therefore innovation and creativity are a connected
process which cannot function effectively if separated from each other.
Every process present in this business world cannot run or operation on its own. It is always in
need of some medium, which can operate this improvement process. This mediator role is being
played by the entrepreneurship, which encourages or motivates more and more people to become
part of this life-changing process (Ratten, 2016). In addition to this, entrepreneurship also helps
in offering right direction to the attributes present in the individual towards their personal and
professional development. In addition, this entrepreneurship helps in generating an economic
platform, which provides support to the culture of innovation and creativity. Entrepreneurship
also connects the job opportunities with the innovation, which ultimately provides a reasonable
platform for the youth to explore the world in their own setup (Wyrwich, Stuetzer & Sternberg,
2016). Entrepreneurship acts as a mediator in between the innovation and community
development by offering knowledge related to the importance of innovation and creativity in the
world. In addition to this, entrepreneurship helps in relating to the circulation of capital in the
society with the help of innovation in order to bring balanced regional development (Stuetzer et
al., 2018).
Innovation and creativity connected to organization
Helping faceless
It is one of the most innovative small company which are making use of technology to find out
missing children and reunite them with their parents. This company was built on the same
platform when the founder of the company was gone through kidnapping attempt. He was lucky
enough to be saved and returned home. But every child is not so lucky like him and their parents
are still searching for them. The company has introduced facial recognition technology by which
they are matching the photo of the missing child with the potential suspect (Kairos, 2019). The
process of this innovative invention is very easy, it just requires the picture of the missing child

CREATIVITY AND INNOVATION 3
and has to upload in the app. The app will start reaching the suspect on the base of the facial
pattern along with time and location. This application has really changed the life of many
families.
OMO smart Peg
It is another innovative small company which has used an innovative approach to offer potential
customer update related to weather. The peg is linked with the mobile app and is having a long
battery life. This innovation is helping the user in plan washing time according to the information
offered on their mobile screen on hourly based. The motive of this innovation was actually a
responsibility for having a positive impression about the brand. This innovative was later
appreciated by many big brands and believe peg is the future.
Makeup genius app
This application was developed and introduced in Australia with the attempt to offer makeup
service to women along with option to buy the product with the help of online pricing feature.
This innovative application is based on facial mapping technology, which is most common in the
gaming and film industries (CMO, 2019). The person has to just turn on their front camera and
go to makeup genius app and then on the base of facial pattern the app will offer suggestion and
even offer an exact sample picture. This picture can be shared on various social media platforms
like Facebook, Instagram and so on. This app has truly brought revolution in the makeup
industry because it has removed the need of makeup artists from the life of the common
individual.
Hanson Robotics
This is one of the innovative company who are working on an artificial intelligence framework
and is based in Hong Kong. They have gone one step further in the cycle of innovation. They
have actually developed a humanoid robot for both commercial and consumer market with the
help of artificial intelligence. The AI technology is helping the robot to display a natural
communication language and facial expression to position them in the minds of the viewers in

CREATIVITY AND INNOVATION 4
the market (Builtin, 2018). In addition to this robot, also display human emotions in order to
connect itself with the community, which is one of the creative things even possible.
People
Brain Chesky and Joe Gebbia who are founders of Airbnb. The idea was to offer a very unique
space to host in the form of accommodation by connecting travelers/visitors with the service
offered. In addition, they have added one more feature which offers the visitor to select their
option on the base of their passion and can gain the knowledge of dresses all over countries. This
is offering a unique experience to the potential service buyer on traveling mode.
Hamdi Ulukaya who is founder of Chobani decided to work on offering accommodation to the
various refugees who are in need of help (Nair, 2016). The idea was to offer this section of
community tends to bring improvement in their living standard who were forced from their
country. In addition to this, around 300 people were connected with employment in Greek in
various manufacturing industries.
Alex Zhu and Luyu who are founders of Musically, explore an opportunity in the music industry.
They have introduced one of the most innovative features in which they offered lip sync feature
with the songs related to famous artists and create their own music videos. In addition, this app
connected almost 135 users all over the world. Recently they have added one more feature which
includes a live streaming platform for the music lovers to update their live videos on various
social Media.
Currently, the business world has become very tough and even the chance of surviving in
this competitive environment has decreased because the profit share is being divided into a larger
number of the organization. In this situation, an employee plays a very important role in the
sustainability of the organization by offering various creative ideas (Martinaityte, Sacramento &
Aryee, 2019). This continuous attempt of making present product/service great from best ensure
the growth of the organization. At present time every organization is in the position of buying
advanced technology and using high tech approaches but one thing which makes innovative
company different from other is their creative employees (Mittal & Dhar, 2015). From many
years employees have contributed a lot in the progress of the organization with their high-end
capability and are still offering their services in this business market.

CREATIVITY AND INNOVATION 5
As per the study it has been found that creativity is present in everyone but the important
thing is to identify attributes which can be offered proper direction. Many believe that creativity
is god gift and cannot be developed but it is not true because there are numerous example of
people who have created their fortune on the high rate of their unsuccessful attempts instead of
successful attempts (Tse, To & Chiu, 2018). Some of them have not even earned their graduate-
level degree and has established their empire on their attempts.
Brain chesky, Joe Gebbia, Hamdi Ulukaya, Alex Zhu and Luyu are best example of
people who have offered something new to the world. These individuals have seen the world
with different even and have created the most innovative inventions in the world (Belas &
Ključnikov, 2016). Some of the qualities which make them different from others are a better
understanding of world, clear vision, believe in transforming best in to better and think out of the
box. One of the most important attributes which is common in them is they all are not afraid of
failure (Sohn, 2016). They do not directly jump on the end result, they first form a network of
ideas and then try to offer a fit model to each node. Adding a creative person it is always seen as
a beneficial aspect for the team as well as for the organization because these people brought
some value which can be only measured in terms of success. Creative people have a lot of things
to offer (Muñoz-Bullón, Sánchez-Bueno & Vos-Saz, 2015). They offer the organization the right
key which helps them to form a protective layer around them.
Conclusion
Innovation and creativity are considered as the backbone of the business world. Growth
and development of any organization are completely dependent on innovation. Creativity offers
the necessary support to the innovation to introduce new models, pattern, approach in the
business market by offering a larger pool of ideas. In this world of competition, if an
organization really want to survive they have to continuously offer new product/service in the
business market. In addition, the organization must link innovation with the organization culture,
behaviour and community in which organization is operating. Innovation must be connected with
the creative people in order to offer that type of attributes which are essential to fulfill the gap
between the reality and expectation of the potential customer.

CREATIVITY AND INNOVATION 6
References
Belas, J., & Ključnikov, A. (2016). The Most Important Attributes of Entrepreneurs. Case Study
of the Environment of Czech SMEs. International journal of entrepreneurial
knowledge, 4(1), 104-111.
Builtin. (2019) 19 examples of artificial intelligence shaking up business as usual
[online].Retrieved from:https://builtin.com/artificial-intelligence/examples-ai-in-industry
Carrillo, J. E., Druehl, C., & Hsuan, J. (2015). Introduction to innovation within and across
borders: A review and future directions. Decision Sciences, 46(2), 225-265.
Chua, R. Y., Roth, Y., & Lemoine, J. F. (2015). The impact of culture on creativity: How
cultural tightness and cultural distance affect global innovation crowdsourcing
work. Administrative Science Quarterly, 60(2), 189-227.
CMO. (2019) 10 examples of how brands are using digital technology to attract customers
[online].Retrieved from:https://www.cmo.com.au/article/600880/10-examples-how-
brands-using-digital-technology-attract-customers/
Edwards-Schachter, M., García-Granero, A., Sánchez-Barrioluengo, M., Quesada-Pineda, H., &
Amara, N. (2015). Disentangling competences: Interrelationships on creativity,
innovation and entrepreneurship. Thinking Skills and Creativity, 16, 27-39.
Howaldt, J., Oeij, P. R., Dhondt, S., & Fruytier, B. (2016). Workplace innovation and social
innovation: an introduction. World Review of Entrepreneurship, Management and
Sustainable Development, 12(1), 1-12.
Kairos. (2019). 5 Companies Using Facial Recognition to Change The World [online]. Retrieved
from:https://www.kairos.com/blog/5-companies-using-facial-recognition-to-change-the-
world
Liu, D., Gong, Y., Zhou, J., & Huang, J. C. (2017). Human resource systems, employee
creativity, and firm innovation: The moderating role of firm ownership. Academy of
Management Journal, 60(3), 1164-1188.
Martinaityte, I., Sacramento, C., & Aryee, S. (2019). Delighting the customer: Creativity-
oriented high-performance work systems, frontline employee creative performance, and
customer satisfaction. Journal of Management, 45(2), 728-751.
Mittal, S., & Dhar, R. L. (2015). Transformational leadership and employee creativity: mediating
role of creative self-efficacy and moderating role of knowledge sharing. Management
Decision, 53(5), 894-910.

CREATIVITY AND INNOVATION 7
Muñoz-Bullón, F., Sánchez-Bueno, M. J., & Vos-Saz, A. (2015). Nascent entrepreneurs’
personality attributes and the international dimension of new ventures. International
Entrepreneurship and Management Journal, 11(3), 473-492.
Nair, S. (2016) The 7 most creative entrepreneurs of 2016 [online].Retrieved from:
https://yourstory.com/2017/02/7-creative-entrepreneurs-2016
Ratten, V. (2016). Female entrepreneurship and the role of customer knowledge development,
innovation outcome expectations and culture on intentions to start informal business
ventures. International Journal of Entrepreneurship and Small Business, 27(2-3), 262-
272.
Revilla, E., & Rodríguez-Prado, B. (2018). Bulding ambidexterity through creativity
mechanisms: Contextual drivers of innovation success. Research Policy, 47(9), 1611-
1625.
Sohn, S. Y. (2016). Fuzzy analytic hierarchy process applied to technology credit scorecard
considering entrepreneurs’ psychological and behavioral attributes. Journal of Intelligent
& Fuzzy Systems, 30(4), 2349-2364.
Stuetzer, M., Audretsch, D. B., Obschonka, M., Gosling, S. D., Rentfrow, P. J., & Potter, J.
(2018). Entrepreneurship culture, knowledge spillovers and the growth of
regions. Regional Studies, 52(5), 608-618.
Tse, H. H., To, M. L., & Chiu, W. C. (2018). When and why does transformational leadership
influence employee creativity? The roles of personal control and creative
personality. Human Resource Management, 57(1), 145-157.
Tucci, C. L., Chesbrough, H., Piller, F., & West, J. (2016). When do firms undertake open,
collaborative activities? Introduction to the special section on open innovation and open
business models. Industrial and Corporate Change, 25(2), 283-288.
Wyrwich, M., Stuetzer, M., & Sternberg, R. (2016). Entrepreneurial role models, fear of failure,
and institutional approval of entrepreneurship: A tale of two regions. Small Business
Economics, 46(3), 467-492.

CREATIVITY AND INNOVATION 8
Appendix
Creativity
and
innovation
Brainstor
ming
Idea and
engagem
ent
Big
pictur
e
Sessions
Location
Product
shape
Links
Capturing
Information
Expectation
Problem
define
Stakeholders
Solutions
Elements
Broaden
Narrow
Mapping
out
Timeline
Tactics
Objective
Planning
Workflow