Analyzing Digital Marketing Trends for Crème Crush

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DIGITAL MARKETING
TASK 1

TABLE OF CONTENTS
 Introduction
 Overview of Digital marketing
 Comparison (Offline & Online marketing concepts)
 Opportunities & challenges of digital marketing
 Key consumer trends
 Impacts of consumer trends on growth of digital marketing
 Digital & hardware tools
 Uses of digital marketing tools in Crème Crush
 Continue..
 Development of e-commerce & digital marketing platforms
 Continue..
 Analysis of digital marketing
 Impact of the growth of e-commerce
 Conclusion
 References

INTRODUCTION
 This presentation aims to
identify and evaluate the
overview of digital marketing
concepts will be discussed in
context of Crème Crush.
 Key consumer trends which are
running currently and their
impacts to the growth of
business will be explained in
this presentation.
 Digital & hardware tools and
development of e-commerce
platforms will be addressed
here.

OVERVIEW OF DIGITAL MARKETING
Digital marketing is a strategic process that helps to connect the
companies to their targeted audiences across digital channels which
are following as well.
Website &
Email
Marketing
Content
Marketing
PPC & SEM
Marketing
Online
Advertise
ments
Social
Media
Marketing

COMPARISON (OFFLINE & ONLINE MARKETING CONCEPTS)
 Provide valuable
information
 Able to attracts
customers
 Comparatively cost
effective
 Increase customer
reach
 Develops brand
image and value
 Interrupts clients
 Not able to hold
attention for
longer period
 Expensive methods
 No target market
 Not helpful to
develop brand
value
Online Marketing
concepts
Offline Marketing
concepts

OPPORTUNITIES OF DIGITAL
MARKETING
Better
Improved
Outcomes
Customer
Interactions
Brand
Loyalty
Deliverers
Conversion
Impactful &
cost effective
medium

CHALLENGES OF DIGITAL
MARKETING
Rumors &
Influences
Huge
competition
No ROI to
marketing
activities
Adopting right
technology for
business
Skilled
employees

KEY CONSUMER TRENDS
Voice
Search
Smart
Chat
bots
Micro
Mome
nts
Virtual
reality
Market
ing
Live
Videos
Artifici
al
Learni
ng
Engage
ment
Based
Email
Marketi
ng

IMPACTS OF CONSUMER TRENDS
ON GROWTH OF DIGITAL
MARKETING
 It helps to develop more
customer centric market.
 It increase consumer
engagement to the businesses
which helps to grow digital
platforms as well.
 AI and virtual reality will be
helpful to increase its uses and
growth of digital marketing
tools to the market.
 Overall, these trends made a
huge positive impact to the
market which helps to develop
consumer centric digital
marketing

DIGITAL & HARDWARE TOOLS
Mobile
phones
Computeri
zed
system
Online
payment
devices
Digital Hardware

USES OF DIGITAL MARKETING
TOOLS IN CRÈME CRUSH
• Social
media &
channels
will help to
increase
awareness
about
Crème
Crush
• Website and
app will be
helpful to
interact and
resolve
customer
queries
instantly.
• Crème Crush
easily
associate
with different
food delivery
service
providers
such as
UberEats.
• Websites and
apps will
bring the
facility of
online
payment
which will
attract
customers.
Custom
er
reach
Custom
er
Satisfac
tion
Busines
s
growth
Online
Paymen
ts

USES OF DIGITAL MARKETING TOOLS
IN CRÈME CRUSH
CONTINUE…
• Crème Crush
can run loyalty,
contests for
promotions on
social media.
• It will be helpful
to increase
company
reputation as
well.
• Digital
marketing will
help to
increase sales
and
profitability.
• Hiring any
youth
influencer will
be helpful to
increase
customer
engagement.
Cost
effective
promotion
al
activities
Business
listing
on
Google
Increase
Sales
Increase
customer
engagem
ent