Case Study: Exploring Creativity and Entrepreneurial Strategies

This assignment presents two case studies focusing on entrepreneurial creativity and business ventures. The first case examines Roger McKechnie's entrepreneurial journey, highlighting his creativity in developing and launching tortilla chips, and his ability to identify and cater to overlooked market segments. It analyzes his risk-taking behavior and critical thinking skills as key factors in his success. The second case study explores the concept of nomadic entrepreneurship through the example of 'Preneur,' who transitions from working in large organizations to freelance consulting and eventually starting his own business. It applies Florida's 3-T model (Technology, Talent, Tolerance) to explain the rise of nomadic entrepreneurship and connects Preneur's experiences to Handy's 'elephant and flea' metaphor, illustrating the shift from traditional employment to more flexible and independent work arrangements. This document is available on Desklib, a platform offering a variety of study tools and resources for students.

Case Studies. 1
CASE STUDIES.
Student’s Name
Course Details.
Professor’s Details.
University.
State.
Date.

Case Studies. 2
Question One:
On Roger McKechnie’s part, I do see several elements of creativity in him. Roger McKechnie
explores the idea of starting his business of tortilla. Roger, while at his former workplace,
Associated Biscuits, the idea of tortilla chips emerged but was turned down by ninety percent of
the tasting panel. Roger then decides to start the business to take care of the ten percent who
were not observed yet they turned out to be affluent. The creativity of Roger McKechnie did start
way before given he recalls while he was at Tudor Crisps, he got described as a person who was
highly creative when a personality profile was conducted.
Question Two:
Roger McKechnie has exhibited a variety of cognitive skills and personality traits in his
business. Roger is a risk taker in business. Having been offered a job promotion to the level of
marketing manager, Roger turns it down as he does not want to go away from his friends and the
current lifestyle. Roger is faced by economic challenges making him become an entrepreneur.
Roger is a critical thinker. Roger recalls that while at Associated Biscuits, the idea of tortilla
chips was rejected but consideration was not given to the people who liked the product which
turned out to be affluent. Roger's critical thinking, therefore, helped him to flourish.
Question three:
Creativity is necessary to be at the center of plans for being an entrepreneur. Roger McKechnie
exhibits creativity in all aspects of his interactions in conducting business. Roger takes up the
idea of becoming an entrepreneur after relinquishing his job. Roger’s creativity enables him to
come up with the idea of starting Tortilla chips by recalling how the idea was rejected when he

Case Studies. 3
was at his former work place. The creativity of Mr. McKechnie has enabled him to explore other
business ideas such as Tanfield Food, which help expand his business. These activities by Roger,
justify the fact that creativity should be at the heart of things for success to be achieved by an
entrepreneur (Bilton, C. and Puttnam, L., 2007 P 12).
CASE STUDY TWO.
Question One.
The case study is an example of a mix of a creative entrepreneur and the continuity of
entrepreneurial activity. The mix comes up from the fact that the entrepreneur, Preneur takes up
the company CM to do consultancy work. Preneur is given management roles in the company
and is as well given some equity. The founders soon decide that it is time to move on to other
businesses and they sell their ownership. Preneur, together with his wife then venture on to
starting their own business. The factors then justify that the business is a mix of both a new form
of creative entrepreneurship and continuity of entrepreneurial activity.
Question Two:
We can use Florida's 3-T model to explain the coming up of nomadic forms of entrepreneurship.
In technology, we observe that improvements in the technology are necessary for the business to
be successful. A creative economy especially promotes nomadic entrepreneurship forms through
the incorporation of technology in the country. Talent is promoted through concentrating on
people in classes according to their creativity. Developing a creative climate within the state will
help to foster talents for the nomadic entrepreneurship forms. Tolerance involves inclusiveness

Case Studies. 4
for people in all aspects of the business. The inclusiveness will help in the building of nomadic
forms of entrepreneurship.
Question Three:
Handy’s notion involving the elephant and the flea does bring out the aspect of Preneur’s
experience. Preneur graduates with a degree and works for a large organization for twelve years.
This experience of Preneur is similar to the element of the elephant where the elephant is viewed
as a large organization that one works for having security. Preneur then decides to go freelance
and works for CM, a maternity company and gets to have a share in the equity. Preneur then
moves to a flea organization where he does thrive more. This notion of the elephant and the flea
is, therefore, an increasing notion of our time and is increasingly becoming influential (Handy,
C., 2008 P 23).

Case Studies. 5
Bibliography.
Bilton, C. and Puttnam, L.D., 2007. Management and creativity: From creative industries to
creative management. Blackwell Pub..
Handy, C., 2008. The elephant and the flea. Random House.