Creativity and Innovation: Analyzing Woolworths' Sustainability Report

This report analyzes the impact of a creativity and innovation model on Woolworths' sustainability initiatives. It focuses on addressing challenges like high energy consumption and carbon emissions. The report details the application of a deliberate creativity and innovation model, including steps like sustainability assessment, challenge definition, and solution implementation. It explores data collection, idea generation, and design processes, including the use of analytical tools, brainstorming techniques, and the 4As innovation model. The report highlights outcomes such as reduced carbon emissions and the implementation of sustainable design guidelines, concluding with recommendations for further improvements in energy efficiency and emission reduction. The report also covers the use of renewable energy sources and alternative fuels to reduce the environmental impact of Woolworths' operations.

Creativity and innovation

Introduction
The project is undertaken for the purpose of analyse the impact of
creativity and innovation model influencing the generation of ideas
and strategic development.
As the topic is focused on sustainability, the creativity and
innovation model is responsible for influencing the development of
strategies and generating ideas to make the business sustainable.
The major challenge that has been assessed is the increased usage
of energy and resources and huge carbon emissions, thus affecting
the environment negatively.
To deal with the issues, the model has assisted in developing ideas,
design strategies and implemented those to obtain the most positive
outcomes related to sustainability management.
The management of sustainability is considered for the organisation
Woolworths Limited in Australia.

DELIBERATE CREATIVITY AND
INNOVATION MODEL
•Helps in developing innovative solutions for complex sustainability issues
faced by companies like Woolworths
•Broaden the focus to explore the unexplored realms of the issue of high
energy consumption and high carbon emissions
•Application of creativity for generating ideas for solving the issue
•Cultivating proposed ideas through designing the solutions
•Implementation of the solutions for achieving sustainable development in
the workplace of Woolworths
Challeng
e

Purpose: Starting challenge
“Issue of high energy consumption and high carbon
emission”
Steps:
•Screening evaluation for conducting Sustainability Assessment and Management
•Challenge definition and Scoping
•Integration of Sustainability Assessment and Management process into management and policy
decisions
Resources:
Analytical tools- Risk assessment, Cost benefit analysis, Ecosystem –services valuation, integrated
assignment models, sustainable impact assessment
Question:
•How does analytical tools helps Woolworths in mitigating the issues of energy consumption and
carbon emission?
Outcomes
•Carbon emissions per carton reduced by 9.4%
•Carbon emission per car reduced by 11.1%
•Carbon emissions from electricity use and refrigerant loss from facilities is 500,000 tonnes (13%)
•Construction of 51 green supermarkets reduced carbon emission per square metre by more than
25%

Purpose:
Exploring the depth of the issue, “High energy and carbon
emission”
Steps:
•Collecting data from the staffs and the customers
•Application of various perspectives
•Collaborative output towards exploring the unexplored realms of the issue related to high energy
consumption and excessive carbon emission
Tools:
•Statistics
•Five whys technique
•Survey
•SWOT analysis
•Mind Mapping
Questions:
•How far Woolworths personnel are aware of the intensity of the issue of high energy and excessive
carbon emission?
•What impact the sustainability issue of excessive energy consumption and carbon emission has
created on the business of Woolworths?
•What are the sources from where the information on high energy consumption and excessive carbon
emissions be found by the personnel of Woolworths?
Outcomes:
•Upgradation of the knowledge, skills and abilities of the Woolworths personnel towards dealing with
sustainability issues

Purpose
Generating ideas on solving sustainability issues of high
energy consumption and high carbon emission
Steps:
•Board meetings
•Feedback from clients and customers
•Considering previous research, peer reviewed journals on sustainability management
Tools:
•Incorporation of green hat thinking
•Using SCAMPER techniques
•Organizing discussions and open forums f0r clients and the customers

Contd…
Questions:
 How does variation in idea focused statement help in generating ideas for solving sustainability
issues of Woolworths?
 What steps are taken by Woolworth staffs to involve everyone in the process of idea generation?
 What importance do lateral thinking have for Woolworths in terms of generating ideas on
resolving the issues of high energy consumption and excessive carbon emissions?
Outcomes:
 Gaining insight into alternatives towards solving sustainability issues of Woolworths
 Enhancing the perspectives of Woolworths towards the business aspects

Design process
Purpose
Designing ideas and development of strategies to deal with the
sustainability issues
Steps:
 Management of critical thinking about the issues and how it
can be dealt it
 Designing the technical development with the use of 4As
Creativity and Innovation model
 Partnership working with Green Groups to protect the
environment from harmful gases
 Management of recycling strategy and reusing of materials
Tools
 Innovation model of 4As used to aim, assess, activate and
apply
 Use of sustainable forest fibre logo at Woolworths
 Management of Cyclone Larry to analyse the climatic changes
caused due to the carbon emissions and energy consumption

Design process (cont..)
Questions
 What are the various strategies implemented and ideas designed for overcoming the
issues related to sustainability?
 How can the organisation reduce the energy consumption and carbon emissions to
keep the environment safe and clean?
 How the organisation can aim, assess, activate and apply the model to facilitate idea
generation and strategic implementation for overcoming the sustainability issues?
Outcomes
 With the formation of partnerships with green groups, the human rights are managed
and positive brand image and reputation have been established as well
 The company has managed sustainability to keep the environment safe and also
contribute to the wellbeing of the community
 The wastes are reduced and pollution level has been decreased too.
 The company has followed certain guidelines, rules and regulations to ensure that
energy efficient business activities are managed.

Mind map

Implementation process
Purpose
Evaluating the solutions promoted by the application of model to foster sustainability
management
Steps
Selecting the best alternative among the multiple solutions designed to manage
sustainability
Monitoring the approaches undertaken to make people aware of the need for managing
sustainability at Woolworths
Partnering with LandCare and Drough Grats has made improvements while dealing
with the management of natural resources and conserving those.
Tools
 On site generators, heat pumps for air conditioning
 Recycling wastes and incineration machines for burning the wastes and prevent
carbon emissions
 Network channels to make people aware of sustainability
Questions
 What is the criteria for success regard9ng sustainability management?
 What is re most suitable alternative for managing sustainability?
 What can be done in the future for reducing carbon emissions and higher energy
consumption?
Outcomes
 Sustainable design guidelines implemented
 Use of renewable sources of energy
 Limiting the use of fuels to reduce the carbon emissions during transport activities
 Natural resources are preserved

Creative Problem Solving
• The sustainable solutions are implemented within quick time
• There has been more productivity and enhanced capability to deal
with the issue regarding sustainability
• Fostered innovation and creativity by implementing sustainable
design guidelines as well
• The company has benefited through sustainable innovation and the
energy consumption and carbon emissions have been reduced largely.