Creativity and Value Creation Project: Snackibles E-commerce

This project presents the development of the Snackibles e-commerce business, focusing on creativity and value creation. The assignment details the project idea, which was developed through active listening and an emphasis on understanding consumer needs and demands. Snackibles, an online platform, offers healthy snacks to employees, addressing a gap in the market. The project incorporates concepts from the module, such as innovation and the importance of emotionally connecting with consumers. The project includes a blog post outlining the project's key insights, including the importance of active listening in identifying business opportunities and connecting with the target audience. The blog also presents the brand's value proposition, highlighting the variety of healthy snack options and convenience for the customers. The project references relevant literature on creativity, innovation, and marketing, demonstrating a solid understanding of the subject matter.