Industry Project: Addressing Accounting Problems at Crest Cleaning

This assignment is an industry project proposal focusing on the operational problems and accounting issues of Crest Cleaning Private Limited in New Zealand. It begins with an introduction, followed by internal and external analyses using frameworks like PESTLE. The proposal incorporates insights from five peer-reviewed articles related to HRM and CSR, and outlines a qualitative research methodology, detailing the research design, reliability, validity, sample size, data collection, and analysis methods. The research aims to identify the issues faced by the organization, the factors behind these issues, and potential mitigation strategies. Limitations of the research are also addressed. The appendix includes relevant statistics about the cleaning industry in New Zealand, highlighting the company's challenges related to employee shortages and marketing strategies.

Running head: INDUSTRY PROJECT FOR ACCOUNTING
Project Proposal Title: Industry project for accounting
Name of the Student: Raghav Gupta
Student ID: 2181805
Submission Date: 17th August 2018
Author Note:

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Table of Contents
Abstract............................................................................................................................................4
Introduction......................................................................................................................................5
Background of the Industry.........................................................................................................5
Opportunities and Threats of the Company.................................................................................5
Political Situations.......................................................................................................................6
Economic Situations....................................................................................................................6
Social Situations..........................................................................................................................6
Technological Situations.............................................................................................................7
Legal Situations...........................................................................................................................7
Background of the Organization......................................................................................................7
Strengths and Weaknesses of the organization............................................................................8
Issues or Problems in the Organization.......................................................................................8
Research Motivations..................................................................................................................9
Research Objectives.....................................................................................................................9
Research Questions....................................................................................................................10
Outline of the Relevant Topics......................................................................................................10
Keywords...................................................................................................................................12
Current Trends in the Chosen Topics........................................................................................12

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Summary of Peer Reviewed Articles.........................................................................................12
Research Methodology..................................................................................................................14
Qualitative Research......................................................................................................................15
Research Design........................................................................................................................15
Reliability and Validity..............................................................................................................15
Sample Size...............................................................................................................................16
Collection of Data......................................................................................................................16
Data Analysis.............................................................................................................................16
Research Variables....................................................................................................................17
Research Assumptions...................................................................................................................17
Research Limitations.....................................................................................................................17
References......................................................................................................................................18
Appendix........................................................................................................................................20

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Abstract
The following assignment is a proposal based on the problems and issues related to the
operations of Crest Cleaning private Limited of New Zealand. The assignment starts with a solid
introductory part with a thorough internal and external analysis and then takes the help of 5
different articles related to the subject. The methodology part of the assignment has provided a
proper picture of the methods to be used in the construction of the research and has also provided
the ethics to be used in the research. The appendix section at the last part of the following
assignment provides few statistics regarding the cleaning industry.

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Introduction
Background of the Industry
According to, Wamba and Carter (2016) commercial Cleaning is the ways and processes
by which any organization earns income by means of individual business contracts by the
companies or any households. The marketing of the following companies is based on the
presence of a professional sales force or advertisement. The main users of commercial cleaning
include the likes of;
 Medical Facilities like hospitals, clinics Government Facilities Airports Railway Stations Factories Commercial Offices
Opportunities and Threats of the Company
The growth in the number of industries, offices and commercial ventures has enhanced
the vast range of opportunities for the mentioned organization. The demand for commercial
cleaning services has seen a spurt due to the following cause. Apart from this the healthcare
industry in New Zealand has also thrived and is constantly increasing in the mentioned nation
(Bertasa et al. 2017). Therefore the need for a hygienic and proper healthcare will be the demand
by these organizations. Thus the overall picture shows the tremendous level of potential growth
which if capitalized can change the fortunes of Crest Clean Services.

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On the other hand the presence of opportunities also invites the larger number of risks for the
company. The absence of any major players in the following industry will help the organization
to establish their service easily; however the management must always keep the contingency
plans ready to be put into use so that the organization does not suffer any failure because of any
aggressive action and marketing plan that will be promoted by any other industry (Schulten and
Schulze-Buschoff 2015).
Political Situations
The political situation can be easily measured as any business that operates in New
Zealand has to abide by the rules and the Government policies and regulations for business
organizations of New Zealand (Bormann Hampp and Hägele 2015). The guidance published by
the Securities Commission of New Zealand is the main things that need to be followed by the
organizations. These guidelines are generally referred to as the Financial Markets Authority.
Economic Situations
New Zealand has a stable and healthy economy that helps in the prosperity of Crest Clean
Limited. The healthy economy of the country is because of the large number of business houses
that operates in the country. This provides the company the necessary clients for commercial
cleaning purpose (Bormann Hampp and Hägele 2015). The business is thus directly dependent
on the economy of the country and the spending power of the clients.
Social Situations
The company has a social obligation towards its clients and has a special obligation
towards the hospitals and health centers where it serves.

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Technological Situations
The following business organization uses high end cleaning machines that are latest in
design and performance. The use of advanced technology helps in serving the client in a much
better and efficient way that is needed for its success (Choi 2017). The management of the
company must always use the latest technology in offer to meet the demand of the market in this
generation of technological innovation.
Legal Situations
As mentioned earlier, legal rules and regulations must be obliged by the management of
the company to ensure the smooth business operations. The company must follow the
employment laws to ensure ethical and transparent business practices.
Background of the Organization
The researcher who will formulate the following project has chosen Crest Clean
Company as the organization on which the Research will be based. The Company is a New
Zealand based Company and owned and operated in the city only. The company has been in the
market for more than 20 years and has a wide range of customer base. The company has an all
total of more than 1700 employees along with the likes of 4500 customers in New Zealand
(crest.co.nz 2018). The company has built a solid reputation for the comprehensive support
systems provided by the management. The main reason for the immense popularity of the
following business house is the latest and efficient cleaning methods used by the cleaners of the
organization. Apart from this the management of the organization also employs people through a
thorough scrutiny that includes checking the criminal history of the employee. The company also
employs the knowledgeable experts from the industry to implement an efficient and sound

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marketing policy. The website of the company is maintained by a dedicated group of IT team
and is always updated with the latest news and updates on the Company.
Strengths and Weaknesses of the organization
The strength of the company lies in the service to the business sector of New Zealand.
The presence of a large number of business organizations in large cities of New Zealand is one
of the major sources of income for the organization. Apart from this the absence of any major
competitor in the market of the country is surely one of the added advantages of the company
(crest.co.nz 2018). The presence of large scale expertise in the administration of the business is
another major advantage for the organization as because the presence of the expertise will help
the organization to guide them into the correct path.
The weakness of the company is the absence of staffs in most of the franchisees as the
company is unable to employ more than 5 staffs in its wellington office. This shows the financial
weakness of the following organization and stresses on the incorporation of quality investments
in the business. Apart from this the organization has also failed to expand internationally which
is a downgrade to their reputation in New Zealand.
Issues or Problems in the Organization
Like most of the companies involved in the cleaning business, the following organization
also faces a number of issues that hampers the growth and the business of the organization. As
mentioned earlier the research will mainly focus on the franchisee of the company present in
New Zealand. The first and foremost problem lies with the severe shortage of staffs in the
company which restricts the company from providing multiple services at one time. Apart from
this the research will also highlight on the problems that are faced by the new franchisees. This

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includes the sourcing of the new service providers and the time and energy spent in bringing
another. The following issues will be addressed by the formulator of the research.
Research Motivations
The research will be done basically to address some issues that have been bothering the
Crest Cleaning Company in New Zealand for a long time. The main problems that will be
discussed in the research will revolve around the likes of the employee shortage and that of the
problems faced by the company to gather the services in the city in the absence of large number
of staffs. Apart from this the absence of social marketing by the company is also a reason for the
conduction of the research. The research will thus address three of the most potent topics that
have serious impact on the success of the organization in the market. However the need for such
project rose when in a recent incident the management of the Wellington based franchise could
not provide the required manpower to service a number of different offices in the business
district of the city. The impact was huge as the company lost potential clients to other
commercial cleaners. The following reason triggered the need for formulating a research on the
topic and analyzes the actual results.
Research Objectives
The objectives of the following research are as follows;
a. To identify the issues faced by the organization
b. To identify the factors that lies behind the creation of such issues
c. To ensure the mitigation of the issues on successful implementation of the
recommendations after the analysis of the research

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Research Questions
The research questions that will be raised after the completion of the research are as
follows;
1. What are the different issues that are generally faced by the organization?
2. What are the different types of factors that are generally behind the creation of such
issues?
3. How can the management of Crest Company utilize the opportunities in the market and
mitigate the risks?
Outline of the Relevant Topics
The research questions will be answered by the use of proper theories and frameworks
that is related to the identification of issues and problems in the organization. The particular
research will basically take the help of Human Resource Management theories and CSR theories
to address the issues that are raised by the organization (Doherty Haugh and Lyon 2014). HRM
theories like Harvard Analytical Framework will be used to address the issues like employee
shortage. The keywords in the following instance will be;
 HRM Policies Social Media Policies Harvard Analytical Framework CSR theories New Zealand Cleaning Companies Employee shortage mitigation Wellington Franchise

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The following keywords can also be used for online information search. Apart from the
following words the users can also use;
 Cleaning Companies HRM Theories Crest Cleaning Social Media presence AIDA Model
Some of the main peer reviewed journals that will be selected for the conduction of the
research will be;
1. Yawar, S.A. and Seuring, S., 2017. Management of social issues in supply chains: a
literature review exploring social issues, actions and performance outcomes. Journal
of Business Ethics, 141(3), pp.621-643.
2. Fernandez, S., Resh, W.G., Moldogaziev, T. and Oberfield, Z.W., 2015. Assessing the
past and promise of the Federal Employee Viewpoint Survey for public management
research: A research synthesis. Public Administration Review, 75(3), pp.382-394.
3. Doherty, B., Haugh, H. and Lyon, F., 2014. Social enterprises as hybrid organizations:
A review and research agenda. International Journal of Management Reviews, 16(4),
pp.417-436.
4. Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMEs: An
empirical study. In Social media and Networking: Concepts, methodologies, tools, and
applications (pp. 791-806). IGI Global.

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5. Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for
small business based on the AIDA model. Procedia-Social and Behavioral
Sciences, 172, pp.262-269.
Keywords
Some of the keywords include, Social Issues, AIDA model, Social Science, Hybrid
organizations, Supply chains etc.
Current Trends in the Chosen Topics
Each and every of the selected group of peer reviewed articles have their own set of
current trends. These current trends includes management of different issues in the supply chains
of an organization, employee survey and viewpoint, strategically using the social media and the
use of social media by small industries. The main trends will be the basis for the research to be
done and it will pave the way for the completion of the research on a high note and filled with
lots of information (Doherty Haugh and Lyon 2014).
Summary of Peer Reviewed Articles
A brief yet compact summary of each and every of the peer reviewed articles have been
provided below. They are as follows;
Article 1
Management of Social Issues in Supply Chains:
The social dimension of supply chain management and its impact on the supply chains
have received much less attention than the environmental dimension. The following research has
been undertaken by the researchers to verify the relation between CSR, social issues and that of